Turn Your Auto Shop Into a Profitable, Self-Running Business
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Struggling to Grow Your Shop–or Just Burnt Out From Doing It All?
You’re not alone. Thousands of shop owners face the same challenges: long hours, no work-life balance, unmotivated teams, and inconsistent profits. ATI is here to help you fix that, for good.
A Proven Business System,
Not Just Coaching
Proven systems to increase revenue and improve margins
Run your shop without being there 24/7
Empower your staff to handle the day-to-day with confidence
THE RESULTS SPEAK FOR THEMSELVES
Our 25 years of experience and proven track record have produced the following on average for ATI-coached shops:
Profit Margin
Parts Margin
Labor Margin
(ARO)
Our hands-on approach isn't just about numbers—it's about creating a more efficient, effective version of your shop and of you as an owner. Together, we'll work on maintaining your business and growing it exponentially.
What Happens in Your Free Strategy Session?
A simple conversation to assess your needs.
Built from a system that's worked for 15,000+ shops.
This session is free. No pressure, just value.
A Step-by-Step System to Take Back Control of Your Shop
ATI’s proven system gives you more than advice. You’ll walk away with a real blueprint that touches every part of your business. Developed by former successful shop operators, not theorists.
- Smart financial planning & pricing
- Hiring frameworks & team performance tools
- Operational efficiency systems
- Marketing & retention programs
- Succession & valuation planing
We Don't Teach Theory — We Help You Build What Works
ATI’s system is designed specifically for shop owners who need results, not lectures. Whether you’re struggling with team issues, flat car count, or burnout, our playbooks work in the real world.
Join Thousands of Successful ATI Members
"ATI has changed my family's life more than you can imagine. They showed us how to take our business to the next level. Like anything else, you get out of it what you put in. Go to the classes and make the changes! These people truly care about what they do and are elevating our industry."
"The whole ATI group is awesome. We enjoy owning a business again with the help of ATI. As always, [our instructor] was amazing! He is always very passionate about getting total engagement, to set the curriculum deep inside you, so you will take it back and use it, rather than passively learning it. ATI has been serving us for more than 20 years; each time, we come away with more updated info. Thanks guys!"
"I signed with ATI in March 2020... Within a couple of weeks of making changes and adapting some new processes, I started to see a difference in sales and the shop was busy. I want to say that ATI is the best thing I have ever done for my shop and I'm happy to say that even during COVID-19 with ATI we have had the best year financially ever since we opened and nearly doubled our sales from 2019. Not only am I excited for the future of the shop but for my future as the owner, too."
"Rock stars!! ATI has been a game-changer for our business. We've been with them for years, and I do believe we're gonna be lifers!"
"Our shop has been a member of ATI for almost a year and we have seen our business and vision transform in ways we really didn't believe was possible...The amount of content and training materials is full of excellent information and industry-specific insights. I cannot accurately convey the totality of ATI's help in radically changing us and our business...If you own an auto repair shop, you're either with ATI and moving to the front, or falling behind with everyone else. Get involved with them today!"
"ATI has been a priceless resource in the knowledge that they have of our industry. Their integrity & dedication to the collision industry is relentless. We have gained an enormous benefit reconstructing our foundation based on ATI’s classes, teleseminars, our coach, Lawrence, & all of the other owners that we have met at class."
"ATI is the vehicle needed to break bad habits and start new good habits. The successes aren't magical. A shop owner is still the one to do the work and implement the changes. But if you follow the model and have the courage to change, I cannot fathom anything but an improvement to your business."
"Just finished their Marketing class...GREAT information. Always impressed with ATI's classes—they're always relevant and the material is always current and up-to-date. Facility and staff always top-notch. Look forward to attending another one again soon."
"We have learned so much about how to properly run and grow our business since joining ATI. We highly recommend a [shop owner event] when they are in your area!!"
"ATI has been a blessing to our company over the last 4 years, and it was a great experience to finally come in person for a class. All of the information was helpful, insightful, and easy to take back home and implement in our business. We're excited to work on our business so we can better help our customers! Thanks ATI!"
"I've learned so much from ATI and everything has been exceptional in the growth in my business."
"We knew what we wanted our business to be and the potential it had to grow but having to face the challenges to change is difficult. Especially after being a mechanic for 30 years and transitioning to a business owner mindset. But I have to tell you, IT IS WORTH IT...We are grateful to be part of the ATI Family!!
