Coaching Support

Results-driven solutions for auto repair and collision shop owners.

If knowing the right answers were enough to achieve goals, everyone would be fit, healthy and wealthy. The truth is that even when we know the right answers, it doesn’t mean we have the desire, willpower, and support to follow through. That is why all of ATI’s advanced solutions include ongoing, 1-to-1 coaching to provide you with support and hold you accountable for reaching your dreams.

ATI’s coaches are full-time employees, have 350+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1500 auto repair and collision members across the nation – many of which represent the top shops in the United States and Canada.

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Koole Bolina, ATI Performance Coach
Mark Bortle | ATI Service Manager Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Paul Colison, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, CEC, PFP, ATI Executive Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett | ATI Executive Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Richard Sharman, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Tim Guile, AutoSport | Longmont, CO

“ATI helped turn our business around by giving us the training and resources needed to run a successful business. They practice what they preach, and it shows in every person and action. Great company, with great values.”

Tim Guile AutoSport Longmont
Fair Repair Auto Care | Concord, NC

“The absolute best place you can go for shop owner improvement.”

Howard Tiller Fair Repair Auto Care
Jason Wood, Jay's Automotive

“Since joining ATI’s program a year ago, my shop has exploded. Sales have more than doubled but, more importantly, profits are unbelievable! This year, my family and I went on the first vacation we’ve taken since I opened my shop in 2008!”

Jason Wood Jay's Automotive

Our Diamond Partners

  • Express by Facepay logo
  • Motor Supply Co logo
  • KUKUI Logo
  • NAPA Auto Care logo
  • Tekmetric Shop Management System Logo