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News

Win the Diagnostic Game: Part 1

Win the Diagnostic Game: Part 1

Get them to your shop. Always sell value, never time. Ensure you actually make a profit. Make sure your tech doesn’t get lost in the weeds. Sound like a fantasy? Well, let me explain how you can avoid the zero-profit trap and WIN in the diagnostics game. Read the complete article at Ratchet + Wrench

Supplier Spotlight: Kukui Corporation

Supplier Spotlight: Kukui Corporation

Kukui enables success. The Kukui All in One Success Platform® empowers each of Kukui’s family of clients with advanced, custom-built websites designed for SEO and sales conversions. However, it’s not just about the website. Kukui also provides an integrated suite of tools with a single intuitive analytics dashboard that provides at a glance quantitative data…

What You Should Look for in a Second in Command

What You Should Look for in a Second in Command

You’ve spent many years building your business. Your culture is amazing. The employees in your organization are happy. Your customers are feeling the effects of all the great efforts you’ve created. Now it’s time for you to enjoy the fruits of your labor and take a much-needed vacation. But first, you’ll need to designate a…

ATI Partners with E3 Solutions

ATI Partners with E3 Solutions

ATI Partners with E3 Solutions to Provide Employee Engagement Assessment and Training for Auto Shop Owners Faced with the prospect of a growing labor shortage, auto shop owners are hard-pressed to find new ways to hire good technicians and keep the ones they have. According to the Bureau of Labor Statistics, some 46,000 automotive service…

SuperConference 2020 Charity Selection: the mikeroweWORKS Foundation

SuperConference 2020 Charity Selection: the mikeroweWORKS Foundation

Each year at SuperConference, we select a locally based charity to raise awareness and money for their organization. If you have already attended a SuperConference, you have seen first-hand the incredible impact our members have made. Many of you have asked us over the years to support a charity that helps our industry. You have…

How to Leverage Your Long-Time Techs

How to Leverage Your Long-Time Techs

Let’s be honest, this is a tough industry. The physical demands on our bodies are extreme. Just when your superstar is at his or her mental and practical experience prime, the aches and pains start, and his or her body often begins to betray them. Little by little, production slips until you arrive at the…

Supplier Spotlight: Snap-on Total Shop Solutions

Supplier Spotlight: Snap-on Total Shop Solutions

Total Shop Solutions (TSS) is a family of Snap-on® brands that brings together best-in-class automotive repair products from across the industry. From wheel aligners, tire changers, wheel balancers, diagnostics, brake lathes, automotive lifts, and more – TSS offers a broad range of innovative products to outfit any shop from ceiling to floor. As a preferred…

Follow This Flow Chart to Improve Your Business Practices

Follow This Flow Chart to Improve Your Business Practices

This month let’s listen to ATI Coach Brian Hunnicutt explain how he begins to diagnose shops that want to do better. The first question in the flow chart would be: “Do you have enough cars?” Let’s assume the answer is no. Then we would need to check into marketing, phone skills, location and a bunch…

ATI’s National Accounts Team Is Growing!

ATI’s National Accounts Team Is Growing!

We are happy to announce that Ken Seal has joined ATI’s National Accounts Team! In this role, he will assist the team with attending tradeshows and events, establishing new industry partnerships and business development. Ken comes to ATI after a long history at AASP Pennsylvania, most recently as Assistant Executive Director. In his years at…

ATI Partners with MWACA to Offer Member Discounts on Auto Shop Owner Training

ATI Partners with MWACA to Offer Member Discounts on Auto Shop Owner Training

Automotive Training Institute (ATI), the leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada has partnered with the Midwest Auto Care Alliance (MWACA) to offer a $150 discount on ATI’s live shop owner events. MWACA was founded on the principle that by “joining together we can…