“I can get it cheaper from the parts store. You guys are too expensive, cancel everything!” Has anyone ever said this to you? This is what Laura, a first-time customer said to “Chris,” the service
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My wife and I were having breakfast at a local chain restaurant. “William,” the waiter, was friendly, the service was timely, and the food was tasty. Towards the end of our visit, William handed me
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As a district manager, I hated when my regional manager would visit without notice. One day, I received a call from “Rick,” my regional manager. He said he was in town and wanted to visit
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For most auto repair shop owners, the holiday season is challenging. Car count dwindles as customers prioritize shopping and feasting over maintenance and repair services. Travelers tend to be impatient and our service advisor becomes
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What’s the secret to attracting millennial customers? As I reflect on this question, I am reminded of my local dry cleaner. They are the most expensive cleaners in my town and I drive past several
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I have a confession to make. I’m NOT handy around the house. If you Googled the phrase, “Do It Yourself,” you would NOT find my picture anywhere on the internet! Fortunately, I have a handyman named
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Mickey Mouse threw me a curveball! It happened last week while visiting Disney’s “Magic Kingdom” theme park. On a normal day, the park closes at 10pm. However, on this fateful day, they closed at 6pm. When
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Empty bays are not what an automotive repair shop owner wants to see. To keep great automotive technicians, your shop needs to stay busy and profitable. Here are 5 strategies you can put in place
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Hard work doesn’t pay off. I know Shop Owners who work around the clock but still have low car count. They arrive early, stay late, but have a low retention rate. They work hard to fill their
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As an automotive repair shop owner, you know how important it is to keep your technicians busy. Having insufficient cars coming in the door can break the bank quickly. Often, marketing is the weak point
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