As a business owner, are you consciously working toward breaking out of your own glass ceiling? How do you get to the next level mindset—a CEO mindset? In this episode, ATI’s Mike Bennett discusses a unique
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SuperConference 2021 attendees raised $60,000 for the Santa Monica-based, mikeroweworks Foundation—a charitable organization that helps to contribute millions of dollars in work ethic scholarships to qualified recipients pursuing a career in the skilled trades, including
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Hard work doesn’t pay off. I know shop owners who work around the clock but still have low car count. They arrive early, stay late, but have a low retention rate. They work hard to fill their
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Do you remember when you started your business with your wife or friend as your partner? The upside was blue skies and the horizon was never-ending. No one plans for partnerships to crumble or marriages
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Automotive Training Institute (ATI), a leading coaching and training company for repair and collision shop owners, hosted its 18th annual SuperConference at the Omni Amelia Island Resort in Florida. Over 500 shop owner members, their
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Many shop owners have SOPs (Standard Operating Procedures) to ensure consistency, quality, and more favorable outcomes. But how many of those same shops have security SOPs in place to protect their shop? For an owner
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Our mission at ATI is to drive Profits and Dreams home for our members, their businesses, and their families. It’s all about driving sales and margins to maximize profitability, all while delivering an exceptional customer
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Successful coaching is about inspiring associates to do more than they, at first, believe they can do. Finding out all you can about your associates and aligning with your associates, so they feel you are
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Automotive Training Institute (ATI), the leading coaching and consulting company serving automotive repair businesses, recently announced the launch of new apprenticeship training programs aimed at developing tech mentors and tech career seekers in general auto
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On a daily basis, I go over financial reports with auto repair shop owners and find a negative number at the bottom of their annual report. Sales are not where they need to be. They
more about Where’s the Money? Four Reasons Your Auto Repair Shop Isn’t Profitable