Meet the Coaches
Team Leaders
Coaches
JEFF GERLACH
KEVIN MYERS
TONY PINDER
STEVE PRIVETTE
GERRY ROBINSON

I wish every shop owner knew that it is okay to fail from time to time as long as we learn from it and move on. “Failure is not Fatal But Failure To Change Might Be”

I wish every shop owner knew the importance of establishing a company (shop) culture and holding everyone on the team accountable. Culture sets the standards for all we do, end to end processes standards, customer service expectations, sales and profitability, etc…hire and train employees that fit your culture, do not create a culture to fit your staff.

What drives me to coach shop owners is knowing I am helping and owner and a shop. I am helping them to stop the struggle and suffering for them their team and provide great service to their customers.

I wish every shop owner knew how to truly leverage their data. Understanding key metrics—from technician productivity to customer retention—is the difference between a struggling shop and a thriving one. Learning to read your numbers is the key to unlocking consistent profitability

I’m driven to coach shop owners because I have seen how heavy the burden can be for them and how transformational the right guidance can be in improving their personal and professional lives.

I wish every shop owner knew what do I wish every shop owner knew? How to maximize every opportunity at the shop and complete the repair process as efficiently as possible!

What drives me to coach shop owners is knowing how hard the work is and how easy it is to work yourself to death in this industry without actually building a successful business.
The moment I realized this work mattered was when I stopped looking at a struggling shop as just a business problem.

I wish every shop owner knew that they are capable of much more than they realize and can have the business of their dreams. The only thing in their way is them.

I wish every shop owner knew is that standing up for themselves and their business is a necessity, not an option. We don’t live in an era where outdated strategies can be tolerated any longer.

What drives me to coach shop owners is I love helping people and I love this industry. This is what drives me to coach every owner I can. Gratifying moments like, “I paid myself my first paycheck ever” and “wait until I tell you what I did”, remind me that my work truly matters.

What drives me to coach shop owners is watching my shop owners transform. Helping them move from wearing every hat, to service manager, then store manager, president culminating into becoming CEO.

I wish every shop owner knew that small intentional steps are what lead to success.

What drives me to coach is that I love helping people. The moment that made me realize this work matters is feeling the benefits of coaching myself. During my auto body shop career, I got to experience working with coaches from insurance companies and other arenas.

What drives me to coach shop owners is I would rather see other people enjoy themselves rather than myself. I knew this work matters when a shop owner told me he was writing a check to himself for a significant amount of money. Each year he tell me he does this and it increases each year.

What drives me is knowing how tough it can be to run a shop and feel like everything depends on you. I’ve been there… Long hours, constant fires, and no time to breathe. The moment where everything clicked was when I helped another owner streamline their operations and saw the relief on their face when they finally got their life back. That’s when I realized, this work isn’t about business results it’s about helping people reclaim their freedom.

I wish every shop owner knew the importance of getting out of their comfort zone and working on their business, not in it; and of providing the highest level of customer experience, every single time, as a key driver of success and loyalty.

What drives me to coach is that changing lives is an indescribable feeling for me, knowing that I can help someone achieve their goals and desires of their heart will always me enough for me. I live for an aha moment, so the teacher in me was thrilled when I first saw the lightbulb go off for a member.
The moment that made me realize this work matters is when I was coaching someone who thought they were doing well because they had money in their pocket, but had no idea what was being left on the table. When their eyes lit up at their own potential, I knew it was game on.

What drives me to coach shop owners is because I have always enjoyed helping & teaching others. The moment I knew it matters was when a member told me that because of me and ATI, they the finally were able to take their first paycheck in two years.

I am driven by a passion for helping shop owners recognize their true value, both as business owners and as important contributors to their communities and customers. There is nothing more rewarding than helping someone see their potential, gain confidence in their worth, and turn their vision into reality. Seeing shop owners achieve goals they once thought were out of reach is what continually reminds me why this work matters.

What drives me to coach shop owners is knowing how much potential exists in independent shops that sometimes just need a different perspective paired with an accountability partner to unlock it. I realized this role truly matters when I saw that helping owners change the way they think about their business doesn’t just improve the numbers, it impacts the culture in the work place, their families and the future they’re building.

I wish every shop owner knew that true value and rewards that can be achieved if they embrace the ATI program and make time to participate.

I’m truly passionate about developing talent, driving P&L performance, and mastering key performance indicators (KPIs). Whether I’m rolling out regional training initiatives or leading multi-unit service networks, I bring a collaborative, results-oriented approach to bringing strategic goals to life. I take immense pride in mentoring team members, building positive workflows, and building a great culture centered on high-quality service, shared accountability, and continuous growth.

I wish every shop owner knew that chaos isn’t part of the job-and you don’t have to do it alone. With the right systems and support, your team can step up, your shop will run smoother. You can finally charge what your work is worth without guilt.

What drives me to coach shop owners is that no one builds a top-tire business in a vacuum. The smartest shop owners surround themselves with coaches, mentors and peers who challenge their thinking, offer best practices and hold them accountable.

I wish every shop owner knew there is a better way available. That way is through ATI. In don’t want Owners to feel alone with no help and/or guidance. I need them to know someone actually wants to see them thrive in success and not failure. I believe most people believe others don’t care and, in some cases, actually hope for failure on the part of other Owners.

What drives me to coach shop owners is the belief that shop owners deserve more than survival. The first time I heard an owner say they never take vacations I’m missing my kids growing up and question why I’m still doing this.

I wish that every shop owner knew that they are not alone in their struggles with running their shops. As a former MSO, I myself as well as other shops that I have coached have faced similar challenges and were able to overcome them. There are tools & processes available to help them with every aspect of their business.

I wish every shop owner knew how small daily decisions can cause habits that will make or break your business.

What drives me to coach shop owners is I have a passion for teaching and helping others. I realized that this work really matters when I saw the raw emotion after helping a client achieving a milestone goals

What drives me to coach shop owners is when a member tells me that I was able to do all this with my help.

What drives me to coach shop owners is the belief that we all need assistance in achieving our goals and our dreams. I have fantastic mentors in my life that aid me in my own personal and business growth and development that I felt a passion and desire to want to do the same for.

What drives me to coach shop owners is this industry is full of the hardest-working people I’ve ever met- quiet giants who fix problems no one else sees. But they rarely get the support they deserve. I coach because I believe in lifting up the underdog. I’ll never forget the first time a client told me they made it home for dinner five nights in a row for the first time in years. That’s when I knew : this work isn’t just about fixing businesses- it’s about helping people reclaim their lives.