Auto Shop Coaching Blog

Sales / Marketing

The Key to Attracting Your Ideal Customer

Several weeks ago I took my car to a local tire retailer to resolve a slow leak. As soon as I arrived at the service counter, it became obvious that “Jeff,” the service writer, didn’t want
morearrow-multicolor

My Biggest Frustration With Selling Service

Imagine that “Cliff,” your customer, has dropped off a brown 2007 Toyota Scion with over 115,000 miles. The paint is peeling, the front bumper is missing, and the rear windshield is cracking. If you typed
morearrow-multicolor

How To Become An Unstoppable Shop Owner This Year

Have you ever attended a training class looking for “the silver bullet?”  I thought about this as I recently watched a documentary on legendary football coach Vince Lombardi.  Lombardi is considered to be the greatest coach of his
morearrow-multicolor

How To Profit From Your Biggest Problem

The San Antonio Spurs are one of the most successful franchises in professional basketball.  They’ve won five NBA Championships and have the highest regular season winning percentage in league history. With all their success, the Spurs still
morearrow-multicolor

How to Master The Art of Persuasion

What’s possible if you become a master of persuasion?  As I ponder this question, I’m reminded of something that happened back when I was a shop manager in need of a new car. The shop was
morearrow-multicolor

The Best Kept Secret To Increasing Your Car Count

Are you frustrated by the decrease in car count that came with your increase in Google AdWords? Does it feel like you’re flushing money down the drain with each marketing campaign? In his book titled, Sticky
morearrow-multicolor

How to Prevent a Blowout in Your Bank Account

“This tire is defective! I want to talk to the manager!” This is what I overheard at the service counter while conducting a shop visit back when I was a district manager for a national automotive
morearrow-multicolor

How to Become an Irrelevant Shop

Now that I have your attention, imagine that you’ve just landed in an unfamiliar town where you don’t know anyone, and you lack access to a rental car. To make matters worse, your hotel doesn’t
morearrow-multicolor