Many shop owners have SOPs (Standard Operating Procedures) to ensure consistency, quality, and more favorable outcomes. But how many of those same shops have security SOPs in place to protect their shop? For an owner …
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Our mission at ATI is to drive Profits and Dreams home for our members, their businesses, and their families. It’s all about driving sales and margins to maximize profitability, all while delivering an exceptional customer …
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Automotive Training Institute (ATI), the leading coaching and consulting company serving automotive repair businesses, recently announced the launch of new apprenticeship training programs aimed at developing tech mentors and tech career seekers in general auto …
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In this age of digital technology, communication is slowly becoming a lost art—and along with it, customer follow-up. If you’re not good at customer follow-up, you’re missing out on a fortune. Of the million things …
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Automotive Training Institute (ATI), a leader in coaching and training services for auto repair shops, is proud to announce that Shopmonkey, a California-based auto shop software management company, will be joining its member benefits network …
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As an auto shop business coach, I realized some of my members have a tough time changing old habits. If this rings true for you, then please read on. I call my members every week to discuss whatever challenges they have …
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The Automotive Training Institute (ATI), a leading coaching and training company for auto repair and collision shop owners, has relaunched its popular podcast Driving Change. The podcast, hosted by ATI Performance Coach Geoff Berman, will …
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Are you the shop owner trying to be the back-up technician, assistant service advisor, parts runner, shuttle driver and janitor? The hard truth is that is those roles are not yours to fill. You may …
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When you speak to your employees, your customers, or even your family members, are you making a conscious effort to be positive? If you aren’t, that’s a problem. Believe it or not, your words matter. …
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With more than half of women in the United States working outside the home and accounting for 47 percent of the workforce, they are quickly becoming the primary customer and target audience for auto repair …
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