Giving discounts properly in your auto shop is important for attracting and retaining customers, building a positive reputation, and managing finances. In each auto industry shop management software system, there’s a procedure to reduce customer … moreabout Is Your Shop Discounting Properly?
A few months ago, I wrote a blog concerning marketing that would help make an impact on keeping customer visit count consistent regardless of weather, holidays, or any other type of pattern. However, since some … moreabout 5 Ways to Get Consistent Car Count in Your Shop
It’s the start of a new year which naturally makes us reflect back on how the previous year went. As easy, difficult, surprisingly sane, or crazy as we may think 2022 went, let’s see what … moreabout Setting Goals and Budgets for 2023
Charlene Parlett, AMAM, CEC, PFP, ATI Executive Coach
If you follow investment news, the automotive sales industry is struggling. Early in the pandemic, the issue was supply — too few new cars were available for the number of people wanting them. The supply … moreabout High Prices Are a Win for the Auto Repair Industry
Let’s not blame “that time of the year” for not marketing properly and having no traffic in your shop. These days there are more than just a few automotive repair facilities claiming the slow-down in … moreabout 5 Ways to Avoid the “Slump” Season in Business
Digital vehicle inspections (DVIs) are central to providing a 21st-century experience to your customers. Just as streaming revolutionized the entertainment industry, digital communication has drastically transformed all consumer service industries. Within auto repair, DVIs enable … moreabout The Top Five Reasons to Use Digital Vehicle Inspections
With an ever-changing customer experience in the retail market that was thrown into a storm during Covid, we’ve learned what we need to do to change and how to put it together. There were many … moreabout How Do Our Customers Know We Care?
Compared to labor, selling parts in the automotive industry is straightforward because it’s logical. During repairs, we often find a vehicle that needs a part replaced, we order the part from one of our vendors, … moreabout Don’t Misplace Those Labor Hours, They’re Worth a Lot!
Charlene Parlett, AMAM, CEC, PFP, ATI Executive Coach
On August 9th, 2022, President Joe Biden signed the CHIPS Act which will provide subsidies to companies that make semiconductor chips in order to meet the demand for these chips and bring more manufacturing of … moreabout How the New CHIPS Act Could Impact Your Auto Repair Shop
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