About ATI

We Care About Your Success

The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching. Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. Join us at one of our shop owner events held each year all over North America and we’ll help you get what you want out of your business.

Our Mission

“Empowering Success Through Automotive Excellence”

At Automotive Training Institute (ATI), our mission is to empower independent auto repair and collision shops to achieve sustainable growth and success. With over 25 years of industry expertise, we specialize in transforming these shops into efficient profit centers with many areas of business expertise including the principles of STEM (Science, Technology, Engineering, and Mathematics).

Automotive Excellence is achieved through our proven coaching, consulting, and training programs. We equip shop owners with the knowledge and tools to enhance their bottom line, optimize operations, and reach their goals. Whether it’s increasing profitability, expanding into multi-shop ownership, developing a successful family or community legacy, or achieving work-life balance, we are dedicated to supporting our clients every step of the way.

Our comprehensive continuing education program, Shop Re-Engineering , integrates STEM principles along with other best practices in business, human capital, resource management and workflow into automotive training, offering regular coaching sessions, peer networking groups, and continuous training for owners, technicians, and service advisors. This ensures that shop owners stay ahead in the industry by leveraging innovative solutions and technologies.

Furthermore, we provide exclusive access to buying groups, partnership programs, and the Driven Advantage online marketplace, fostering further support for sustainable growth and success within the automotive community.

At ATI, we are committed to driving excellence in the automotive industry through a fusion of traditional business expertise and ongoing STEM innovations, ultimately empowering our clients to thrive in a rapidly evolving marketplace.

What our members say...

Jodi Knepper with Lee Myles | Reading, PA

“Rock stars!! ATI has been a game-changer for our business. We’ve been with them for years, and I do believe we’re gonna be lifers!”

Jodi Knepper Lee Myles Autocare + Transmissions, Reading, PA
Jackie Shaw, Sudden Impact Collision & Repair

“My only regret is we didn’t attend sooner! We attended ATI’s workshop for collision repair shop owners and brought back information that was immediately helpful to our shop. ATI helped us understand our ‘numbers’ and learn to write better estimates to increase profits. We learned strategies to reduce cycle time, increase production, handle parts more efficiently, and implement best business practices.”

Jackie Shaw Sudden Impact Collision & Repair
Earl Burdick, Burdick Auto Solutions, McKinney, TX

“ATI is an excellent company to help auto repair businesses be more successful. They have a great team of coaches and instructors who have helped us learn what we didn’t know and also think outside the box… ATI has changed our company for the better and we are excited for the future.”

Earl Burdick Burdick Auto Solutions

Our Diamond Partners

  • Express by Facepay logo
  • KUKUI Logo
  • Motor Supply Co logo
  • Tekmetric Shop Management System Logo
  • NAPA Auto Care logo