ATI is the leading consulting and coaching company serving auto and collision repair shops.

  • certified full-time coaches

  • active members

  • Additional Gross Profit for Shop Owners

We'll help you reach your shop goals.

Find & Retain the Best Techs

It’s no secret there’s a war for talent, but that doesn’t mean you have to be on the losing side. We’ll show you how to find the best techs and keep them happy with the latest recruiting and retention strategies. Get started now with ATI's free Hiring Strategy Checklist. It’s a simple list of questions and strategies that guide you through key areas of the hiring process.

Improve Cash Flow & Profit Potential

You didn’t start your business to just barely get by, or only make ends meet. If that’s how your business runs, you’re not reaching your full profit potential and you’re probably “leaving money on the table.” Use ATI's free Win Number Drill to find out what you need to make in total dollars to meet your operating and growth needs. You’ll also learn where you need to adjust to give your shop an immediate boost.

Market in the Digital Age

Marketing has changed drastically over the decade - making a huge shift from traditional to digital strategies. For businesses, it can be difficult to keep up and make the best decisions. We’ll bring you up to speed on the latest strategies and show you how to use them to accomplish your goals. Start with ATI's free Online Presence and Reputation Building Checklist to improve your shop's search rankings and scores.

Simplify Processes to Gain Free Time

Even the most hardworking shop owners need a break. You should be able to spend time with friends and family and go on vacation without worrying about the shop falling apart. We’ll show you how to standardize your processes and remove inefficiencies so you can train a second-in-command to handle the shop while you’re away. For now, here’s ATI's free Productivity Robbers Checklist to help you work on your business instead of in it.

Create a Succession & Retirement Plan

If you’re like the average shop owner, you’re not saving enough to retire comfortably, and you probably don’t have a business exit plan. Whether you want to sell your shop or pass the torch, we’ll help you create a plan to put you on the path to achieving your goals. One way to get started is to use ATI's free Succession Chart to make sure you can cover all your shop vacancies.

Discover New Strategies at Our Shop Owner Events

Find out how the best shop owners work smarter not harder. We’ll cover key strategies that you can implement right away to start growing your shop to its greatest profit potential.

The average owner event attendee sees an immediate uptick of 3 to 8% profit after putting our tips in action back at the shop.

Advanced Solutions for Every Stage of Growth

Shop Assessments

Following our shop owner event, you can sign-up to have an ATI consultant come to your shop to assess your operations and provide a plan of action that aligns with the strategies you just learned.

Re-Engineering Program

Overhaul your shop operations for the better with ATI’s 30- and 48-month all-inclusive programs. You get in-depth training and resources, and unlimited coaching support.

20 Groups

Shop Owners from our program can join small groups that share ideas, support each other and celebrate growth milestones.

Alumni Program

Stay current after your ATI training program with ongoing support and coaching as needed with others who have done the same.

Personal Coaching to Help You Reach Your Goals

  • certified full-time coaches

  • combined years of coaching experience

  • annual coaching hours on the phone

What Our Members Say...

Juda Hill, Auto Repair Club Enterprises

“I signed with ATI in March 2020… Within a couple of weeks of making changes and adapting some new processes, I started to see a difference in sales and the shop was busy. I want to say that ATI is the best thing I have ever done for my shop and I’m happy to say that even during COVID-19 with ATI we have had the best year financially ever since we opened and nearly doubled our sales from 2019. Not only am I excited for the future of the shop but for my future as the owner, too.”

Judah Hill Auto Repair Club Enterprises
Bruce and Julie Steinberg, North Iowa Collision Repair

“ATI has been a priceless resource in the knowledge that they have of our industry. Their integrity & dedication to the collision industry is relentless. We have gained an enormous benefit reconstructing our foundation based on ATI’s classes, teleseminars, our coach, Lawrence, & all of the other owners that we have met at class.”

Bruce & Julie Steinberg North Iowa Collision Center
David Nix, David's Automotive Repair | Colony, TX

“I just got done with a 5 1/2 week vacation… This vacation and all the long vacations I take are a direct result of ATI. I’ve been with ATI for almost ten years and, yes, at first I said that won’t work in my shop or my area and it took about four years before it got through my thick head that they are here to help and they do care very much. So thank you to ATI for everything you have done for me and continue to do. It has been an interesting ride and it continues to get better every day.”

David Nix David’s Automotive Repair

We've Got Great Industry Connections

  • Auto Care Association Logo
  • Automotive Management Institute Logo
  • Society of Collision Repair Specialists Logo
  • Automotive Service Association Logo
  • Women's Industry Network Logo