Coaching Support

ATI is the largest employer of experienced, certified coaches for auto repair and collision shop owners.

Our coaches have spent a remarkable 17,231+ hours on individual coaching support calls in the last year alone. This time does not include enrichment hours towards facilitating 20 Group discussions, providing onsite and virtual training, and face-to-face interactions with members.

ATI’s coaches are full-time employees, have 312+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1800 members across the nation – many of which represent the top shops in the United States and Canada.

  • certified full-time coaches

  • combined years of coaching experience

  • annual coaching hours on the phone

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Mark Bortle | ATI Service Manager Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Sam Ciadella, ATI Performance Coach
Paul Colison, ATI Performance Coach
Chuck Dailey, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, ATI Performance Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett, ATI Performance Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Jackie Shaw, Sudden Impact Collision & Repair

“My only regret is we didn’t attend sooner! We attended ATI’s workshop for collision repair shop owners and brought back information that was immediately helpful to our shop. ATI helped us understand our ‘numbers’ and learn to write better estimates to increase profits. We learned strategies to reduce cycle time, increase production, handle parts more efficiently, and implement best business practices.”

Jackie Shaw Sudden Impact Collision & Repair
Erin and Ben Nielsen, Ben Nielsen's Skyline Automotive

“My husband, Ben, and I have been with ATI for over three years. Our business has grown tremendously and we are very happy with the support and education ATI has given us!”

Erin Nielsen Ben Neilsen's Skyline Automotive
Sam Concelman, Glenshaw Auto Service | Glenshaw, PA

“We have learned so much about how to properly run and grow our business since joining ATI. We highly recommend a [shop owner event] when they are in your area!!”

Sam Concelman Glenshaw Auto Service

"I have so much hope and gladness that I finally joined ATI."

Rick Tennyson | Good Cents Auto

"In the first 6 months, I learned more...than I learned in my prior 20 years experience."

Mark Denton | Big O Tires

"ATI helped 100,000% in our business. We have learned so much."

Pam Tures | Lee Hill Auto Service

We've got great industry connections

  • Automotive Management Institute Logo
  • Society of Collision Repair Specialists Logo
  • Auto Care Association Logo
  • Women's Industry Network Logo
  • Automotive Service Association Logo