Auto Shop Coaching Blog

Sales / Marketing

How to Gain an Unfair Advantage in Your Area

How do they do it? I asked this question several years ago, as a new member of my local Toastmasters International club. The meetings were held every Tuesday, and the room was always packed with
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Three Steps to Build a Leading Brand

It’s late in the evening and you’re out of town, driving without your GPS device. You don’t know where you are, you don’t know where you’re going, but you do know that you’re hungry! Up
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The Difference Between Losing and Being Beaten

In his book Essentialism, The Disciplined Pursuit of Less, Greg McKeon tells the story of Larry Gelwix, one of the most successful high school rugby coaches in history. In thirty-five years, his Highland High School
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How to Increase the WOW Count at Your Shop

Imagine that you’re a customer getting your car serviced at your shop. What are the first words that come to mind when you pull up to the curb? What’s the first impression you get as
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The Fastest Way to Build Trust With Your Customers

“That’s outrageous! It’s just too much!” Said “Gary,”  the owner of a 2007 Toyota Camry in need of a power steering pump and fluid exchange. I overheard this conversation as I was listening to the recording
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How to Lose Your Good Customers Over Price

I’m losing business because of the pricing matrix!” This statement was made by a shop owner named Rich, during our weekly coaching call. Both his car count and average repair order (ARO) were down from the previous
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The Key to Attracting Your Ideal Customer

Several weeks ago I took my car to a local tire retailer to resolve a slow leak. As soon as I arrived at the service counter, it became obvious that “Jeff,” the service writer, didn’t want
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