Automotive Training Institute’s (ATI) SuperConference 2019 attendees raised over $51,000 and collected over 2,500 pairs of socks for San Antonio-based, Soldiers’ Angels a charitable organization that provides aid to over 360,000 service members, wounded heroes, …
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New Member Benefits Announced at SuperConference 2019
If you didn’t have the chance to attend SuperConference 2019 this year, you missed our best one ever along with some important announcements I made during my opening keynote speech regarding new member benefits for …
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Rainmaker or Order Taker – Which One is Your Service Advisor?
Recently I was on the West Coast facilitating an ATI 20 Group meeting. On the evening of the first day, we all decided to go to a fancy restaurant for dinner. Once we got there, …
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I See Dead People — I Mean I See Service Advisors
Do you remember the movie “The Sixth Sense”? In that movie, there is one of the most famous lines from a movie of all time as far as I am concerned. It is this: “I …
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Don’t Forget to Take Inventory
As 2018 comes to a close, I encourage you to take inventory. You are probably thinking about your parts inventory. Yes, it is very important to count all your parts and fluids and nuts and …
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So You Want to Know About 5S?
Since I have been involved in many quality systems over the years, organizing a business so that you can drive the maximum production potential has always been a top interest of mine. About 15 years …
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Daylight Saving Time
November marketing Idea! Offer to change your customers’ clocks. Here is a sample email blast you can send: Dear [Customer Name], It is that time of year again and in a few days we will …
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Overcoming the Uncertainty of the Auto Industry
Failure is not fatal, but failure to change might be. John Wooden What’s the future of the automotive service industry? As I ponder this common question, I’m reminded of the tale of two CEOs from another industry. Allow …
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Veterans Day is Around the Corner!
Here’s a marketing idea that’s also good for the community: a promo for veterans and active duty. Email blast, Tweet, Facebook, Google +, etc. You could limit the promotion to one day only or for …
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The ATI Way | Fundamental #5: Be Performance-Driven
We appreciate effort, but we reward and celebrate results. Set challenging goals, and then go after them. Don’t shy away from metrics or accountability. Numbers are the best tool we have to help us understand …
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