“I can’t raise my labor rate to that!” This is a common phrase ATI’s coaches hear from members after calculating where the labor rate needs to be relative to labor costs. The disconnect is that …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
Sales / Marketing
Close The Back Door NOW
The auto repair and maintenance industry had a tremendous year in 2022. We saw increases over pre-covid levels. Most of the shops I talk to had record-breaking sales in the first half of the year, …
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3 Things You Must Do To Keep Steady Car Count Year-Round
In November I wrote a post on how to avoid the slow slump season during the winter months. Now, we’re at the time of year when car count starts to ramp up regardless of what geographical area …
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Is Your Shop Discounting Properly?
Giving discounts properly in your auto shop is essential for attracting and retaining customers, building a positive reputation, and managing finances. Every shop management software system has a procedure to reduce customer repair order totals …
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5 Ways to Get Consistent Car Count in Your Shop
A few months ago, I wrote a blog concerning marketing that would help make an impact on keeping customer visit count consistent regardless of weather, holidays, or any other type of pattern. However, since some …
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Setting Goals and Budgets for 2023
It’s the start of a new year which naturally makes us reflect back on how the previous year went. As easy, difficult, surprisingly sane, or crazy as we may think 2022 went, let’s see what …
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High Prices Are a Win for the Auto Repair Industry
If you follow investment news, the automotive sales industry is struggling. Early in the pandemic, the issue was supply — too few new cars were available for the number of people wanting them. The supply …
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5 Ways to Avoid the “Slump” Season in Business
Let’s not blame “that time of the year” for not marketing properly and having no traffic in your shop. These days there are more than just a few automotive repair facilities claiming the slow-down in …
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The Top Five Reasons to Use Digital Vehicle Inspections
Digital vehicle inspections (DVIs) are central to providing a 21st-century experience to your customers. Just as streaming revolutionized the entertainment industry, digital communication has drastically transformed all consumer service industries. Within auto repair, DVIs enable …
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How Do Our Customers Know We Care?
With an ever-changing customer experience in the retail market that was thrown into a storm during Covid, we’ve learned what we need to do to change and how to put it together. There were many …
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