Coaching Support

ATI is the largest employer of experienced, certified coaches for auto repair and collision shop owners.

Our coaches have spent a remarkable 17,231+ hours on individual coaching support calls in the last year alone. This time does not include enrichment hours towards facilitating 20 Group discussions, providing onsite and virtual training, and face-to-face interactions with members.

ATI’s coaches are full-time employees, have 312+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1800 members across the nation – many of which represent the top shops in the United States and Canada.

  • certified full-time coaches

  • combined years of coaching experience

  • annual coaching hours on the phone

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Sam Ciadella, ATI Performance Coach
Paul Colison, ATI Performance Coach
Chuck Dailey, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, ATI Performance Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett, ATI Performance Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Shawn Shippee, Shippee Auto Inc | Hinsdale, NH

“ATI has been a huge help to my business. Thank you so much for all you do.”

Shawn Shippee Shippee Auto Inc.
Alvis Lopez, USA Auto Collision & Glass

“I was hesitant at first but after seeing what ATI can do for your business I was all in. Thanks for opening my mind!”

Alvis Lopez USA Auto Collision & Glass
Rod Schindler, Rod’s Japanese Auto Care

“I’ve been in ATI for 7 years now. The only regret I have is not joining ATI sooner… Before ATI we were doing $360k year. The first year after joining ATI we went to $704k and now we are OVER $1.6 Mil with the same amount of technicians and staff. ATI has the best coaching and support for Auto Repair Coaching and Auto Body Shop Coaching.”

Rod Schindler Rod’s Japanese Auto Care

"I have so much hope and gladness that I finally joined ATI."

Rick Tennyson | Good Cents Auto

"In the first 6 months, I learned more...than I learned in my prior 20 years experience."

Mark Denton | Big O Tires

"I prepaid my 4-year tuition in 2 years as a result of things I got from ATI."

Andy Bizub | Midwest Performance Cars

We've got great industry connections

  • Automotive Service Association Logo
  • Automotive Management Institute Logo
  • Society of Collision Repair Specialists Logo
  • Women's Industry Network Logo
  • Auto Care Association Logo