In our industry, and life in general, there have been times when we couldn’t get the results we were looking for from our team. If we hit the goal we set out to, but only …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
How to Qualify Your Labor Rates
“I can’t raise my labor rate to that!” This is a common phrase ATI’s coaches hear from members after calculating where the labor rate needs to be relative to labor costs. The disconnect is that …
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3 Things You Must Do To Keep Steady Car Count Year-Round
In November I wrote a post on how to avoid the slow slump season during the winter months. Now, we’re at the time of year when car count starts to ramp up regardless of what geographical area …
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Is Your Shop Discounting Properly?
Giving discounts properly in your auto shop is essential for attracting and retaining customers, building a positive reputation, and managing finances. Every shop management software system has a procedure to reduce customer repair order totals …
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5 Ways to Get Consistent Car Count in Your Shop
A few months ago, I wrote a blog concerning marketing that would help make an impact on keeping customer visit count consistent regardless of weather, holidays, or any other type of pattern. However, since some …
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Setting Goals and Budgets for 2023
It’s the start of a new year which naturally makes us reflect back on how the previous year went. As easy, difficult, surprisingly sane, or crazy as we may think 2022 went, let’s see what …
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5 Ways to Avoid the “Slump” Season in Business
Let’s not blame “that time of the year” for not marketing properly and having no traffic in your shop. These days there are more than just a few automotive repair facilities claiming the slow-down in …
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How Do Our Customers Know We Care?
With an ever-changing customer experience in the retail market that was thrown into a storm during Covid, we’ve learned what we need to do to change and how to put it together. There were many …
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Fresh Perspective is Already Within Your Shop
When you need a fresh perspective, look to your left and your right. Quite a few ATI members signup for our coaching program so they can be made aware of where their business stands and, …
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Don’t Misplace Those Labor Hours, They’re Worth a Lot!
Compared to labor, selling parts in the automotive industry is straightforward because it’s logical. During repairs, we often find a vehicle that needs a part replaced, we order the part from one of our vendors, …
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