The Automotive Training Institute (ATI) announces its annual SuperConference 2020 charity—The mikeroweworks Foundation SuperConference is known within the automotive industry for providing a luxurious setting where auto shop owners can learn new strategies, network and give back to a local charity. The mikeroweworks Foundation is the latest of many charities the SuperConference attendees have supported…
Get them to your shop. Always sell value, never time. Ensure you actually make a profit. Make sure your tech doesn’t get lost in the weeds. Sound like a fantasy? Well, let me explain how you can avoid the zero-profit trap and WIN in the diagnostics game. Read the complete article at Ratchet + Wrench
Kukui enables success. The Kukui All in One Success Platform® empowers each of Kukui’s family of clients with advanced, custom-built websites designed for SEO and sales conversions. However, it’s not just about the website. Kukui also provides an integrated suite of tools with a single intuitive analytics dashboard that provides at a glance quantitative data…
You’ve spent many years building your business. Your culture is amazing. The employees in your organization are happy. Your customers are feeling the effects of all the great efforts you’ve created. Now it’s time for you to enjoy the fruits of your labor and take a much-needed vacation. But first, you’ll need to designate a…
ATI Partners with E3 Solutions to Provide Employee Engagement Assessment and Training for Auto Shop Owners Faced with the prospect of a growing labor shortage, auto shop owners are hard-pressed to find new ways to hire good technicians and keep the ones they have. According to the Bureau of Labor Statistics, some 46,000 automotive service…
Each year at SuperConference, we select a locally based charity to raise awareness and money for their organization. If you have already attended a SuperConference, you have seen first-hand the incredible impact our members have made. Many of you have asked us over the years to support a charity that helps our industry. You have…
Let’s be honest, this is a tough industry. The physical demands on our bodies are extreme. Just when your superstar is at his or her mental and practical experience prime, the aches and pains start, and his or her body often begins to betray them. Little by little, production slips until you arrive at the…
Total Shop Solutions (TSS) is a family of Snap-on® brands that brings together best-in-class automotive repair products from across the industry. From wheel aligners, tire changers, wheel balancers, diagnostics, brake lathes, automotive lifts, and more – TSS offers a broad range of innovative products to outfit any shop from ceiling to floor. As a preferred…
This month let’s listen to ATI Coach Brian Hunnicutt explain how he begins to diagnose shops that want to do better. The first question in the flow chart would be: “Do you have enough cars?” Let’s assume the answer is no. Then we would need to check into marketing, phone skills, location and a bunch…
We are happy to announce that Ken Seal has joined ATI’s National Accounts Team! In this role, he will assist the team with attending tradeshows and events, establishing new industry partnerships and business development. Ken comes to ATI after a long history at AASP Pennsylvania, most recently as Assistant Executive Director. In his years at…