Coaching Support

ATI is the largest employer of experienced, certified coaches for auto repair and collision shop owners.

Our coaches have spent a remarkable 17,231+ hours on individual coaching support calls in the last year alone. This time does not include enrichment hours towards facilitating 20 Group discussions, providing onsite and virtual training, and face-to-face interactions with members.

ATI’s coaches are full-time employees, have 312+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1800 members across the nation – many of which represent the top shops in the United States and Canada.

  • certified full-time coaches

  • combined years of coaching experience

  • annual coaching hours on the phone

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Koole Bolina, ATI Performance Coach
Mark Bortle | ATI Service Manager Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Sam Ciadella, ATI Performance Coach
Paul Colison, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, ATI Performance Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett, ATI Performance Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Judi and Dana Haglin, Haglin Automotive

“ATI’s 20 groups are a great place to enhance your learning, share ideas and grow your automotive business. If you need coaching, mentoring, or to learn how to run your automotive repair business, Automotive Training Institute is the best in the nation. The Leading Ladies 20 group is one of the only all women’s 20 Group.”

Judi Haglin Haglin Automotive
Jodi Knepper with Lee Myles | Reading, PA

“Rock stars!! ATI has been a game-changer for our business. We’ve been with them for years, and I do believe we’re gonna be lifers!”

Jodi Knepper Lee Myles Autocare + Transmissions, Reading, PA
Rod Schindler, Rod’s Japanese Auto Care

“I’ve been in ATI for 7 years now. The only regret I have is not joining ATI sooner… Before ATI we were doing $360k year. The first year after joining ATI we went to $704k and now we are OVER $1.6 Mil with the same amount of technicians and staff. ATI has the best coaching and support for Auto Repair Coaching and Auto Body Shop Coaching.”

Rod Schindler Rod’s Japanese Auto Care

We've got great industry connections

  • Women's Industry Network Logo
  • Automotive Service Association Logo
  • Auto Care Association Logo
  • Automotive Management Institute Logo
  • Society of Collision Repair Specialists Logo