About ATI

We Care About Your Success

The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching. Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. Join us at one of our shop owner events held each year all over North America and we’ll help you get what you want out of your business.

Our Mission

Driving profits and dreams home for members and associates through honest coaching and integrity.

Re-engineering misguided belief systems by focusing on successes and learning from mistakes.

A Message From Our Founder

“For more than 40 years we’ve been helping thousands of automotive repair and collision repair shop owners just like you increase profits, reduce stress, and grow their businesses into the companies of their dreams. Whether you need training, coaching, or a state-of-the-art business model, we’ve got systems to help make the changes you want, right away.

I want you to know that ATI doesn’t sell silver bullets and we are not a do-it-for-you program. We’re all about helping you become a better businessperson and leader. Your shop can only reach its true potential when all areas perform successfully in concert. That’s not nearly as hard as it sounds, but it does take focus, experience, and ongoing mentoring. Simple online videos and part-time coaches can only take you so far. If you’re looking for free tips our website is loaded with them. But, if you’re really looking to take your shop to the next level, our shop owner events and our Re-Engineering program will expose you to a complete solution to your long-term success.”

Christopher “Chubby” Frederick, ATI Founder and CEO

What our members say...

Gator Caswell, Hometown Motors

“Our shop has been a member of ATI for almost a year and we have seen our business and vision transform in ways we really didn’t believe was possible…The amount of content and training materials is full of excellent information and industry-specific insights. I cannot accurately convey the totality of ATI’s help in radically changing us and our business…If you own an auto repair shop, you’re either with ATI and moving to the front, or falling behind with everyone else. Get involved with them today!”

Gator Caswell Hometown Motors
Jennifer Mulcahy, Superior Performance Auto

“We have been ATI members for a little more than a year and a half, and I can not begin to articulate the difference this company has made for our business. The education we are receiving from our coach and the classes are more comprehensive than I imagined going in. The support from the community is invaluable. We have found the program literally pays for itself. I would absolutely recommend if you are considering…”

Jennifer Mulcahy Superior Performance Auto
Judi and Dana Haglin, Haglin Automotive

“ATI’s 20 groups are a great place to enhance your learning, share ideas and grow your automotive business. If you need coaching, mentoring, or to learn how to run your automotive repair business, Automotive Training Institute is the best in the nation. The Leading Ladies 20 group is one of the only all women’s 20 Group.”

Judi Haglin Haglin Automotive

We've got great industry connections

  • Automotive Management Institute Logo
  • Automotive Service Association Logo
  • Auto Care Association Logo
  • Society of Collision Repair Specialists Logo
  • Women's Industry Network Logo