Are you going to be sobbing over your Thanksgiving turkey as you think about December? Many auto repair shop owners tell me that the holiday season, while busy for many retailers, is their slowest time
more about Top 5 Tips to Avoid the Holiday Car Count Blues
There’s a familiar story that is told of a new insurance agent named “Jack” who was struggling to make sales. He would contact ten leads and come away with ten rejections. He believed that business
more about How to Close More Sales at Your Shop
The most common complaint I hear from auto repair shop owners is “I need more cars to hit my sales goal” – and most of the time that is not the problem. They have plenty
more about How To Reach Your Repair Order Goal By Winning Over Customers
Imagine dining out at Ruth Chris Steakhouse. Your waiter comes out and takes the order for your family of four without writing anything down. It takes forty-five minutes for the food to arrive, and when
more about Is Your Shop Too Expensive?
A few weeks ago I was working with my service advisor on overcoming price objections and dealing with price shoppers. One of the points I was making is that with most callers asking for a
more about It’s Not About the Price—It’s About the Money
So, there I was, managing a 3.5 million dollar shop in Largo, Maryland. For three months, I had a pressing need to hire another technician. While my colleagues and competitors complained about car count, I
more about How To Bounce Back From Your Setback
“I’m thinking that one session of repair order audits will instantly solve my Average Repair Order problem!” “I’ve been in business for thirty years, but I’m certain that my upcoming thirty-minute coach call will forever
more about My Biggest Frustration With Goal Achievement
So, there I was. I had just arrived in Florida for a weekend getaway and checked into my hotel. The bad news was that it was getting late, and I was getting hungry. The good
more about How to Charge an Upscale Price Without Upsetting Your Patrons
How often do you look up your shop online? As a former shop owner, I rarely took the time to review how my shop appeared on the internet. When I first opened my doors, the
more about The Digital Effect: How the Internet Is Impacting Your Shop
I was recently thinking about what makes a baseball player great. I remembered sportscasters talking about the difference between a player with a .250 batting average compared to one batting .300. The typical major leaguer
more about The Extra Inch