Coaching Support

Results-driven solutions for auto repair and collision shop owners.

If knowing the right answers were enough to achieve goals, everyone would be fit, healthy and wealthy. The truth is that even when we know the right answers, it doesn’t mean we have the desire, willpower, and support to follow through. That is why all of ATI’s advanced solutions include ongoing, 1-to-1 coaching to provide you with support and hold you accountable for reaching your dreams.

ATI’s coaches are full-time employees, have 350+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1500 auto repair and collision members across the nation – many of which represent the top shops in the United States and Canada.

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Koole Bolina, ATI Performance Coach
Mark Bortle | ATI Service Manager Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Paul Colison, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, CEC, PFP, ATI Executive Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett | ATI Executive Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Richard Sharman, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Katie Gilthorpe | Tim's Quality Car Care

“ATI has been huge in helping us grow our businesses. We are continually inspired in every class and the coaches are amazing!”

Jeff Gerlack, Challenger Auto & Truck Service

“The day we decided to own our own automotive service and repair facility, I was a Technician, not a business owner. ATI taught us how to own a business and what is needed to own a successful business. Percentages, numbers, production etc. We are very grateful for that training and yes, it was an investment…in ourselves. If the greatest athletes, etc. need a coach, then so do we!”

Jeff Gerlach Challenger Auto & Truck Service
Alvis Lopez, USA Auto Collision & Glass

“I was hesitant at first but after seeing what ATI can do for your business I was all in. Thanks for opening my mind!”

Alvis Lopez USA Auto Collision & Glass

Our Diamond Partners

  • NAPA Auto Care logo
  • Tekmetric Shop Management System Logo
  • Express by Facepay logo
  • Motor Supply Co logo
  • KUKUI Logo