Compared to labor, selling parts in the automotive industry is straightforward because it’s logical. During repairs, we often find a vehicle that needs a part replaced, we order the part from one of our vendors, …
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On August 9th, 2022, President Joe Biden signed the CHIPS Act which will provide subsidies to companies that make semiconductor chips in order to meet the demand for these chips and bring more manufacturing of …
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“Paying extra to fly first-class is a waste of money!” This is what I said back in 2008 as I boarded my flight headed to St. Louis. My seat was in row 4, and the …
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The demands of the automotive repair industry have been difficult for as long as I can remember. Put profitability, marketing, and customer experience aside, and you’re left with the core of our business — automotive …
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You’ve hired this person to help at your auto repair shop’s front counter — now what? Whether you just hired your first service advisor or are replacing a service manager who was with you for …
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Are you keeping up with the times? Shop owners have seen a slew of hardships in the last twelve to eighteen months related to rising costs. All the stories we hear of rising housing costs, …
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Your competition doesn’t want you to read this post. Keep reading, and you’ll understand why. I recently called three automotive repair shops at random and asked, “I’m new to the area and looking for a …
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“Look, ma! I’m interneting!” Plenty of marketing companies can help improve your shop’s online presence. We all know why they would solicit us, but why would we reach out to them? Maybe you feel you’re …
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Does asking for the sale make you feel like a jerk? This is exactly how “Kim” felt. Kim was a service manager in a shop located in the Midwest who prided herself on her ability …
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Every business strives to fully satisfy its customers due to understanding the number one rule of marketing: loyal customers are the ones who keep our doors open. For loyal customers, there’s no longer an acquisition …
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