Coaching Support

ATI is the largest employer of experienced, certified coaches for auto repair and collision shop owners.

Our coaches have spent a remarkable 17,231+ hours on individual coaching support calls in the last year alone. This time does not include enrichment hours towards facilitating 20 Group discussions, providing onsite and virtual training, and face-to-face interactions with members.

ATI’s coaches are full-time employees, have 312+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1800 members across the nation – many of which represent the top shops in the United States and Canada.

  • certified full-time coaches

  • combined years of coaching experience

  • annual coaching hours on the phone

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Koole Bolina, ATI Performance Coach
Mark Bortle | ATI Service Manager Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Sam Ciadella, ATI Performance Coach
Paul Colison, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, ATI Performance Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett, ATI Performance Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Gator Caswell, Hometown Motors

“Our shop has been a member of ATI for almost a year and we have seen our business and vision transform in ways we really didn’t believe was possible…The amount of content and training materials is full of excellent information and industry-specific insights. I cannot accurately convey the totality of ATI’s help in radically changing us and our business…If you own an auto repair shop, you’re either with ATI and moving to the front, or falling behind with everyone else. Get involved with them today!”

Gator Caswell Hometown Motors
Rod Schindler, Rod’s Japanese Auto Care

“I’ve been in ATI for 7 years now. The only regret I have is not joining ATI sooner… Before ATI we were doing $360k year. The first year after joining ATI we went to $704k and now we are OVER $1.6 Mil with the same amount of technicians and staff. ATI has the best coaching and support for Auto Repair Coaching and Auto Body Shop Coaching.”

Rod Schindler Rod’s Japanese Auto Care
Andy Wasmer, J & H Tires | Essex, MD

“I’ve been with ATI for years and I’ve never been more thankful for their support than right now [during COVID]. Keep up the great work.”

Andy Wasmer J & H Tires

We've got great industry connections

  • Automotive Management Institute Logo
  • Women's Industry Network Logo
  • Auto Care Association Logo
  • Automotive Service Association Logo
  • Society of Collision Repair Specialists Logo