Last month, we took a look at how to accurately calculate what you should be charging. This month, we’re going to examine how to successfully sell the value of what you’re charging. We must have a
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Are you looking to raise the bar? One morning I came across a video from John Taffer, the host of “The Bar Rescue” reality show. I was surprised to hear that he’d been working with
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If you’re like most shop owners, one of your biggest challenges is finding and keeping great employees. You know that without high-quality techs and service advisors you can’t build a successful shop. And, if you’re
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Meet “Ron.” Ron had just graduated from college as a star athlete, with a short-term goal of becoming the sporting goods manager with Montgomery Wards, a major retailer at the time. (FYI to the millennials
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Automotive Training Institute has enhanced its Client Fulfillment Department to better serve its growing member base by bringing on Mike Skibbie as VP of Client Fulfillment. As VP of Client Fulfillment, Mike Skibbie will be
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Have you ever been all in, on-board and drinking the Kool-Aid, based on an idea you heard, but failed to achieve implementation at your shop? Based on 26 years in the business and thousands of coaching
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What’s the secret to attracting millennial customers? As I reflect on this question, I am reminded of my local dry cleaner. They are the most expensive cleaners in my town and I drive past several
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The Automotive Management Institute (AMi) has added three new members to its board of trustees. Michael Brewster of Gil’s Garage in Burnt Hills, N.Y; Jim Silverman of the Automotive Training Institute in Linthicum, Md.; and Mary Steele of ASA Florida
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The Automotive Training Institute (ATI) announces its annual SuperConference 2020 charity—The mikeroweworks Foundation SuperConference is known within the automotive industry for providing a luxurious setting where auto shop owners can learn new strategies, network and
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In 2004, Sony released the hit movie 50 First Dates starring Adam Sandler and Drew Barrymore. Sandler’s character “Henry” meets Barrymore’s character “Lucy” in a restaurant while having breakfast and is instantly drawn to her.
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