ATI Partners with MWACA to Offer Member Discounts on Auto Shop Owner Training

Automotive Training Institute (ATI), the leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada has partnered with the Midwest Auto Care Alliance (MWACA) to offer a $150 discount on ATI’s live shop owner events.

MWACA was founded on the principle that by “joining together we can advance the common interests of all our members.” Their mission is to advance professionalism and excellence in the automotive repair industry through education, representation, and member services.

This new partnership between MWACA and ATI provides an excellent platform to reach these goals.  ATI brings to MWACA members access to over forty years of experience in management training and 31 certified full-time coaches.

As Jim Silverman, ATI’s Director of National Accounts explains, “Our management events are scheduled in many MWACA membership areas. For example, in August, our shop owner event, Eight Essential Skills for Auto Repair Shop Success” will be held in West Des Moines, Iowa, Tulsa, Oklahoma and Wichita, Kansas.”

Members can find more info about these events on the MWACA calendar:

Sheri Hamilton, MWACA’s Executive Director, says, “This new partnership with ATI extends our members’ access to great educational programs at an affordable cost.”

Jim adds, “One of MWACA’s core goals is to provide networking in their six member states. Our new partnership is another opportunity to advance everyone’s common interests towards becoming more successful shop owners.”

For more information about ATI’s coaching and service offerings for auto repair shops, click here.

About Midwest Auto Care Alliance

MWACA is a 501(c)6 non-profit trade association led by independent automotive service professionals and serving the needs of service professionals throughout Missouri, Kansas, Iowa, Nebraska, Oklahoma, and Arkansas. Information about MWACA can be found at