It should come as no surprise that the automotive industry is short on technicians. It even looks like there is no end in sight. That said, it’s safe to say that successful companies are the …
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A heartfelt message from Richard C Menneg… Dear members, partners, and associates, After 18 years at ATI, building on and elevating Chubby’s vision, it is finally time for me to retire and move to a …
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Automotive Training Institute (ATI), the leading coaching and training company for automotive repair shop owners, hosted its 20th annual SuperConference at the El Conquistador Resort in Fajardo, Puerto Rico. The conference sold out within the …
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Our mission at ATI is to drive Profits and Dreams home for our members, their businesses, and their families. It’s all about driving sales and margins to maximize profitability, all while delivering an exceptional customer …
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SuperConference 2021 attendees raised $60,000 for the Santa Monica-based, mikeroweworks Foundation—a charitable organization that helps to contribute millions of dollars in work ethic scholarships to qualified recipients pursuing a career in the skilled trades, including …
more about ATI SuperConference Attendees Donate $60,000 to Skilled Trades Training Charity, the mikeroweWORKS Foundation
It’s important to create and maintain a positive work environment for the well-being of employees, productivity, and business success. However, this doesn’t happen naturally, and there are hazards associated with not creating one, such as …
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You need different check engine diagnostic levels because not all check engine lights are created equal. Most shop owners and techs already know this, yet some businesses still insist on charging one price. It might …
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Many shop owners have had to deal with a competitor who thinks they can make up a lower labor rate with increased volume of customers. But it’s a wrong way to think. “Guess what? That …
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You’re probably familiar with the 80/20 rule: what someone accomplishes in three hours of his or her day will net him or her 80 percent of what they get done in a day. Is this …
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Some small businesses have survived on a checkbook operational analysis basis. But for a complete understanding of your business for long-term growth or sustainability, we must monitor and track key performance indicators (KPIs). Read the …
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