Our Leadership Team

Behind Every Great Company, There’s a Team of Dedicated Employees

Our leadership team and associates are the backbone of ATI and the reason our company has grown to be the coaching and consulting leader in the automotive industry. Our team is not only experienced but also highly-engaged and involved in overseeing the delivery of quality of services to our members.

Meet Our Leadership

Craig Montgomery, ATI President


Craig joined ATI in July 2023 to take over the role of President. He brings over 30 years of experience in sales, marketing, product management, and strategy. Craig spent the last 15 years as a Senior Executive focusing on the automotive, transportation, and manufacturing sectors with both privately held and publicly traded firms such as PowerFleet, Orbcomm, Nextel, Sprint, and Dell. Craig has an MBA from Vanderbilt University and a Bachelor of Science from San Diego State University.

Ron Greenman, CFO of ATI

Chief Operating Officer

Ron was named ATI’s COO in January 2021 after serving as the Company’s first full-time CFO since November 2016. He brings nearly 30 years of accounting, finance, and operations experience gained in many positions throughout his career at public and private companies. Immediately before joining ATI, Ron managed his own CFO consulting services business providing CFO and controller-level support to small and mid-sized companies experiencing high growth. Ron received a bachelor’s degree in accounting from St. Bonaventure University.

Karen Dee, SVP of ATI

Sr. Vice President

Karen is a true ATI “lifer.” She joined the company in 1989 and helped it grow to where it is today. She began in outside sales, helping technicians get involved with ATI. As the company grew, so did Karen’s contributions – such as helping develop the first management training content. She currently wears multiple hats, including workshop coordination, SuperConference production and management, corporate travel, human resources and payroll.

Chris Frederick Jr, SVP of ATI

Sr. Vice President

Chris was exposed to the auto industry early in life, through his father. He began working with ATI in 1999.  His strengths include sales, accounting, finance, management and leadership, and his efforts played an instrumental role in the creation and livelihood of ATI. Chris has held almost every position at ATI and currently oversees many of the sales channels. He started the mid-Atlantic sales division and now helps with speaker development and new business development.  Chris has a master’s in Business Administration from George Washington University.

Keith Manich, ATI Performance Coach

Vice President of Collision Services

Keith Manich has over 40 years in the collision repair industry, working as a technician, painter, and shop manager in small and large shops. He has traveled internationally as a vice president for one of the largest collision research companies in the U.S. as well as working as the technical director of an MSO group. He is a former I-CAR instructor of the year and has extensive financial and lean production knowledge.

Bryan Stasch, Vice President of Product and Content Development for ATI

Vice President of Product and Content Development

Bryan Stasch began in the auto industry in 1984 as a technician before becoming general manager at a national franchise store, and the eventually sharing ownership of three successful auto repair shops. In 2000, he joined ATI as chief instructor and became deeply involved in developing and presenting all aspects of the ATI’s coaching and training programs. In 2006, he became head of ATI’s member fulfillment department, overseeing all ATI coaches and related administrative staff. In 2019, he took on the role of VP of Product and Content Development, an area of expertise that he excels in.

Erin Adero

Director of Marketing & Virtual Sales

Erin Adero is a dynamic and results-driven professional, with over four decades of experience and a Master’s Degree from Johns Hopkins Carey School of Business.  Since joining ATI in 2018, she has successfully developed and executed strategic initiatives that have increased revenue, established ATI as the market leader, and increased brand visibility. Her strategic marketing skills and track record for building engaging and impactful, integrated marketing programs, have been instrumental in achieving exceptional results.

What Our Members Say...

Electric Laboratories | Fresno, CA

“Just finished their Marketing class…GREAT information. Always impressed with ATI’s classes—they’re always relevant and the material is always current and up-to-date. Facility and staff always top-notch. Look forward to attending another one again soon.”

Dennis Albrecht Electric Laboratories
Govednik Automotive | Racine, WI

“ATI has a great program. It is definitely a program that I recommend to other shops. This program can make it easier to manage your business and other things in your own life if you are willing to put in the work. ATI gives you the tools to fix your shop.”

Brian Govednik Govednik Automotive Inc.
Reincarnation INC The Subaru Guys | Albuquerque, NM

“ATI systematically helps you line up the problem areas so that you can address them one at a time. This can be a messy process but the guidance you receive along the way is key. They can show you the light at the end of the tunnel and help you get there. It’s nice to have someone in your corner every week holding you accountable to the commitments you have set for yourself. If you are tired of doing everything the hard way, I strongly suggest you give this a try.”

Jared Lange Reincarnation INC The Subaru Guys

Our Diamond Partners

  • Motor Supply Co logo
  • KUKUI Logo
  • Tekmetric Shop Management System Logo
  • Express by Facepay logo
  • NAPA Auto Care logo