Coaching Support

ATI is the largest employer of experienced, certified coaches for auto repair and collision shop owners.

Our coaches have spent a remarkable 17,231+ hours on individual coaching support calls in the last year alone. This time does not include enrichment hours towards facilitating 20 Group discussions, providing onsite and virtual training, and face-to-face interactions with members.

ATI’s coaches are full-time employees, have 265+ years of combined coaching experience and are certified by the Center for Executive Coaching. They serve over 1600 members across the nation – many of which represent the top shops in the United States and Canada.

  • 31

    certified full-time coaches

  • 265+

    combined years of coaching experience

  • 17k+

    annual coaching hours on the phone

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Sam Ciadella, ATI Performance Coach
Paul Colison, ATI Performance Coach
Chuck Dailey, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, ATI Performance Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett, ATI Performance Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Randy Somers, ATI Performance Coach
Bryan Stasch, VP of Coaching for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Chris Lanning, Lanning Automotive

“We enrolled in ATI’s program and six months later we’re banging out about 40-50% more production than what we were prior to that. ATI made me realize that the structure that I needed wasn’t there and they helped build a plan to get that structure.”

Chris Lanning, Lanning Automotive & Tire
Jeff Gerlack, Challenger Auto & Truck Service

“The day we decided to own our own automotive service and repair facility, I was a Technician, not a business owner. They taught us how to own a business and what is needed to own a successful business. Percentages, numbers, production etc. We are very grateful for that training and yes, it was an investment…in ourselves. If the greatest athletes, etc. need a coach, then so do we!”

Jeff Gerlach, Challenger Auto & Truck Service
Alvis Lopez, USA Auto Collision & Glass

“I was hesitant at first but after seeing what ATI can do for your business I was all in. Thanks for opening my mind!”

Alvis Lopez, USA Auto Collision & Glass

We've got great industry connections

  • Women's Industry Network
  • Automotive Service Association
  • Auto Care Association
  • Society of Collision Repair Specialists
  • Automotive Management Institute