Coaching Support

ATI is the largest employer of experienced, certified coaches for auto repair and collision shop owners.

Our coaches have spent a remarkable 17,231+ hours on individual coaching support calls in the last year alone. This time does not include enrichment hours towards facilitating 20 Group discussions, providing onsite and virtual training, and face-to-face interactions with members.

ATI’s coaches are full-time employees, have 265+ years of combined coaching experience and are certified by the Center for Executive Coaching. They serve over 1600 members across the nation – many of which represent the top shops in the United States and Canada.

  • 31

    certified full-time coaches

  • 265+

    combined years of coaching experience

  • 17k+

    annual coaching hours on the phone

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Sam Ciadella, ATI Performance Coach
Paul Colison, ATI Performance Coach
Chuck Dailey, ATI Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, ATI Performance Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett, ATI Performance Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Randy Somers, ATI Performance Coach
Bryan Stasch, VP of Coaching for ATI
Lawrence Stewart, ATI Performance Coach
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Jeff Gerlack, Challenger Auto & Truck Service

“The day we decided to own our own automotive service and repair facility, I was a Technician, not a business owner. They taught us how to own a business and what is needed to own a successful business. Percentages, numbers, production etc. We are very grateful for that training and yes, it was an investment…in ourselves. If the greatest athletes, etc. need a coach, then so do we!”

Jeff Gerlach, Challenger Auto & Truck Service
Rod Schindler, Rod’s Japanese Auto Care

I’ve been in ATI for 7 years now. The only regret I have is not joining ATI sooner… Before ATI we were doing $360k year. The first year after joining ATI we went to $704k and now we are OVER $1.6 Mil with the same amount of technicians and staff. ATI has the best coaching and support for Auto Repair Coaching and Auto Body Shop Coaching.

Rod Schindler, Rod’s Japanese Auto Care
Dave and Jan Murphy, Murphy's Autocare

“Before ATI our business and life were in chaos, and it was not very fun. Since ATI, we have had time away from the business. The business runs very well. And we have a lot of friends that we have met through ATI. So thank you ATI.”

Dave and Jan Murphy, Murphy's Autocare Inc.

We've got great industry connections

  • Auto Care Association
  • Automotive Service Association
  • Automotive Management Institute
  • Society of Collision Repair Specialists
  • Women's Industry Network