Your competition doesn’t want you to read this post. Keep reading, and you’ll understand why. I recently called three automotive repair shops at random and asked, “I’m new to the area and looking for a
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“Look, ma! I’m interneting!” Plenty of marketing companies can help improve your shop’s online presence. We all know why they would solicit us, but why would we reach out to them? Maybe you feel you’re
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Does asking for the sale make you feel like a jerk? This is exactly how “Kim” felt. Kim was a service manager in a shop located in the Midwest who prided herself on her ability
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Every business strives to fully satisfy its customers due to understanding the number one rule of marketing: loyal customers are the ones who keep our doors open. For loyal customers, there’s no longer an acquisition
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Since the beginning of time, there have been salespeople. That’s right, whether exchanging stones of different sizes, trading pelts for goods, or using currency like we do today, there were and always will be salespeople.
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The minute details of a perfectly executed process are what fall between the cracks. There are always internal and external barriers that get in the way of performing a process consistently. The goal is for
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It’s the most wonderful time of the year — or is it? As an auto repair shop owner, you may be looking at your holiday planning with trepidation. Either you’re busier than ever and trying
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John and Sue are busier than ever! Their parking lot is packed; their techs have one car after the other in their bays. The phone is ringing off the hook—being an auto repair shop owner
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If your reaction to this question is, “Of course, I’m striving to be the best,” let’s do a quick reality check to see if this is true. As a result of Covid-19 last year, a
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There once was a restaurant that had a good reputation but wanted to stand out from the crowd. So one day, the owner brought in a jar of homemade pickles. These pickles were amazing! The
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