Coaching Support

ATI is the largest employer of experienced, certified coaches for auto repair and collision shop owners.

Our coaches have spent a remarkable 17,231+ hours on individual coaching support calls in the last year alone. This time does not include enrichment hours towards facilitating 20 Group discussions, providing onsite and virtual training, and face-to-face interactions with members.

ATI’s coaches are full-time employees, have 265+ years of combined coaching experience and are certified by the Center for Executive Coaching. They serve over 1600 members across the nation – many of which represent the top shops in the United States and Canada.

  • certified full-time coaches

  • combined years of coaching experience

  • annual coaching hours on the phone

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Sam Ciadella, ATI Performance Coach
Paul Colison, ATI Performance Coach
Chuck Dailey, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, ATI Performance Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett, ATI Performance Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Bryan Stasch, VP of Coaching for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Earl Burdick, Burdick Auto Solutions, McKinney, TX

“ATI is an excellent company to help auto repair businesses be more successful. They have a great team of coaches and instructors who have helped us learn what we didn’t know and also think outside the box… ATI has changed our company for the better and we are excited for the future.”

Green Tree Auto Care | Orangeville, ON

“ATI has been a great learning experience. Learned more about the industry in the last 3 years than in over 30 years of hands-on in the automotive profession.”

Kevin Edens, Sherwood Tire Pros

“My son, Chris, and I attended the ATI Eight Essentials event in Memphis, 2019. The information provided was genuine and not the typical hype of magical dust offered by some “companies” that claim to be able to make a business successful … I recommend ATI to anyone that is starting a new business venture or any business that is unsure how to make a profit.”

"I have so much hope and gladness that I finally joined ATI."

Rick Tennyson | Good Cents Auto

"I get more and more out of it every year."

Gary Fowler | Genuine Car Care

"We definitely needed help in getting ourselves to the next level."

Kelly Weatherby | Accurate Automotive

We've got great industry connections

  • Women's Industry Network Logo
  • Society of Collision Repair Specialists Logo
  • Auto Care Association Logo
  • Automotive Management Institute Logo
  • Automotive Service Association Logo