Automotive Training Institute’s (ATI) SuperConference 2019 attendees raised over $51,000 and collected over 2,500 pairs of socks for San Antonio-based, Soldiers’ Angels a charitable organization that provides aid to over 360,000 service members, wounded heroes, …
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News
New ATI Collision Facebook Group
ATI is happy to announce that we’ve added a new Facebook group page for our collision members! Now collision members have a designed area to discuss and share topics that are relevant to the unique …
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How to Master the Art of Persuasion
What’s possible if you become a master of persuasion? As I ponder this question, I’m reminded of something that happened back when I was a shop manager in need of a new car. The shop was …
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New Member Benefits Announced at SuperConference 2019
If you didn’t have the chance to attend SuperConference 2019 this year, you missed our best one ever along with some important announcements I made during my opening keynote speech regarding new member benefits for …
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ATI’s SuperConference 2019 Upholds 16-Year Tradition of Training, Fundraising, and Celebrating
ATI’s 16th annual SuperConference took place on March 20-23 in San Antonio, Texas at the JW Marriott San Antonio Hill Country Resort. Over 600 shop owner members, their employees and family, and event sponsors converged …
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ATI Partners with ABRN and AMi to Provide New Collision Shop Management Webinar Series
The Automotive Training Institute, Auto Body Repair Network (ABRN), and Automotive Management Institute (AMi) announced that they are collaborating to provide a webinar series geared toward improving the success of collision shop owners. The series …
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The Role of the Manager in Employee Engagement
If you have ever lost a good employee and wondered what you could have done to prevent it, I suggest you keep reading this month. Great techs and advisors are very difficult to find and …
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ATI Relaunches “Driving Change” Podcast
ATI is thrilled to announce the relaunch of our podcast, “Driving Change.” It’s a show hosted by ATI Performance Coach Geoff Berman that highlights the growth journey of our members and the challenges they’ve overcome …
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ASCCA Selects ATI as March Partner of the Month
The Automotive Service Councils of California (ASCCA) Revenue and Benefits Committee is proud to announce that it has selected ATI as ASCCA’s March Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding …
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Rainmaker or Order Taker – Which One is Your Service Advisor?
Recently I was on the West Coast facilitating an ATI 20 Group meeting. On the evening of the first day, we all decided to go to a fancy restaurant for dinner. Once we got there, …
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