Auto Shop Coaching Blog

Sales / Marketing

Fill your bays with these strategies

Fill Empty Bays Without Busting the Budget

Fill your bays with these strategies

Empty bays are not what an automotive repair shop owner wants to see. To keep great automotive technicians, your shop needs to stay busy and profitable. Here are 5 strategies you can put in place
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Great shop owners create focus groups.

The Hidden Secret to Growing Your Car Count

Great shop owners create focus groups.

Hard work doesn’t pay off. I know Shop Owners who work around the clock but still have low car count. They arrive early, stay late, but have a low retention rate. They work hard to fill their
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Follow-up will give you an unfair advantage in your area!

How to Gain an Unfair Advantage in Your Area

Follow-up will give you an unfair advantage in your area!

How do they do it? I asked this question several years ago, as a new member of my local Toastmasters International club. The meetings were held every Tuesday, and the room was always packed with
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3 Steps to Build a Leading Brand

Three Steps to Build a Leading Brand

3 Steps to Build a Leading Brand

It’s late in the evening and you’re out of town, driving without your GPS device. You don’t know where you are, you don’t know where you’re going, but you do know that you’re hungry! Up
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Listen generously

The Difference Between Losing and Being Beaten

Listen generously

In his book Essentialism, The Disciplined Pursuit of Less, Greg McKeon tells the story of Larry Gelwix, one of the most successful high school rugby coaches in history. In thirty-five years, his Highland High School
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Improve your WOW count

How to Increase the WOW Count at Your Shop

Improve your WOW count

Imagine that you’re a customer getting your car serviced at your shop. What are the first words that come to mind when you pull up to the curb? What’s the first impression you get as
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Make deposits in the trust account.

The Fastest Way to Build Trust With Your Customers

Make deposits in the trust account.

“That’s outrageous! It’s just too much!” Said “Gary,”  the owner of a 2007 Toyota Camry in need of a power steering pump and fluid exchange. I overheard this conversation as I was listening to the recording
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