ATI is the leading consulting and coaching company serving auto and collision repair shops.

  • certified full-time coaches

  • active members

  • Additional Gross Profit for Shop Owners

We'll help you reach your shop goals.

Find & Retain the Best Techs

It’s no secret there’s a war for talent, but that doesn’t mean you have to be on the losing side. We’ll show you how to find the best techs and keep them happy with the latest recruiting and retention strategies. Get started now with ATI's free Hiring Strategy Checklist. It’s a simple list of questions and strategies that guide you through key areas of the hiring process.

Improve Cash Flow & Profit Potential

You didn’t start your business to just barely get by, or only make ends meet. If that’s how your business runs, you’re not reaching your full profit potential and you’re probably “leaving money on the table.” Use ATI's free "Win Number" Drill to find out what you need to make in total dollars to meet your operating and growth needs. You’ll also learn where you need to adjust to give your shop an immediate boost.

Market in the Digital Age

Marketing has changed drastically over the decade - making a huge shift from traditional to digital strategies. For businesses, it can be difficult to keep up and make the best decisions. We’ll bring you up to speed on the latest strategies and show you how to use them to accomplish your goals. Start with ATI's free Online Presence and Reputation Building Checklist to improve your shop's search rankings and scores.

Simplify Processes to Gain Free Time

Even the most hardworking shop owners need a break. You should be able to spend time with friends and family and go on vacation without worrying about the shop falling apart. We’ll show you how to standardize your processes and remove inefficiencies so you can train a second-in-command to handle the shop while you’re away. For now, here’s ATI's free Productivity Robbers Checklist to help you work on your business instead of in it.

Create a Succession & Retirement Plan

If you’re like the average shop owner, you’re not saving enough to retire comfortably, and you probably don’t have a business exit plan. Whether you want to sell your shop or pass the torch, we’ll help you create a plan to put you on the path to achieving your goals. One way to get started is to use ATI's free Succession Chart to make sure you can cover all your shop vacancies.

Discover New Strategies at Our Shop Owner Events

Find out how the best shop owners work smarter not harder. We’ll cover key strategies that you can implement right away to start growing your shop to its greatest profit potential.

The average owner event attendee sees an immediate uptick of 3 to 8% profit after putting our tips in action back at the shop.

Advanced Solutions for Every Stage of Growth

Shop Assessments

Following our shop owner event, you can sign-up to have an ATI consultant come to your shop to assess your operations and provide a plan of action that aligns with the strategies you just learned.

Re-Engineering Program

Overhaul your shop operations for the better with ATI’s 30- and 48-month all-inclusive programs. You get in-depth training and resources, and unlimited coaching support.

20 Groups

Shop Owners from our program can join small groups that share ideas, support each other and celebrate growth milestones.

Alumni Program

Stay current after your ATI training program with ongoing support and coaching as needed with others who have done the same.

Personal Coaching to Help You Reach Your Goals

  • certified full-time coaches

  • combined years of coaching experience

  • annual coaching hours on the phone

What Our Members Say...

Keith Greene, Old Town Tire & Service

“ATI is the vehicle needed to break bad habits and start new good habits. The successes aren’t magical. A shop owner is still the one to do the work and implement the changes. But if you follow the model and have the courage to change, I cannot fathom anything but an improvement to your business.”

Keith Greene Old Town Tire & Service
Caitlin Bethanis, Ryan's Servicenter | Lanoka Harbor, NJ

“As a manager in this business, I always approach the classes at ATI with an open mind… Not only have I applied the things I learned in these classes to my shop but also in my life in general… I highly recommend not only ATI and their coaches but every class they host! Never disappointed in any aspect of our visit!”

Caitlin Bethanis Ryan's Servicenter
Fred Gestwicki Jr., Fix It With Fred

“ATI has helped us get our company where we want it to be. They are the Auto Shop Coaching experts. I’ve become a better person, leader, husband & father from what I’ve learned from ATI. The monthly price seems expensive for some. I’m ok with a premium price for a premium service. Thank you ATI for improving my life.”

Fred Gestwicki Jr. Fix It With Fred

"We definitely needed help in getting ourselves to the next level."

Kelly Weatherby | Accurate Automotive

"Things are going great and can only get better."

Onna Keaney | South Side Tire & Auto

"We're banging out about 40-50% more production than what we were."

Chris Lanning | Lanning Automotive

We've Got Great Industry Connections

  • Society of Collision Repair Specialists Logo
  • Auto Care Association Logo
  • Automotive Management Institute Logo
  • Women's Industry Network Logo
  • Automotive Service Association Logo