The demands of the automotive repair industry have been difficult for as long as I can remember. Put profitability, marketing, and customer experience aside, and you’re left with the core of our business — automotive …
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Are you keeping up with the times? Shop owners have seen a slew of hardships in the last twelve to eighteen months related to rising costs. All the stories we hear of rising housing costs, …
more about Why Today’s Price Isn’t Yesterday’s Price
We’ve all heard this phrase ever since we were kids. In its simplest form, the understood takeaway was if you plan for unseen circumstances, it won’t catch you off guard, and therefore won’t be an …
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“Look, ma! I’m interneting!” Plenty of marketing companies can help improve your shop’s online presence. We all know why they would solicit us, but why would we reach out to them? Maybe you feel you’re …
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You probably interpreted this question as coming from an employee, but I will change the viewpoint to represent the business owner. This perspective is not uncommon when we consider the stress, anxiety, and final straws …
more about What’s In It For Me?
From the beginning of time to mid-2020, if we had an employee not performing their duties well either in productivity, sales stats, or basic work ethic, we as employers let our employees know where their …
more about To Reprimand or Not—That Is the Question
Every business strives to fully satisfy its customers due to understanding the number one rule of marketing: loyal customers are the ones who keep our doors open. For loyal customers, there’s no longer an acquisition …
more about Wow Your Auto Shop Customers
We’ve all had those moments when we were daydreaming in the shower and fantasizing about a bigger house, a new boat, or a shiny new spouse. (Did you read that right? I think you did!) …
more about A Dream Will Stay a Dream Until You Make a Plan
Since the beginning of time, there have been salespeople. That’s right, whether exchanging stones of different sizes, trading pelts for goods, or using currency like we do today, there were and always will be salespeople. …
more about Wait a Minute — I’m Supposed To Sell?
What a great feeling it is to have the highest topline sales year we’ve ever had! The success should make us reflect to acknowledge what got us here. Being fully staffed, training for service advisors …
more about It Makes No Sense To Ignore the Percents