Auto Shop Coaching Blog

Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.


How to Increase the WOW Count at Your Shop

Imagine that you’re a customer getting your car serviced at your shop. What are the first words that come to mind when you pull up to the curb? What’s the first impression you get as
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The Reason Your Shop Meetings Aren’t Working

I was all in, on-board, and “drinking the Kool-Aid!” As a new district manager of automotive service, I had a just returned from a national meeting where our president clearly communicated the company direction. What
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The Fastest Way to Build Trust With Your Customers

“That’s outrageous! It’s just too much!” Said “Gary,”  the owner of a 2007 Toyota Camry in need of a power steering pump and fluid exchange. I overheard this conversation as I was listening to the recording
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How to Lose Your Good Customers Over Price

I’m losing business because of the pricing matrix!” This statement was made by a shop owner named Rich, during our weekly coaching call. Both his car count and average repair order (ARO) were down from the previous
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The Key to Attracting Your Ideal Customer

Several weeks ago I took my car to a local tire retailer to resolve a slow leak. As soon as I arrived at the service counter, it became obvious that “Jeff,” the service writer, didn’t want
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How to Hire the Right Technician for Your Shop

When it comes to automotive education, “Bill” has more degrees than a thermometer! He’s a master certified ASE technician. He also has certifications from Ford and Subaru. If you were to survey the tool truck drivers and ask them
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Something to Consider When You Feel Like Giving Up

Have you ever felt like giving up? “Mike” and “Harry” certainly did. They were frustrated by their general manager’s performance failures. He was highly compensated, but his results weren’t on par with his pay. In spite
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My Biggest Frustration With Selling Service

Imagine that “Cliff,” your customer, has dropped off a brown 2007 Toyota Scion with over 115,000 miles. The paint is peeling, the front bumper is missing, and the rear windshield is cracking. If you typed
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