The Automotive Training Institute (ATI), a leading coaching and consulting company for auto shop owners, completed their newly expanded training facility just in time for the new year. The nearly year-long project provides members with …
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It’s never easy to charge more, even when you know you need to. The vast majority of the time it is more emotional than logical. If you need some new ideas to pass on your …
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Great news! ATI’s Member Resource Center within CPTS was refreshed in December to a more modern, functional design – making it easier for members to navigate the site and find all the information they need. …
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Over my time as a shop owner and business coach, I have worked to hone my skills on the planning phase and I have narrowed down the process of comprehensive business planning to what I …
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Have you ever gone through a very difficult period or time at the shop? You know, that time when nothing seems to go right — customers are upset, employees are disgruntled, sales aren’t where they’re …
more about Three Ways to Identify Trials in Your Shop and How to Get Through Them
As shop owners, we face distractions all day, every day. There is always something or someone demanding our attention or distracting us from the tasks we know we must complete. How many times have you …
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ATI’s lifelong focus has always been to help all our members realize their profits and dreams with the best coaching and training available. Providing a high-value member experience has been our top priority. But for …
more about ATI Joins Driven Brands
Think about it. Has a car ever driven up to your front counter all by itself, looked you in the eye and said, “I’m here for my 8:30 oil service?” Have you ever seen a …
more about You’re Wrong—Cars Simply Don’t Matter
Help your shop generate a larger customer base, build retention, become a true consultant for your customer, and add more profit to your bottom line! ATI members can now take advantage of a number of …
more about Supplier Spotlight: Royal Administration Services
Last month, we took a look at how to accurately calculate what you should be charging. This month, we’re going to examine how to successfully sell the value of what you’re charging. We must have a …
more about Win the Diagnostic Game: Part 2