Auto Shop Coaching Blog

Sales / Marketing

How to Grab Your Customer’s Attention

My wife and I were having breakfast at a local chain restaurant. “William,” the waiter, was friendly, the service was timely, and the food was tasty. Towards the end of our visit, William handed me

How to Avoid a Terrible Shop Visit

As a district manager, I hated when my regional manager would visit without notice. One day, I received a call from “Rick,” my regional manager. He said he was in town and wanted to visit

5 Tips for a More Profitable Holiday Season

For most auto repair shop owners, the holiday season is challenging. Car count dwindles as customers prioritize shopping and feasting over maintenance and repair services. Travelers tend to be impatient and our service advisor becomes

The Solution to Your Price Shopper Problem

I have a confession to make. I’m NOT handy around the house. If you Googled the phrase, “Do It Yourself,” you would NOT find my picture anywhere on the internet! Fortunately, I have a handyman named

The Secret to Charging More for Your Service

Mickey Mouse threw me a curveball! It happened last week while visiting Disney’s “Magic Kingdom” theme park. On a normal day, the park closes at 10pm. However, on this fateful day, they closed at 6pm. When

Fill Empty Bays Without Busting the Budget

Empty bays are not what an automotive repair shop owner wants to see. To keep great automotive technicians, your shop needs to stay busy and profitable. Here are 5 strategies you can put in place