Auto Shop Coaching Blog

Sales / Marketing

Recognize outstanding effort by employees

How to Grab Your Customer’s Attention

Recognize outstanding effort by employees

My wife and I were having breakfast at a local chain restaurant. “William,” the waiter, was friendly, the service was timely, and the food was tasty. Towards the end of our visit, William handed me
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Appearance counts

How to Avoid a Terrible Shop Visit

Appearance counts

As a district manager, I hated when my regional manager would visit without notice. One day, I received a call from “Rick,” my regional manager. He said he was in town and wanted to visit
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Pay with credit card at the holidays

5 Tips for a More Profitable Holiday Season

Pay with credit card at the holidays

For most auto repair shop owners, the holiday season is challenging. Car count dwindles as customers prioritize shopping and feasting over maintenance and repair services. Travelers tend to be impatient and our service advisor becomes
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Price shopper getting estimates

The Solution to Your Price Shopper Problem

Price shopper getting estimates

I have a confession to make. I’m NOT handy around the house. If you Googled the phrase, “Do It Yourself,” you would NOT find my picture anywhere on the internet! Fortunately, I have a handyman named
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Make your customer happy

The Secret to Charging More for Your Service

Make your customer happy

Mickey Mouse threw me a curveball! It happened last week while visiting Disney’s “Magic Kingdom” theme park. On a normal day, the park closes at 10pm. However, on this fateful day, they closed at 6pm. When
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Fill your bays with these strategies

Fill Empty Bays Without Busting the Budget

Fill your bays with these strategies

Empty bays are not what an automotive repair shop owner wants to see. To keep great automotive technicians, your shop needs to stay busy and profitable. Here are 5 strategies you can put in place
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Great shop owners create focus groups.

The Hidden Secret to Growing Your Car Count

Great shop owners create focus groups.

Hard work doesn’t pay off. I know Shop Owners who work around the clock but still have low car count. They arrive early, stay late, but have a low retention rate. They work hard to fill their
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