Automotive Training Institute (ATI), the leading consulting company serving automotive repair businesses, has recently announced that its entire staff of thirty-one coaches is now certified by the Center for Executive Coaching (CEC). The training is …
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What is a great service advisor worth? Before we can put a value on this we need to define what a good or great service advisor is. Why? Because I promise you, there are far …
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Chances are, your current insurance policy isn’t properly covering your major exposures leaving you vulnerable to potential claims to pay out of pocket. Why? Because sufficient business insurance for the unique risks of Auto Service …
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Since I have been involved in many quality systems over the years, organizing a business so that you can drive the maximum production potential has always been a top interest of mine. About 15 years …
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Be willing to do whatever it takes to accomplish the job — plus a little bit more. Whether it’s starting early, staying late, or doing something that’s not in your job description, it’s the extra …
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According to Pew Research Center, baby boomers are retiring at a rate of 10,000 a day and have been since January 1, 2011. This trend will continue until December 31, 2030. In my 30-plus years …
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Automotive Training Institute (ATI), a leading automotive business coaching and training company, raised over $70,000 for Kids Beating Cancer (KBC) from attendees at its annual SuperConference. This year’s conference was hosted near KBC’s facility in Orlando, FL …
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November marketing Idea! Offer to change your customers’ clocks. Here is a sample email blast you can send: Dear [Customer Name], It is that time of year again and in a few days we will …
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Failure is not fatal, but failure to change might be. John Wooden What’s the future of the automotive service industry? As I ponder this common question, I’m reminded of the tale of two CEOs from another industry. Allow …
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Here’s a marketing idea that’s also good for the community: a promo for veterans and active duty. Email blast, Tweet, Facebook, Google +, etc. You could limit the promotion to one day only or for …
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