Coaching Support

ATI is the largest employer of experienced, certified coaches for auto repair and collision shop owners.

Our coaches have spent a remarkable 17,231+ hours on individual coaching support calls in the last year alone. This time does not include enrichment hours towards facilitating 20 Group discussions, providing onsite and virtual training, and face-to-face interactions with members.

ATI’s coaches are full-time employees, have 312+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1800 members across the nation – many of which represent the top shops in the United States and Canada.

  • certified full-time coaches

  • combined years of coaching experience

  • annual coaching hours on the phone

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Mark Bortle | ATI Service Manager Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Sam Ciadella, ATI Performance Coach
Paul Colison, ATI Performance Coach
Chuck Dailey, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, ATI Performance Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett, ATI Performance Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Jodi Knepper with Lee Myles | Reading, PA

“Rock stars!! ATI has been a game-changer for our business. We’ve been with them for years, and I do believe we’re gonna be lifers!”

Jodi Knepper Lee Myles Autocare + Transmissions, Reading, PA
Laurel Courvina, Churchill Auto Care

“I’ve learned so much from ATI and everything has been exceptional in the growth in my business.”

Laurel Caurvina Churchill Auto Care
Jeff Gerlack, Challenger Auto & Truck Service

“The day we decided to own our own automotive service and repair facility, I was a Technician, not a business owner. ATI taught us how to own a business and what is needed to own a successful business. Percentages, numbers, production etc. We are very grateful for that training and yes, it was an investment…in ourselves. If the greatest athletes, etc. need a coach, then so do we!”

Jeff Gerlach Challenger Auto & Truck Service

"We joined in July, in August we doubled our money."

Robbie Ling | Robbie's at Your Service Auto Repair

"We're banging out about 40-50% more production than what we were."

Chris Lanning | Lanning Automotive

"ATI helped 100,000% in our business. We have learned so much."

Pam Tures | Lee Hill Auto Service

We've got great industry connections

  • Auto Care Association Logo
  • Automotive Service Association Logo
  • Automotive Management Institute Logo
  • Women's Industry Network Logo
  • Society of Collision Repair Specialists Logo