Auto Shop Coaching Blog

Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.


My biggest regret as a coach

My Biggest Regret as an ATI Coach

My biggest regret as a coach

Imagine me pulling up to your shop in a shiny, black, 2018 Mercedes Benz CLS 550 Coupe. It’s fully equipped to include the 8-cylinder engine, 18-inch aluminum wheels, leather bucket seats, a sunroof, and the
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Bad attitude

How to Keep a Bad Attitude From Impacting Your Shop

Bad attitude

After several months of searching for a service manager, “John,” a local shop owner had finally found “Mr. Right.”  “Steve,” had over 15 years of experience writing service and was most recently working for another
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Win the game of inches

Winning the Game of Inches at Your Shop

Win the game of inches

The story is told of a man who walked across the entire US continent from coast to coast. Afterwards, he was swamped by news reporters. One of them asked him to recap what the most
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Listen to the secret to successful selling

The Secret to Successful Selling at Your Shop

Listen to the secret to successful selling

My interviewer threw me a curve-ball! I had just graduated from college and was interviewing with a sales manager named “James,” for an outside sales position with a major copy machine company. “Sell me this
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Make a better version of yourself.

How To Grow Into A Better Version Of Yourself

Make a better version of yourself.

So, how do you grow into a better version of yourself? As I ponder this question, I’m reminded of the lobster. As a lobster starts to grow, its existing shell begins to feel uncomfortable and
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Take a risk and leap

How to Become a World-Class Shop Owner

Take a risk and leap

Are you a mediocre shop owner? What really separates the best owners in the world from everyone else? I came across some information from the world of Olympic figure skating that may help you answer
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