Coaching Support

Results-driven solutions for auto repair and collision shop owners.

If knowing the right answers were enough to achieve goals, everyone would be fit, healthy and wealthy. The truth is that even when we know the right answers, it doesn’t mean we have the desire, willpower, and support to follow through. That is why all of ATI’s advanced solutions include ongoing, 1-to-1 coaching to provide you with support and hold you accountable for reaching your dreams.

ATI’s coaches are full-time employees, have 350+ years of combined coaching experience, and are certified by the Center for Executive Coaching. They serve over 1500 auto repair and collision members across the nation – many of which represent the top shops in the United States and Canada.

Meet the Coaches

Kevin Allen, ATI Performance Coach
Mike Bennett, ATI Performance Coach
Geoff Berman, ATI Performance Coach
Koole Bolina, ATI Performance Coach
Mark Bortle | ATI Service Manager Coach
Jamie Bowers, ATI Performance Coach
Kevin Chzaszcz, ATI Performance Coach
Paul Colison, ATI Performance Coach
Jackie Ferrier, ATI Collision Performance Coach
Greg Finnerty, ATI Performance Coach
Kevin Green, ATI Performance Coach
Mike Haley, ATI Performance Coach
Brian Hunnicutt, CEC, PFP, ATI Executive Coach
Rick Johnson, ATI Performance Coach
John Leslie, ATI Performance Coach
Keith Manich, ATI Performance Coach
Paul Marsh, ATI Performance Coach
John Meier, ATI Performance Coach
Kevin Myers, ATI Performance Coach
Ray O'Leary, ATI Performance Coach
Charlene Parlett | ATI Executive Coach
Bobby Poist, ATI Performance Coach
Steve Privette, ATI Performance Coach
Tom Ringle, ATI Performance Coach
Colter Shaffer, ATI Performance Coach
Richard Sharman, ATI Performance Coach
Bryan Stasch, Vice President of Product and Content Development for ATI
Eric Twiggs, ATI Performance Coach
Donald Walter, ATI Performance Coach
Mike Warren, ATI Performance Coach
LeAnne Williamson, ATI Performance Coach
George Zeeks, ATI Performance Coach

What Our Members Say...

Earl Burdick, Burdick Auto Solutions, McKinney, TX

“ATI is an excellent company to help auto repair businesses be more successful. They have a great team of coaches and instructors who have helped us learn what we didn’t know and also think outside the box… ATI has changed our company for the better and we are excited for the future.”

Earl Burdick Burdick Auto Solutions
Gator Caswell, Hometown Motors

“Our shop has been a member of ATI for almost a year and we have seen our business and vision transform in ways we really didn’t believe was possible…The amount of content and training materials is full of excellent information and industry-specific insights. I cannot accurately convey the totality of ATI’s help in radically changing us and our business…If you own an auto repair shop, you’re either with ATI and moving to the front, or falling behind with everyone else. Get involved with them today!”

Gator Caswell Hometown Motors
David Nix, David's Automotive Repair | Colony, TX

“I just got done with a 5 1/2 week vacation… This vacation and all the long vacations I take are a direct result of ATI. I’ve been with ATI for almost ten years and, yes, at first I said that won’t work in my shop or my area and it took about four years before it got through my thick head that they are here to help and they do care very much. So thank you to ATI for everything you have done for me and continue to do. It has been an interesting ride and it continues to get better every day.”

David Nix David’s Automotive Repair

Our Diamond Partners

  • Express by Facepay logo
  • NAPA Auto Care logo
  • KUKUI Logo
  • Motor Supply Co logo
  • Tekmetric Shop Management System Logo