This Shop Coach Wants You To Offer a Huge Warranty

Bryan Stasch, vice president of product and content development at ATI, was talking about ways to differentiate yourself from the competition. One thing he likes to do is offer a massive warranty period.

“I’m a believer in the five-year warranty, unlimited mileage,” he said during his presentation Master the Chaos — Art and Science of a Successful Service Advisor at the Midwest Auto Care Alliance’s Vision Hi-Tech Training & Expo in March in Kansas City.

Read the complete article at Auto Service World.