Each year at SuperConference, we select a locally based charity to raise awareness and money for their organization. If you have already attended a SuperConference, you have seen first-hand the incredible impact our members have made. Many of you have asked us over the years to support a charity that helps our industry. You have…
Let’s be honest, this is a tough industry. The physical demands on our bodies are extreme. Just when your superstar is at his or her mental and practical experience prime, the aches and pains start, and his or her body often begins to betray them. Little by little, production slips until you arrive at the…
Total Shop Solutions (TSS) is a family of Snap-on® brands that brings together best-in-class automotive repair products from across the industry. From wheel aligners, tire changers, wheel balancers, diagnostics, brake lathes, automotive lifts, and more – TSS offers a broad range of innovative products to outfit any shop from ceiling to floor. As a preferred…
This month let’s listen to ATI Coach Brian Hunnicutt explain how he begins to diagnose shops that want to do better. The first question in the flow chart would be: “Do you have enough cars?” Let’s assume the answer is no. Then we would need to check into marketing, phone skills, location and a bunch…
We are happy to announce that Ken Seal has joined ATI’s National Accounts Team! In this role, he will assist the team with attending tradeshows and events, establishing new industry partnerships and business development. Ken comes to ATI after a long history at AASP Pennsylvania, most recently as Assistant Executive Director. In his years at…
Automotive Training Institute (ATI), the leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada has partnered with the Midwest Auto Care Alliance (MWACA) to offer a $150 discount on ATI’s live shop owner events. MWACA was founded on the principle that by “joining together we can…
If time is one of an owner’s most valuable assets, then it begs the question, “What to do with this time,” right? I have found that spending productive time with your employees to be one of the most rewarding and fruitful investments you can make. Pick any of the more recent employee surveys regarding, why…
Over the many years of owning and running my shop, I was constantly being approached by salespeople with their special one-of-a-kind solution. Whether it be the latest brake lathe, Freon machine, or shop management software — what they were selling was truly amazing and would certainly produce wonderful results. I was always left wondering would…
I am a football fan and one of the aspects I respect and appreciate the most is the dynamics and effects of a great coach. In the movie, “Any Given Sunday,” Al Pacino gives an epic speech to his team at halftime in the locker room. I’ve watched this scene countless times. I never get…
Coast to coast, shop owners like one of ATI’s members and Mastermind 20 Group member, Pat Connell, face the same urgent dilemma regardless of scope, size or scale: a rapidly changing industry, lack of trust with customers, and an ongoing technician shortage that forces shops to overcompensate and hurt their efficiency and productivity. In this…