November marketing Idea! Offer to change your customers’ clocks. Here is a sample email blast you can send: Dear [Customer Name], It is that time of year again and in a few days we will …
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November marketing Idea! Offer to change your customers’ clocks. Here is a sample email blast you can send: Dear [Customer Name], It is that time of year again and in a few days we will …
more about Daylight Saving Time
Failure is not fatal, but failure to change might be. John Wooden What’s the future of the automotive service industry? As I ponder this common question, I’m reminded of the tale of two CEOs from another industry. Allow …
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Here’s a marketing idea that’s also good for the community: a promo for veterans and active duty. Email blast, Tweet, Facebook, Google +, etc. You could limit the promotion to one day only or for …
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We appreciate effort, but we reward and celebrate results. Set challenging goals, and then go after them. Don’t shy away from metrics or accountability. Numbers are the best tool we have to help us understand …
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ATI member Judi Haglin can pinpoint the exact moment, roughly 12 years ago, that she was truly inspired to turn things around at her business. It was one of her and her husband Dana’s first …
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March 20-23, 2019 at the JW Marriott San Antonio Hill Country Resort One of the automotive industry’s premier annual gatherings, ATI SuperConferences bring together the best minds in the industry, world-class guest speakers and the owners …
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In this episode, ATI’s Mike Bennett joins Carm Capriotto, AAP to talk about his journey as a shop owner who has made the transition to being a full-time business coach. Mike wanted to give back …
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Denise Kreiger made a radical vocational change back in 2003. She once worked on a horse farm, but was looking for new opportunities and heard about the service manager opening at Mike’s KARS Inc. owned …
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Rob’e Mans Automotive Service, in Homewood, Ala., has been named one of the Automotive Training Institute’s “Top Shops” every year since 2011, taking home the overall honor in 2016. Owner Eddie Cleveland is quick to …
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Staff must not only know their duties but in which order they should be tackled. To ensure your employees know their tasks and prioritize them properly, you must rely on standard operating procedures (SOPs) to create …
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