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News Release TIA Contracts with Automotive Training Institute to Provide Management and Marketing Programs

Bowie, MD - (July 21, 2003)

The Tire Industry Association (TIA) announced that it has contracted with the Automotive Training Institute (ATI) to develop a series of 2-day regional seminars for independent automotive repair shop[ owners and managers. The programs, which will take place during the last quarter of 2003, will promote proactive leadership as the key to improving a company's bottom line. The dynamic and highly regarded automotive industry trainer Chris "Chubby" Frederick will lead the sessions.

TIA identified a need among retail dealers for this specialized training and approached ATI to join in the effort as the management training provider. ATI is a leading consulting and training organization that teaches clients to identify areas in need of improvement in their own organization. Chubby Frederick is the president of ATI and established his credibility as a dynamic and influential speaker during the Association's International Tire Expo (ITE).

It's great to have Chubby and all the folks at ATI working with us to help our members improve their businesses," said Tom Raben, TIA President and President of Raben Tire Company in Evansville, Indiana. "Part of the Strategic Plan is to become the leading educational resource for the tire industry, so these seminars will play an important role in achieving that goal. We hope to expand on the ATI programs and provide additional management in other areas."

The two-day regional sessions with Chubby will include a total of 15 hours of training. Day one will cover improving profits; motivating employees; measuring technician productivity; controlling your business without being there; compensation plans for your employees; planning; establishing parts and labor prices, and controlling your profit margins; and increasing sales with honesty and integrity.

Day-two will cover industry maintenance conditions; RMSĀ©, an advanced marketing system of factory scheduled maintenance; obstacles to scheduled maintenance and how to overcome them; the ten tools necessary to the scheduled maintenance business; pricing maintenance service packages ; how to position your shop to be 60 percent maintenance based; the five rules when helping women invest in maintenance; increasing maintenance service packages that increase car count; the ten step RMS process to increase sales and gross profit; and 15 RMS key performance indicators that must be managed.

"I anticipated a review of fundamentals, but the course was filled with significant information I had never heard before," said Terry Westhafer, TIA Board member and President of Central Tier Corp. in Verona Virginia, After participating in a previous ATI session with Chubby Frederick. "I like the benchmark information and target expectations, and look forward to measuring our improvement as a result of what I learned," he added.

Chubby Frederick's intimate knowledge of the auto industry and his motivational approach to training are well known among shop owners. He conducts over 150 seminars and workshops each year and is a frequent speaker at major conventions where he addresses the challenges of the changing automotive service industry. Chubby began his career in the automotive equipment business in 1971 and is known by all the major equipment manufactures as one of the most successful equipment distributors in the world. During the past 25 years he has helped over 5,000 shop owners "increase cash profits, make life easier and stay professional." Chubby will be a "Tires at 2:00" speaker during TIA's upcoming International Tire Expo, November 4-7, 2003, in Las Vegas Nevada.

For more information, contact Chubby Frederick at 888-471-5800 or e-mail cfrederick@autotraining.net.

About TIA

TIA is an international association representing all segments of the tire industry, including those that manufacture, repair, recycle, sell, service or use new or retread tires, and also those suppliers or individuals who furnish equipment, material or services to the industry. TIA was formed by the July 2002 merger of the International Tire & Rubber Association.

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