Auto Shop Coaching Blog

Elephants Don’t Bite

When was the last time you heard of someone getting bitten by an elephant? As I reflect on this question, I am reminded of my former clients Mike and Larry who owned two different shops in 2010. At
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Moving From Good to Great!

In a book by James C. Collins called Good to Great, Collins discusses the concept of The Stockdale Paradox, which is based on the experience of James Stockdale, a high-ranking naval officer who was held captive as
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