There’s a familiar story that is told of a new insurance agent named “Jack” who was struggling to make sales. He would contact ten leads and come away with ten rejections. He believed that business
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Automotive Training Institute (ATI), a leading coaching and training company for auto repair and collision shop owners, announced that they reached a new milestone — a combined total of $2 billion gross profit improvement “lift”
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The most common complaint I hear from auto repair shop owners is “I need more cars to hit my sales goal” – and most of the time that is not the problem. They have plenty
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Imagine dining out at Ruth Chris Steakhouse. Your waiter comes out and takes the order for your family of four without writing anything down. It takes forty-five minutes for the food to arrive, and when
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How much do you and your team practice at the service desk in preparation for your game day? How do we expect our service desk to be the best when we give them virtually no practice or
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The biggest challenge shop owners face isn’t car count, or margins, or even sales. The biggest challenge shop owners face is staffing and keeping employees. The shortage of skilled technicians is already a challenge, but
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What’s the biggest gamble you can take as a shop owner? Since Las Vegas is the mecca of gambling, I decided to study two famous Vegas acts, to get the answer. First, there’s Siegfried and
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A few weeks ago I was working with my service advisor on overcoming price objections and dealing with price shoppers. One of the points I was making is that with most callers asking for a
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Go digital with AutoVitals! This preferred supplier has been helping ATI members operate more efficiently by replacing paper and manual processes with digital solutions for managing automotive shop workflow. Their software platform automates every touch
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I was all in, on-board, and “drinking the Kool-Aid!” As a new district manager of automotive service, I had just returned from a national meeting where our president clearly communicated the company direction. What he
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