Coaching Support

Results-driven solutions for auto repair and collision shop owners.

If knowing the right answers were enough to achieve goals, everyone would be fit, healthy and wealthy. The truth is that even when we know the right answers, it doesn’t mean we have the desire, willpower, and support to follow through. That is why all of ATI’s advanced solutions include ongoing, 1-to-1 coaching to provide you with support and hold you accountable for reaching your dreams.

ATI’s coaches are full-time employees, have 350+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1500 auto repair and collision members across the nation – many of which represent the top shops in the United States and Canada.

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Koole Bolina, ATI Performance Coach
Mark Bortle | ATI Service Manager Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Paul Colison, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, CEC, PFP, ATI Executive Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett | ATI Executive Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Richard Sharman, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Fix It With Fred | Fred Gestwicki Jr. | Canton, OH

“ATI has helped us get our company where we want it to be. They are the Auto Shop Coaching experts. I’ve become a better person, leader, husband & father from what I’ve learned from ATI. The monthly price seems expensive to some. I’m ok with a premium price for a premium service. Thank you, ATI, for improving my life.”

Fred Gestwicki Jr. 2 Fix It With Fred
Dicky's Doghouse | Madison, IN

“ATI has been a blessing to our company over the last 4 years, and it was a great experience to finally come in person for a class. All of the information was helpful, insightful, and easy to take back home and implement in our business. We’re excited to work on our business so we can better help our customers! Thanks ATI!”

Kayla Morrow Dicky's Doghouse
Mike Holsinger, Surprise Car Care

“Great business. Every auto repair shop should join ATI. Absolutely no complaints and if there were, they would make it right. They Care.”

Mike Holsinger Surprise Car Care

Our Diamond Partners

  • Motor Supply Co logo
  • NAPA Auto Care logo
  • Tekmetric Shop Management System Logo
  • KUKUI Logo
  • Express by Facepay logo