The most common complaint I hear from auto repair shop owners is “I need more cars to hit my sales goal” – and most of the time that is not the problem. They have plenty …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
Avoid These Top 5 Hiring Mistakes
The biggest challenge shop owners face isn’t car count, or margins, or even sales. The biggest challenge shop owners face is staffing and keeping employees. The shortage of skilled technicians is already a challenge, but …
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It’s Not About the Price—It’s About the Money
A few weeks ago I was working with my service advisor on overcoming price objections and dealing with price shoppers. One of the points I was making is that with most callers asking for a …
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Why Low Production Is Not Your Tech’s Fault
Struggling to get enough hours billed out each week? Your first thought might be that you have a problem with your technicians. As a shop owner, you need to be aware of how your shop …
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The Digital Effect: How the Internet Is Impacting Your Shop
How often do you look up your shop online? As a former shop owner, I rarely took the time to review how my shop appeared on the internet. When I first opened my doors, the …
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How to Reassure Your Customers During the COVID Outbreak
Feeling like the world has gone a little crazy? As an automotive repair shop owner, your #1 priority is keeping your team safe and busy. Your #2 priority is reassuring your customers that you are …
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Top 5 Phone Mistakes That Are Costing Your Auto Shop Money
As a shop owner, your focus is on making sure you have plenty of work coming in your doors to keep your technicians productive. If your phones are ringing but the bays are empty, you …
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Top 5 Reasons Why Every Auto Shop Owner Needs a Coach
I have a unique story as a coach here at ATI. I started out on the other side of the process as an auto repair shop owner with a “leg up” – my background included …
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Quick Tips to Getting More Appointments on the Phone
If I ask you what’s the most valuable tool in your auto repair shop, would your answer be the telephone? Would the word telephone even come to mind? If not, it should – but for …
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5 Tips for a More Profitable Holiday Season
For most auto repair shop owners, the holiday season is challenging. Car count dwindles as customers prioritize shopping and feasting over maintenance and repair services. Travelers tend to be impatient and our service advisor becomes …
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