About ATI

We Care About Your Success

The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching. Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. Join us at one of our shop owner events held each year all over North America and we’ll help you get what you want out of your business.

Our Mission

“Empowering Success Through Automotive Excellence”

At Automotive Training Institute (ATI), our mission is to empower independent auto repair and collision shops to achieve sustainable growth and success. With over 25 years of industry expertise, we specialize in transforming these shops into efficient profit centers with many areas of business expertise including the principles of STEM (Science, Technology, Engineering, and Mathematics).

Automotive Excellence is achieved through our proven coaching, consulting, and training programs. We equip shop owners with the knowledge and tools to enhance their bottom line, optimize operations, and reach their goals. Whether it’s increasing profitability, expanding into multi-shop ownership, developing a successful family or community legacy, or achieving work-life balance, we are dedicated to supporting our clients every step of the way.

Our comprehensive continuing education program, Shop Re-Engineering , integrates STEM principles along with other best practices in business, human capital, resource management and workflow into automotive training, offering regular coaching sessions, peer networking groups, and continuous training for owners, technicians, and service advisors. This ensures that shop owners stay ahead in the industry by leveraging innovative solutions and technologies.

Furthermore, we provide exclusive access to buying groups, partnership programs, and the Driven Advantage online marketplace, fostering further support for sustainable growth and success within the automotive community.

At ATI, we are committed to driving excellence in the automotive industry through a fusion of traditional business expertise and ongoing STEM innovations, ultimately empowering our clients to thrive in a rapidly evolving marketplace.

What our members say...

“ATI has been a huge help to my business. Thank you so much for all you do.”

Shawn Shippee Shippee Auto Inc.

“My son, Chris, and I attended the ATI Eight Essentials event in Memphis, 2019. The information provided was genuine and not the typical hype of magical dust offered by some “companies” that claim to be able to make a business successful … I recommend ATI to anyone that is starting a new business venture or any business that is unsure how to make a profit.”

Kevin Edens Sherwood Tire Pros

“I was hesitant at first but after seeing what ATI can do for your business I was all in. Thanks for opening my mind!”

Alvis Lopez USA Auto Collision & Glass

"In the first 6 months, I learned more...than I learned in my prior 20 years experience."

Mark Denton | Big O Tires

"ATI helped 100,000% in our business. We have learned so much."

Pam Tures | Lee Hill Auto Service

"We definitely needed help in getting ourselves to the next level."

Kelli Weatherby | Accurate Automotive

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