Coaches Blog

How to Become a World-Class Shop Owner

How to Become a World-Class Shop Owner

by on January 24, 2018

Are you a mediocre shop owner? What really separates the best owners in the world from everyone else? I came across some information from the world of Olympic figure skating that may help you answer these questions. In his book, Talent is Overrated: What Really Separates World-Class Performers from Everybody Else, Geoff Colvin outlines the…

How to Become a Fearless Shop Owner

How to Become a Fearless Shop Owner

by on January 17, 2018

“What did you fail at this week?” This question was posed to young “Sarah” by her father each night at the dinner table. So much so, that it became part of their dinnertime routine. If she had nothing to report, her dad was disappointed. When she told him about how she “bombed” while trying out…

How To Overcome the Real Problem at Your Shop

How To Overcome the Real Problem at Your Shop

by on December 20, 2017

As part of my training to run a full marathon, I ran a half marathon which was 13.1 miles. It took me two hours and twenty minutes, which was just under an eleven-minute per mile pace. I believed that it was impossible to run a full marathon (26.2 miles) at this pace. My feelings were forever changed on…

How to Sell to a Dishonest Customer

How to Sell to a Dishonest Customer

by on December 13, 2017

“Michelle” drives a Mercedes E350 and is on her way to the mall. She will spend over one thousand dollars on Christmas presents for her family. Later in the evening, she will meet with her husband Bob who is a partner at his law firm. They will go to Ruth’s Chris Steak House and partake…

Does Your Goal Have the Gulp Factor?

Does Your Goal Have the Gulp Factor?

by on June 7, 2017

If ATI were to give out an award at SuperConference for the Lowest Labor Rate in the Country, “Patrick” would have been the winner! Patrick was a member who I coached several years ago, who owns a shop in Central Pennsylvania, where he charged a $70.00 per hour labor rate. While his labor margins were…

The Answer to Your Car Count Question

The Answer to Your Car Count Question

by on February 1, 2017

“What can I do to get more cars?” asked “Mark,” an ATI member who was experiencing the winter blues. He was averaging $3,900 dollars in weekly mechanical sales and 13 cars. It was hard to understand why car count was an issue because Mark has 150 Google reviews with a 4.8-star average! He has a…

Who’s Holding Your Ladder?

Who’s Holding Your Ladder?

by on January 11, 2017

My wife is the ultimate accountability coach. During the holidays, she was holding me accountable for the completion of several household projects. My first assignment was to change the light-bulb in the basement bathroom. Based on the size of the room, I could do this by myself using a three-foot ladder. My next task was to…

Do You Need to Move From Awareness to Action?

Do You Need to Move From Awareness to Action?

by on November 23, 2016

“Do you always take the action that you know you need to take?” As I reflect on this question, I’m reminded of a scene from my favorite movie “The Matrix.” There was a pivotal point in the picture where Neo, the lead character, is having a conversation with Morpheus his coach. I refer to Morpheus as…