About ATI

We Care About Your Success

The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching. Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. Join us at one of our shop owner workshops held each year all over North America and we’ll help you get what you want out of your business.

Our Mission

Driving profits and dreams home for members and associates through honest coaching and integrity.

Re-engineering misguided belief systems by focusing on successes and learning from mistakes.

A Message From Our Founder

“For more than 40 years we’ve been helping thousands of automotive repair and collision repair shop owners just like you increase profits, reduce stress, and grow their businesses into the companies of their dreams. Whether you need training, coaching, or a state-of-the-art business model, we’ve got systems to help make the changes you want, right away.

I want you to know that ATI doesn’t sell silver bullets and we are NOT a do-it-for-you program. We’re all about helping you become a better businessperson and leader. Your shop can only reach its true potential when all areas perform successfully in concert. That’s not nearly as hard as it sounds, but it does take focus, experience and ongoing mentoring. Simple online videos and part-time coaches can only take you so far. If you’re looking for free tips our website is loaded with them. But, if you’re really looking to take your shop to the next level, our one-day workshops and our Re-Engineering program will expose you to a complete solution to your long-term success.”

Christopher “Chubby” Frederick, ATI Founder and CEO

ATI Founder and CEO, Chris 'Chubby' Frederick

What our members say...

Mike Holsinger, Surprise Car Care

“Great business. Every auto repair shop should join. Absolutely no complaints and if there were, they would make it right. They Care.”

Mike Holsinger, Surprise Car Care
Jason Wood, Jay's Automotive

“Since joining ATI’s program a year ago, my shop has exploded. Sales have more than doubled but, more importantly, profits are unbelievable! This year, my family and I went on the first vacation we’ve taken since I opened my shop in 2008!”

Jason Wood, Jay's Automotive
Jeff Gerlack, Challenger Auto & Truck Service

“The day we decided to own our own automotive service and repair facility, I was a Technician, not a business owner. They taught us how to own a business and what is needed to own a successful business. Percentages, numbers, production etc. We are very grateful for that training and yes, it was an investment…in ourselves. If the greatest athletes, etc. need a coach, then so do we!”

Jeff Gerlach, Challenger Auto & Truck Service

We've got great industry connections

  • Society of Collision Repair Specialists
  • Auto Care Association
  • Automotive Management Institute
  • Women's Industry Network
  • Automotive Service Association