Our Leadership Team

Behind every great company, there’s a team of dedicated employees.

Our leadership team and associates are the backbone of ATI and the reason our company has grown to be the coaching and consulting leader in the automotive industry.  Our team is not only experienced but also highly-engaged and involved in overseeing the delivery of quality of services to our members.

Meet Our Leadership

Chris "Chubby" Frederick, ATI CEO

Founder and Chief Executive Officer

Chris “Chubby” Frederick founded ATI in 1980, and under his leadership, it grew to the size it is today. In addition to advancing ATI, some of his noteworthy accomplishments include being listed among the Top 100 CEOs by Smart 100 magazine, receiving a Frost and Sullivan Customer Value Leadership Award, and receiving an AMi Recognition Award.  Chubby is highly regarded as a thought-leader in the automotive industry and is an avid speaker and writer. He currently writes a monthly column in Motor Age Magazine.

Richard Menneg, President of ATI

President

Richard has over 35 years of sales, marketing, and senior management experience. He spent the past twenty years in the automotive aftermarket in executive officer positions at Allen Test Products, Southern Automotive Test, Inc., R.O. Writer and Midas International – prior to ATI.  Richard strongly believes in client service that exceeds expectations delivered by a passionate, talented and dedicated organization. He ensures that this formula for success is lived out every day at ATI.

Ron Greenman, CFO of ATI

Chief Financial Officer

Ron joined ATI in November 2016 as the Company’s first full-time CFO. He brings nearly 30 years of accounting and finance experience gained in a myriad of positions throughout his career at both public and private companies. Ron received a bachelor’s degree in accounting from St. Bonaventure University and his CPA certification from the State of New York. For seven years prior to joining ATI, Ron managed his own CFO consulting services business providing CFO and controller level support to small and mid-sized companies experiencing high growth.

Chris Frederick Jr, SVP of ATI

Sr. Vice President

Chris was exposed to the auto industry early in life, through his father. He began working with ATI in 1999.  His strengths include sales, accounting, finance, management and leadership, and his efforts played an instrumental role in the creation and livelihood of ATI. Chris has held almost every position at ATI and currently oversees many of the sales channels. He started the mid-Atlantic sales division and now helps with speaker development and new business development.  Chris has a master’s in Business Administration from George Washington University.

Karen Dee, SVP of ATI

Sr. Vice President

Karen is a true ATI “lifer.” She joined the company in 1989 and helped it grow to where it is today. She began in outside sales, helping technicians get involved with ATI. As the company grew, so did Karen’s contributions – such as helping develop the first management training content. She currently wears multiple hats, including workshop coordination, SuperConference production and management, corporate travel, human resources and payroll.

Bryan Stasch, VP of Coaching for ATI

Vice President of Product and Content Development

Bryan Stasch began in the auto industry in 1984 as a technician before becoming general manager at a national franchise store, and the eventually sharing ownership of three successful auto repair shops. In 2000, he joined ATI as chief instructor and became deeply involved in developing and presenting all aspects of the ATI’s coaching and training programs. In 2006, he became head of ATI’s member fulfillment department, overseeing all ATI coaches and related administrative staff. In 2019, he took on the role of VP of Product and Content Development, an area of expertise that he excels in.

Mike Skibbie, VP of Client Fulfillment

Vice President of Client Fulfillment

Mike comes to ATI with over nineteen years of automotive and leadership experience gained, in part, while working at Dealer Product Services (now Affinitive) – a company that develops marketing initiatives for automotive manufacturers, dealers and dealer groups. As VP of Client Fulfillment, Mike is responsible for overseeing all department operations helping ATI build a stronger foundation for growth in coaching auto repair and collision shop owners to improve their businesses.

Joe Hemberger, VP of ATI

Vice President

Joe began working in the automotive industry in 1982. Before he could even drive a car, he started washing them at a VW, Audi and Porsche dealership. Since that time, he’s held many positions – from technician to service advisor, aftermarket as a store manager to district manager – and now Vice President at ATI. During Joe’s career at ATI, he has helped grow the national team, develop new sales techniques and acquire new markets. Joe’s passion is educating consumers, as well as helping shop owners, managers, and automotive technicians achieve their goals.

Garry Masters, VP of IT at ATI

Vice President of Information Technology

Garry joined ATI in 2011 after years of providing trusted technology consulting services to the company. His experience in I.T. and Communications came from a 25-year career in the industry including 17 with AT&T and many years working with the top computing and networking vendors. Garry’s background in designing, selling, implementing, and supporting major systems and networks, as well as running an independent technology consulting company, has served ATI well and helped the company move forward significantly in many of these areas to deliver improved service to our associates and client members.

What Our Members Say...

Jackie Shaw, Sudden Impact Collision & Repair

“My only regret is we didn’t attend sooner! We attended ATI’s workshop for collision repair shop owners and brought back information that was immediately helpful to our shop. ATI helped us understand our ‘numbers’ and learn to write better estimates to increase profits. We learned strategies to reduce cycle time, increase production, handle parts more efficiently, and implement best business practices.”

Jackie Shaw, Sudden Impact Collision & Repair
Erin and Ben Nielsen, Ben Nielsen's Skyline Automotive

“My husband, Ben, and I have been with ATI for over three years. Our business has grown tremendously and we are very happy with the support and education ATI has given us!”

Erin Nielsen, Ben Neilsen's Skyline Automotive
Jason Wood, Jay's Automotive

“Since joining ATI’s program a year ago, my shop has exploded. Sales have more than doubled but, more importantly, profits are unbelievable! This year, my family and I went on the first vacation we’ve taken since I opened my shop in 2008!”

Jason Wood, Jay's Automotive

We've got great industry connections

  • Women's Industry Network
  • Society of Collision Repair Specialists
  • Auto Care Association
  • Automotive Service Association
  • Automotive Management Institute