News

60 Percent Gross Profit—Fact or Fiction?

60 Percent Gross Profit—Fact or Fiction?

If I have heard it once, I have heard it a thousand times: “Dollars pay the bills, not profit margins!” Well, I agree with you, but you can’t effectively manage your shop by dollars alone. Percentages, or Key Performance Indicators (KPIs) as we call them, give you the ability to measure and manage your business,…

ATI’s SuperConference 2019 Charity Selection: Soldiers’ Angels

ATI’s SuperConference 2019 Charity Selection: Soldiers’ Angels

Each year at ATI’s SuperConference, we select a charity local to the community we visit and raise awareness and money for their organization. If you’ve already attended a SuperConference, you’ve seen first-hand the incredible impact we have made. We’re excited to introduce you to our SuperConference 2019 Charity: Soldiers’ Angels.   Soldiers’ Angels provides aid and comfort…

ATI Announces New Preferred Provider, PSA Insurance & Financial Services

ATI Announces New Preferred Provider, PSA Insurance & Financial Services

On January 1st, 2019, the Automotive Training Institute (ATI) officially announced PSA Insurance & Financial Services as the newest preferred provider offering value-added services to its members. PSA is a top 100 insurance brokerage and risk management firm, providing commercial insurance, employee benefits, HR consulting and personal insurance solutions. The partnership comes at a time when many shop…

Examine These 3 Areas of Your Life to Ensure They’re Not Holding You Back

Examine These 3 Areas of Your Life to Ensure They’re Not Holding You Back

We are always aspiring to get or have what the other person has, whether that’s material things like a bigger home or newer car, or maybe it’s a better relationship with our spouse or significant other. Sometimes we hire a trainer/coach to help us. Most of the time we don’t reach the outcome we desire….

The ATI Way | Fundamental #8: Take Responsibility

The ATI Way | Fundamental #8: Take Responsibility

Identify what you don’t know and find a way to learn it. Ask for what you need and take full responsibility for your success. There’s no room for victims in a high-performance organization.  Take responsibility! Seems pretty simple right? When you take responsibility, this gives you ownership and allows you to choose how to respond….

ATI Announces New Preferred Supplier, EasyPay Finance

ATI Announces New Preferred Supplier, EasyPay Finance

Automotive Training Institute (ATI), a leading automotive business coaching and training company for shop owners, announced that EasyPay Finance, a company that provides finance options for retailers and auto repair shop customers, will join its list of preferred national suppliers. The list which includes resources for marketing, printing, healthcare, and now lending, is shared with shop…

Are Your Misguided Beliefs Causing Misguided Results?

Are Your Misguided Beliefs Causing Misguided Results?

Have you ever thought about the possibility that many things you do every day are because of a misguided or unexamined belief? I heard longtime ATI Coach and 20 Group Facilitator, Rick Johnson, tell a story how this can happen to the best of us. Let me repeat a story that has been told many…

I See Dead People — I Mean I See Service Advisors

I See Dead People — I Mean I See Service Advisors

Do you remember the movie “The Sixth Sense”? In that movie, there is one of the most famous lines from a movie of all time as far as I am concerned. It is this: “I see dead people.” Remember that line? The little boy is in bed and says something like this to his father…

Don’t Forget to Take Inventory

Don’t Forget to Take Inventory

As 2018 comes to a close, I encourage you to take inventory. You are probably thinking about your parts inventory. Yes, it is very important to count all your parts and fluids and nuts and bolts for accounting and tax purposes. It is also important to take inventory of all your equipment. It should be…

The ATI Way | Fundamental #7: Continuously Improve Everything You Do

The ATI Way | Fundamental #7: Continuously Improve Everything You Do

Constantly evaluate and reevaluate every aspect of your job. Don’t be satisfied with the status quo. To improve and consistently develop, think about things throughout the day that you can do out of routine. Stop making excuses – instead, face your tasks head on. Don’t be afraid to ask for help if there is something…