Compared to labor, selling parts in the automotive industry is straightforward because it’s logical. During repairs, we often find a vehicle that needs a part replaced, we order the part from one of our vendors,
more about Don’t Misplace Those Labor Hours, They’re Worth a Lot!
On August 9th, 2022, President Joe Biden signed the CHIPS Act which will provide subsidies to companies that make semiconductor chips in order to meet the demand for these chips and bring more manufacturing of
more about How the New CHIPS Act Could Impact Your Auto Repair Shop
“Paying extra to fly first-class is a waste of money!” This is what I said back in 2008 as I boarded my flight headed to St. Louis. My seat was in row 4, and the
more about How to Create a First-Class Customer Experience
The demands of the automotive repair industry have been difficult for as long as I can remember. Put profitability, marketing, and customer experience aside, and you’re left with the core of our business — automotive
more about Adapting to the Times Around Us
You’ve hired this person to help at your auto repair shop’s front counter — now what? Whether you just hired your first service advisor or are replacing a service manager who was with you for
more about 5 Steps To Know if Service Advisor Training Is Worth the Investment
Are you keeping up with the times? Shop owners have seen a slew of hardships in the last twelve to eighteen months related to rising costs. All the stories we hear of rising housing costs,
more about Why Today’s Price Isn’t Yesterday’s Price
Your competition doesn’t want you to read this post. Keep reading, and you’ll understand why. I recently called three automotive repair shops at random and asked, “I’m new to the area and looking for a
more about Your Competition Doesn’t Want You to Read This Post
“Look, ma! I’m interneting!” Plenty of marketing companies can help improve your shop’s online presence. We all know why they would solicit us, but why would we reach out to them? Maybe you feel you’re
more about How to Quickly Improve Your Shop’s Online Presence
Does asking for the sale make you feel like a jerk? This is exactly how “Kim” felt. Kim was a service manager in a shop located in the Midwest who prided herself on her ability
more about How To Ask for the Sale Without Feeling Like a Jerk
Every business strives to fully satisfy its customers due to understanding the number one rule of marketing: loyal customers are the ones who keep our doors open. For loyal customers, there’s no longer an acquisition
more about Wow Your Auto Shop Customers