If your shop does not sell tires, then ask yourself, “why not?” Tires are not emphasized enough in most auto repair shops. Often, technicians overlook them on inspections, as well as sales advisors on your counter. Industry …
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How to Respond to a Customer Complaining About Price
A common scenario for shops: The service advisor breaks down the cost of the job to the customer. The customer is incredulous at the price of the part, having made online price comparisons, and claims …
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How to Find What Motivates Your People to Produce
In today’s world, finding good people is getting harder and harder. As an owner, you need to find your employee’s motivation and utilize that knowledge to get them to produce more for both you and …
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Finding the Ultimate Industry Mentor
There’s no denying the value in being guided by someone who’s built the kind of shop your strive to create, learned lessons through experience, and can offer advice that saves time and makes a shop …
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Cut the ‘Fluff’ in Your Expenses
Most independent automotive shops have about 15-20 per cent of “fluff” in their expenses — money that is not going to the shop’s bottom line, according to Bryan Stasch, VP of product and content development …
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Is Your Business Out of Shape?
The days of having a customer drop off the vehicle for as long as you needed and saying, “Go ahead and fix everything” are now starting to change. Inflation has hit our economy, and families …
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ATI’s Dave Erb Honored As Aftermarket Industry Leader
Northwood University is poised to honor seven prominent supporters of educational initiatives and learning within the automotive aftermarket industry, including ATI’s Dave Erb, during its annual Automotive Aftermarket Management Education Awards. “Northwood University is proud …
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Why Shops Can’t ‘Play Bank’ to Customers
During his presentation at NAPA Expo 2022, Finding Money by Understanding your Financial Numbers, Bryan Stasch, vice president of product and content development at ATI, advised shop owners to think about how they approach accounts …
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ATI Launches Ground-Breaking First Annual Fall ShowCase for Shop Owners
Automotive Training Institute (ATI), a leading coaching and training company for auto shop owners, hosted its first annual Fall ShowCase at the Hilton Baltimore BWI Airport in Maryland. Over 300 shops attended both in-person and …
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How New Investors Can Help Your Shop
When a shop gets to a certain size, that breeds new and different challenges. The owner can’t be overseeing everything because the barriers will eventually become too much. So looking for investors can help the …
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