“Look, ma! I’m interneting!” Plenty of marketing companies can help improve your shop’s online presence. We all know why they would solicit us, but why would we reach out to them? Maybe you feel you’re
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In a book by James C. Collins called Good to Great, Collins discusses the concept of The Stockdale Paradox, which is based on the experience of James Stockdale, a high-ranking naval officer who was held captive as
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Spring 2022 is filled with excitement for everyone. COVID advancements are being made, restrictions are lowering, social interactions are returning, and taxes are done! Whew! Aren’t you ready for warmer weather and the bustling of people
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Does asking for the sale make you feel like a jerk? This is exactly how “Kim” felt. Kim was a service manager in a shop located in the Midwest who prided herself on her ability
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You probably interpreted this question as coming from an employee, but I will change the viewpoint to represent the business owner. This perspective is not uncommon when we consider the stress, anxiety, and final straws
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It’s the reality we don’t want to admit — there are no mechanics left. You’ve seen this in your own shop. In the past few years, the search to find good technicians has become harder
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Automotive Training Institute (ATI), a leading coaching and training company for auto shop owners, hosted its 19th annual SuperConference at the Omni La Costa Resort & Spa in Carlsbad, California. The conference reached a record-high
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A resolution is a firm decision to do something. For example, you’ve decided that you’re going to lose weight, that you’re going to work out, or that you’re going to read the rest of this
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The role of the service advisor is to the be face and voice of the company, said Bryan Stasch, vice president of product and content development at the Automotive Training Institute. They are wearing multiple
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Being an exceptional listener is one of the most powerful skills to master, and it’s necessary to create a successful and engaging business for everyone involved. Excellent listening skills allow a team to work together to deliver
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