Coaching Support

ATI is the largest employer of experienced, certified coaches for auto repair and collision shop owners.

Our coaches have spent a remarkable 17,231+ hours on individual coaching support calls in the last year alone. This time does not include enrichment hours towards facilitating 20 Group discussions, providing onsite and virtual training, and face-to-face interactions with members.

ATI’s coaches are full-time employees, have 312+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1800 members across the nation – many of which represent the top shops in the United States and Canada.

  • certified full-time coaches

  • combined years of coaching experience

  • annual coaching hours on the phone

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Mark Bortle | ATI Service Manager Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Sam Ciadella, ATI Performance Coach
Paul Colison, ATI Performance Coach
Chuck Dailey, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, ATI Performance Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett, ATI Performance Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Caitlin Bethanis, Ryan's Servicenter | Lanoka Harbor, NJ

“As a manager in this business, I always approach the classes at ATI with an open mind… Not only have I applied the things I learned in these classes to my shop but also in my life in general… I highly recommend not only ATI and their coaches but every class they host! Never disappointed in any aspect of our visit!”

Caitlin Bethanis Ryan's Servicenter
Elizabeth Heimsoth, Automotive Specialists | Rushville and Glenwood, IN

“I always come away from an ATI class with top quality, innovative information to use. Everyone is always friendly and inviting. [The coaches] always keep class entertaining and jam-packed with so much knowledge!! Have met so many great people and good friends for life.”

Elizabeth Heimsoth Automotive Specialists
Sam Concelman, Glenshaw Auto Service | Glenshaw, PA

“We have learned so much about how to properly run and grow our business since joining ATI. We highly recommend a [shop owner event] when they are in your area!!”

Sam Concelman Glenshaw Auto Service

"I prepaid my 4-year tuition in 2 years as a result of things I got from ATI."

Andy Bizub | Midwest Performance Cars

"Things are going great and can only get better."

Onna Keaney | South Side Tire & Auto

"We joined in July, in August we doubled our money."

Robbie Ling | Robbie's at Your Service Auto Repair

We've got great industry connections

  • Women's Industry Network Logo
  • Automotive Service Association Logo
  • Automotive Management Institute Logo
  • Society of Collision Repair Specialists Logo
  • Auto Care Association Logo