About ATI

We Care About Your Success

The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching. Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. Join us at one of our shop owner events held each year all over North America and we’ll help you get what you want out of your business.

Our Mission

Driving profits and dreams home for members and associates through honest coaching and integrity.

Re-engineering misguided belief systems by focusing on successes and learning from mistakes.

A Message From Our Founder

“For more than 40 years we’ve been helping thousands of automotive repair and collision repair shop owners just like you increase profits, reduce stress, and grow their businesses into the companies of their dreams. Whether you need training, coaching, or a state-of-the-art business model, we’ve got systems to help make the changes you want, right away.

I want you to know that ATI doesn’t sell silver bullets and we are not a do-it-for-you program. We’re all about helping you become a better businessperson and leader. Your shop can only reach its true potential when all areas perform successfully in concert. That’s not nearly as hard as it sounds, but it does take focus, experience, and ongoing mentoring. Simple online videos and part-time coaches can only take you so far. If you’re looking for free tips our website is loaded with them. But, if you’re really looking to take your shop to the next level, our shop owner events and our Re-Engineering program will expose you to a complete solution to your long-term success.”

Christopher “Chubby” Frederick, ATI Founder and CEO

What our members say...

Jodi Knepper with Lee Myles | Reading, PA

“Rock stars!! ATI has been a game-changer for our business. We’ve been with them for years, and I do believe we’re gonna be lifers!”

Jodi Knepper Lee Myles Autocare + Transmissions, Reading, PA
Fred Gestwicki Jr., Fix It With Fred

“ATI has helped us get our company where we want it to be. They are the Auto Shop Coaching experts. I’ve become a better person, leader, husband & father from what I’ve learned from ATI. The monthly price seems expensive for some. I’m ok with a premium price for a premium service. Thank you ATI for improving my life.”

Fred Gestwicki Jr. Fix It With Fred
Green Tree Auto Care | Orangeville, ON

“ATI has been a great learning experience. Learned more about the industry in the last 3 years than in over 30 years of hands-on in the automotive profession.”

Eric Mileham Green Tree Auto Care

"Things are going great and can only get better." Onna Keeney Testimonial Video Transcript

Onna Keaney | South Side Tire & Auto

"We joined in July, in August we doubled our money." Robbie Ling Testimonial Video Transcript

Robbie Ling | Robbie's at Your Service Auto Repair

We've got great industry connections

  • Automotive Management Institute Logo
  • Women's Industry Network Logo
  • Society of Collision Repair Specialists Logo
  • Automotive Service Association Logo
  • Auto Care Association Logo