News

Engagement and Empowerment Take Center Stage at ATI’s SuperConference 2024

Engagement and Empowerment Take Center Stage at ATI’s SuperConference 2024

ATI, the premier coaching and training organization for automotive repair shop owners, recently concluded its highly anticipated annual SuperConference at the esteemed Gaylord Texan Resort in Grapevine, TX. The event witnessed an impressive turnout, with nearly 830 attendees comprising auto repair and collision shop owner members, industry-leading partners, and associates. The conference commenced with opening…

ATI’s 2023 Top Shop Winners

ATI’s 2023 Top Shop Winners

Pictured: Shop of the Year Winner, Silver Lake Auto & Tire – New Berlin Owner(s): Daniel & Darren Garlock ATI is a leading force in the automotive aftermarket dedicated to the advancement and success of independent auto repair and collision shops. It’s all about driving sales and margins to maximize profitability, all while delivering an…

DrivenAdvantage Gives Rebate Payouts to ATI Members

DrivenAdvantage Gives Rebate Payouts to ATI Members

ATI is proud to announce that over $2,200 was paid out to ATI members who participated in last year’s Q4 DrivenAdvantage 5% Rebate Program! That’s right – over $2,200 returned to our members simply for buying the items they regularly need at already low prices through DrivenAdvantage.com. Congratulations to participating members: Will Jones Peter Ferdinand &…

ATI Joins 2024 Ratchet+Wrench Management Conference as a Presenting Sponsor

ATI Joins 2024 Ratchet+Wrench Management Conference as a Presenting Sponsor

Ratchet+Wrench announced Automotive Training Institute as a presenting sponsor at the 2024 Ratchet+Wrench Management Conference. The Automotive Training Institute offers industry-leading coaching services for automotive shops. The Ratchet+Wrench Management Conference is an owner-focused event that brings top service repair operators together to learn about growing business and serving customers. Every conference features dozens of peer-led education sessions…

ATI Members Gilda Dyckman and Vicki Wingard Win YETI Coolers

ATI Members Gilda Dyckman and Vicki Wingard Win YETI Coolers

We have multiple winners! Congratulations to Gilda Dyckman, ATI Member and owner of Cars Automotive & Muffler, and Vicki Wingard, ATI Member and owner of Bill’s Collision Service for winning YETI coolers! The shop owners participated in ATI’s DrivenAdvantage Survey Contest. Want a chance at being the next lucky winner? Your time is coming! Details…

The Power of Simplification: How Less Can Be More in Business and Life

The Power of Simplification: How Less Can Be More in Business and Life

Do you often find yourself overwhelmed with the constant need to do more, add more and complicate things in the hopes of achieving success? In today’s fast-paced world of business, when faced with challenges, the immediate response tends to involve adding more: more features, more meetings, more strategies, more policies, and more processes. It seems like…

A Step-by-Step Guide to Conducting Annual Reviews

A Step-by-Step Guide to Conducting Annual Reviews

Why are annual reviews necessary? In the fast-paced world of automotive service, precision and efficiency are paramount. Service writers and technicians are pivotal in ensuring prompt and effective repairs on our customers’ vehicles. Annual reviews are not just a routine; they are a critical practice to maintain and improve the quality of service. Let’s dive…

A Leader’s Guide to Turning Underperformance Around

A Leader’s Guide to Turning Underperformance Around

Are you a leader or business owner who often grapples with the frustration of missed opportunities and untapped employee potential? You’re not alone. In today’s fast-paced and ever-evolving business world, effectively coaching underperforming or inexperienced employees isn’t just a leadership task; it’s a key driver of organizational success. When done right, this process goes beyond mere…

Why You’re Not Making Money on Labor

Why You’re Not Making Money on Labor

Many shop owners struggle to make money on labor sales — this should not be the case! Your expertise in solving automotive problems is why your customers come to you. Unlike parts, labor margin (what you make on the labor you sell) can swing based on several factors. You may feel like your technicians are…