“I can’t raise my labor rate to that!” This is a common phrase ATI’s coaches hear from members after calculating where the labor rate needs to be relative to labor costs. The disconnect is that … moreabout How to Qualify Your Labor Rates
Charlene Parlett, AMAM, CEC, PFP, ATI Executive Coach
The auto repair and maintenance industry had a tremendous year in 2022. We saw increases over pre-covid levels. Most of the shops I talk to had record-breaking sales in the first half of the year, … moreabout Close The Back Door NOW
Giving discounts properly in your auto shop is essential for attracting and retaining customers, building a positive reputation, and managing finances. Every shop management software system has a procedure to reduce customer repair order totals … moreabout Is Your Shop Discounting Properly?
It’s the start of a new year which naturally makes us reflect back on how the previous year went. As easy, difficult, surprisingly sane, or crazy as we may think 2022 went, let’s see what … moreabout Setting Goals and Budgets for 2023
Digital vehicle inspections (DVIs) are central to providing a 21st-century experience to your customers. Just as streaming revolutionized the entertainment industry, digital communication has drastically transformed all consumer service industries. Within auto repair, DVIs enable … moreabout The Top Five Reasons to Use Digital Vehicle Inspections
With an ever-changing customer experience in the retail market that was thrown into a storm during Covid, we’ve learned what we need to do to change and how to put it together. There were many … moreabout How Do Our Customers Know We Care?
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