According to Pew Research Center, baby boomers are retiring at a rate of 10,000 a day and have been since January 1, 2011. This trend will continue until December 31, 2030. In my 30-plus years in this business, I have never experienced a more difficult time than now to find good, qualified staff. Read the…
Automotive Training Institute (ATI), a leading automotive business coaching and training company, raised over $70,000 for Kids Beating Cancer (KBC) from attendees at its annual SuperConference. This year’s conference was hosted near KBC’s facility in Orlando, FL and attended by over 600 of ATI’s members, partners and vendors. Some attendees raised the money through fundraisers at their…
November marketing Idea! Offer to change your customers’ clocks. Here is a sample email blast you can send: Dear [Customer Name], It is that time of year again and in a few days we will be setting our clocks back one hour on Saturday night November 3 before we go to sleep. While I am…
Failure is not fatal, but failure to change might be. John Wooden What’s the future of the automotive service industry? As I ponder this common question, I’m reminded of the tale of two CEOs from another industry. Allow me to introduce you to Reed and John. Reed was the founder of a small niche business that was losing money. John…
Here’s a marketing idea that’s also good for the community: a promo for veterans and active duty. Email blast, Tweet, Facebook, Google +, etc. You could limit the promotion to one day only or for the week. Possible promotions include: A discount off repairs and/or maintenance Complimentary oil service Free gift: call your vendors and…
We appreciate effort, but we reward and celebrate results. Set challenging goals, and then go after them. Don’t shy away from metrics or accountability. Numbers are the best tool we have to help us understand how we’re doing and how we can improve our performance. Holding ourselves accountable for results is a reflection of our…
ATI member Judi Haglin can pinpoint the exact moment, roughly 12 years ago, that she was truly inspired to turn things around at her business. It was one of her and her husband Dana’s first experiences with a 20 Group, and she was talking with the most recent Top Shop Award winner from the Automotive…
March 20-23, 2019 at the JW Marriott San Antonio Hill Country Resort One of the automotive industry’s premier annual gatherings, ATI SuperConferences bring together the best minds in the industry, world-class guest speakers and the owners of hundreds of the Top Shops in the US and Canada. Learn more and register
In this episode, ATI’s Mike Bennett joins Carm Capriotto, AAP to talk about his journey as a shop owner who has made the transition to being a full-time business coach. Mike wanted to give back to the industry by sharing what it took for him to become a good leader and businessperson. Mike shares many…
Denise Kreiger made a radical vocational change back in 2003. She once worked on a horse farm, but was looking for new opportunities and heard about the service manager opening at Mike’s KARS Inc. owned by ATI Members Shelle and Mike Bennett (Mike is also an ATI Performance Coach). She came into the position with…