
I wish every shop owner knew what do I wish every shop owner knew? How to maximize every opportunity at the shop and complete the repair process as efficiently as possible!

I wish every shop owner knew that it is ok to fail from time to time as long as we leran from it and move on. “Failure is not Fatal But Failure To Change Might Be”

What drives me to coach shop owners is seeing the light come on; that moment when an owner realizes they don’t have to settle for being the technician, the service advisor, the bookkeeper, and the therapist all in one; that there’s a better way to run the business and live.

I wish every shop owner knew that they are capable of much more than they realize and can have the business of their dreams. The only thing in their way is them.

I wish every shop owner knew is that standing up for themselves and their business is a necessity, not an option. We don’t live in an era where outdated strategies can be tolerated any longer.

What drives me to coach shop owners is I love helping people and I love this industry. This is what drives me to coach every owner I can. Gratifying moments like, “I paid myself my first paycheck ever” and “wait until I tell you what I did”, remind me that my work truly matters.

What drives me to coach shop owners is watching my shop owners transform. Helping them move from wearing every hat, to service manager, then store manager, president culminating into becoming CEO.

I wish every shop owner knew that the more involved with your KPI’s you are the better off you will be. You can’t manage what you don’t measure.

What drives me to coach shop owners is I would rather see other people enjoy themselves rather than myself. I knew this work matters when a shop owner told me he was writing a check to himself for a significant amount of money. Each year he tell me he does this and it increases each year.

I wish every shop owner knew the importance of getting out of their comfort zone and working on their business, not in it; and of providing the highest level of customer experience, every single time, as a key driver of success and loyalty.

What drives me to coach shop owners is knowing I am helping and owner and a shop. I am helping them to stop the struggle and suffering for them their team and provide great service to their customers.

I wish every shop owner knew how to truly leverage their data. Understanding key metrics—from technician productivity to customer retention—is the difference between a struggling shop and a thriving one. Learning to read your numbers is the key to unlocking consistent profitability

I wish that every shop owner knew that no matter how busy they are, they need to start taking steps to plan for their future and the “what ifs”. Even if they just take tiny steps, it is imperative they start with the first one today.

What drives me to coach shop owners is because I have always enjoyed helping & teaching others. The moment I knew it matters was when a member told me that because of me and ATI, they the finally were able to take their first paycheck in two years.

I wish every shop owner knew that they have the ability to control their business, but they have to make time to do it right.

What drives me to coach shop owners is watching owners grow their business, income and work life balance. I knew this work matters when owners bring up their lifestyle, family time and income. Makes me smile big

I wish every shop owner knew that true value and rewards that can be achieved if they embrace the ATI program and make time to participate.

I wish every shop owner knew If they were to follow success, they will achieve it themselves.

I coach shop owners because I know how overwhelming this industry can be. I’ve lived it—long hours, constant pressure, and the feeling of carrying it all alone. What drives me now is helping owners find clarity, confidence, and control in their business.
I realized this work truly matters the first time I watched a shop owner shift from stressed and buried to thriving—both in their business and in their personal life. That transformation showed me that coaching isn’t just about numbers or processes; it’s about changing lives!

I wish every shop owner knew how important good leadership is to the success of their business.

I wish every shop owner knew the 1% of individuals at the top of their fields all have a coach, even if they are already great. Motivation is the catalyst to change, but discipline is how the change will happen.

I wish every shop owner knew that chaos isn’t part of the job-and you don’t have to do it alone. With the right systems and support, your team can step up, your shop will run smoother. You can finally charge what your work is worth without guilt.

What drives me to coach shop owners is that no one builds a top-tire business in a vacuum. The smartest shop owners surround themselves with coaches, mentors and peers who challenge their thinking, offer best practices and hold them accountable.

I wish every shop owner knew there is a better way available. That way is through ATI. In don’t want Owners to feel alone with no help and/or guidance. I need them to know someone actually wants to see them thrive in success and not failure. I believe most people believe others don’t care and, in some cases, actually hope for failure on the part of other Owners.

What drives me to coach shop owners is the belief that shop owners deserve more than survival. The first time I heard an owner say they never take vacations I’m missing my kids growing up and question why I’m still doing this.

I wish that every shop owner knew that they are not alone in their struggles with running their shops. As a former MSO, I myself as well as other shops that I have coached have faced similar challenges and were able to overcome them. There are tools & processes available to help them with every aspect of their business.

What drives me to coach shop owners is I have a passion for teaching and helping others. I realized that this work really matters when I saw the raw emotion after helping a client achieving a milestone goals

What drives me to coach shop owners is watching shop owners work hard and not receive an equal amount of ROI.

I wish every shop owner knew the fact that there is always someone in a worst situation with bigger obtsacles then them who is getting better results.

What drives me to coach shop owners is when a member tells me that I was able to do all this with my help.

What drives me to coach shop owners is the belief that we all need assistance in achieving our goals and our dreams. I have fantastic mentors in my life that aid me in my own personal and business growth and development that I felt a passion and desire to want to do the same for.

I wish every shop owner knew what their life could be like if they could just see it.

What drives me to coach shop owners is this industry is full of the hardest-working people I’ve ever met- quiet giants who fix problems no one else sees. But they rarely get the support they deserve. I coach because I believe in lifting up the underdog. I’ll never forget the first time a client told me they made it home for dinner five nights in a row for the first time in years. That’s when I knew : this work isn’t just about fixing businesses- it’s about helping people reclaim their lives.