If your strategy of differentiating your shop from the one across the street is to tell customers that you fix cars really, really well and better than the other guy, you’re setting the bar far
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Does asking for the sale make you feel like a jerk? This is exactly how “Kim” felt. Kim was a service manager in a shop located in the Midwest who prided herself on her ability
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Always stay in touch with your customers, urged Bryan Stasch, vice president of product and content development at the Automotive Training Institute during his presentation Master the Chaos — Art and Science of a Successful Service
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You probably interpreted this question as coming from an employee, but I will change the viewpoint to represent the business owner. This perspective is not uncommon when we consider the stress, anxiety, and final straws
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It’s the reality we don’t want to admit — there are no mechanics left. You’ve seen this in your own shop. In the past few years, the search to find good technicians has become harder
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Automotive Training Institute (ATI), a leading coaching and training company for auto shop owners, hosted its 19th annual SuperConference at the Omni La Costa Resort & Spa in Carlsbad, California. The conference reached a record-high
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A resolution is a firm decision to do something. For example, you’ve decided that you’re going to lose weight, that you’re going to work out, or that you’re going to read the rest of this
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The role of the service advisor is to the be face and voice of the company, said Bryan Stasch, vice president of product and content development at the Automotive Training Institute. They are wearing multiple
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Being an exceptional listener is one of the most powerful skills to master, and it’s necessary to create a successful and engaging business for everyone involved. Excellent listening skills allow a team to work together to deliver
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Our mission at ATI is to drive Profits and Dreams home for our members, their businesses, and their families. It’s all about driving sales and margins to maximize profitability, all while delivering an exceptional customer
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