ATI SuperConference 2022 attendees collectively raised $57,000 for the Santa Monica, CA-based mikeroweworks Foundation. Over the past two SuperConferences, ATI members have generously donated a grand total of $117,000 to the organization. The mikeroweworks Foundation …
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ATI Hosts Annual SuperConference to a Record-Breaking Number of Attendees!
Automotive Training Institute (ATI), a leading coaching and training company for auto shop owners, hosted its 19th annual SuperConference at the Omni La Costa Resort & Spa in Carlsbad, California. The conference reached a record-high …
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ATI Announces New Annual Partner Program
The Automotive Training Institute (ATI) announced the official launch of its new Annual Partner Program. This program is an exclusive, higher-level collaboration between ATI and industry-leading suppliers aimed at bringing maximum value to all participating …
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ATI SuperConference Attendees Donate $60,000 to Skilled Trades Training Charity, the mikeroweWORKS Foundation
SuperConference 2021 attendees raised $60,000 for the Santa Monica-based, mikeroweworks Foundation—a charitable organization that helps to contribute millions of dollars in work ethic scholarships to qualified recipients pursuing a career in the skilled trades, including …
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ATI Hosts Groundbreaking 2021 In-Person SuperConference Event
Automotive Training Institute (ATI), a leading coaching and training company for repair and collision shop owners, hosted its 18th annual SuperConference at the Omni Amelia Island Resort in Florida. Over 500 shop owner members, their …
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ATI Announces New Technician Apprenticeship Programs
Automotive Training Institute (ATI), the leading coaching and consulting company serving automotive repair businesses, recently announced the launch of new apprenticeship training programs aimed at developing tech mentors and tech career seekers in general auto …
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ATI Announces Shopmonkey as a Preferred Supplier
Automotive Training Institute (ATI), a leader in coaching and training services for auto repair shops, is proud to announce that Shopmonkey, a California-based auto shop software management company, will be joining its member benefits network …
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ATI Relaunches Podcast, Driving Change
The Automotive Training Institute (ATI), a leading coaching and training company for auto repair and collision shop owners, has relaunched its popular podcast Driving Change. The podcast, hosted by ATI Performance Coach Geoff Berman, will …
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ATI Hits Milestone: $2 Billion Dollar in Gross Profit Lift for Members
Automotive Training Institute (ATI), a leading coaching and training company for auto repair and collision shop owners, announced that they reached a new milestone — a combined total of $2 billion gross profit improvement “lift” …
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ATI Partners with Profit First Professionals to Provide Certified Profit First Model Consulting to Members
Automotive Training Institute (ATI), the leading automotive business coaching and training company, is partnering with Profit First Professionals to extend their mission of “eradicating entrepreneurial poverty” to the automotive repair and collision industry. Beginning in …
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