"If you do not have structure to your automotive business and are struggling ... Automotive Training Institute is top notch. They will help you be successful and profitable."
"ATI has been a consistent companion to our business for the last few years. From smart business advice to the simple service of putting a fire under our feet when we needed it most, ATI has been a pleasure to work with, and a necessary step in our plans to success. LaScuola Motorworks looks forward to keeping our relationship strong for years to come."
"ATI is an awesome program that has significantly increased our profitability. The coaches are extremely knowledgeable, and the course materials are great."
“Thank you, ATI, for hosting that shop owner’s event and providing much valuable information. It came at a time when we were very busy and working hard, but we weren’t making any money! You provided step-by-step guidance on how to increase profits, marketing and just plain management skills in general. It has changed our whole outlook on the repair business and helped us become way more profitable.”
"We have been ATI members for a little more than a year and a half, and I can not begin to articulate the difference this company has made for our business. The education we are receiving from our coach and the classes are more comprehensive than I imagined going in. The support from the community is invaluable. We have found the program literally pays for itself. I would absolutely recommend if you are considering..."
"If you're looking for great training, this is the place. Depending on how your team trains they offer so many options. Great instructors and coaching staff!!!!"
"Hands down one of the best educational institutions I have ever had the opportunity to be able to attend."
"I have been an auto repair shop owner for 18+ years and didn't go through college. ATI has been my college, and very specific to my career. I think this place, especially their people have groomed me into a successful shop owner with high confidence and low stress. I can't speak highly enough for what they have done for me, my shop and especially my family."
"ATI has helped our business tremendously! We have been with them for over 3 years and would not be where we are without them. I would recommend them to anyone who wants to align their business for more profit and more freedom as an owner. Thank you ATI!"
"I always come away from an ATI class with top quality, innovative information to use. Everyone is always friendly and inviting. [The coaches] always keep class entertaining and jam-packed with so much knowledge!! Have met so many great people and good friends for life."
"The team at ATI has helped us with ongoing training in all aspects of our repair business. They follow changes in the auto industry and with current events to help us keep up to date with everything. I really appreciate that they constantly update their training so I'm not just stuck with outdated information."
"I have been with ATI for a little over 4 years now. I can say with absolute conviction. I would not be where I am today without them. The knowledge I have gained and people I have met have been awesome. [My coach] has been instrumental in my growth from tech to owner...there with me every day, helping me navigate the obstacles. ATI is always trying to stay at the forefront of our industry, keeping members up to date on training and issues that we may be facing. I would recommend them to anyone who asks."
"ATI has been helping me for years. Their coaching staff is amazing. Their events and training events help me so much. Thank you!"
(George’s) expertise in multiple platforms, with regards to SEO, is directly instrumental in our growth…
"If you want to make a lot more money, sign up with ATI. Learn things you may have forgotten or never even knew! Have fun and work smarter! Do it, don't wait, the money will come!"
"Very happy that I joined ATI-have made leaps and bounds improvements in the one year since I signed up. My coach is... always there with help, solutions, and great ideas that have really improved my business... If anyone is reading this that is on the fence and worried about the commitment or money only thing I can say is it’s worth it and I even sent an email that I wished I signed up sooner!"
"ATI helped turn our business around by giving us the training and resources needed to run a successful business. They practice what they preach, and it shows in every person and action. Great company, with great values."
"ATI systematically helps you line up the problem areas so that you can address them one at a time. This can be a messy process but the guidance you receive along the way is key. They can show you the light at the end of the tunnel and help you get there. It's nice to have someone in your corner every week holding you accountable to the commitments you have set for yourself. If you are tired of doing everything the hard way, I strongly suggest you give this a try."
"ATI is an excellent company to help auto repair businesses be more successful. They have a great team of coaches and instructors who have helped us learn what we didn’t know and also think outside the box... ATI has changed our company for the better and we are excited for the future."
I have sold my business 4 years ago. We were being mentored for 4.5 years. Don Walters was our man. The program made us profitable enough to sell and retire. Thank you so much for all your help. I recommend this to local businesses quite often.
Owner: Carl Thiel
"When I was approached by ATI to take a one-day class I thought there would be nothing they could offer that I hadn't already seen. I attended the class and was impressed by the whole organization from the moment I walked into the front door."
"I've been with ATI since 2019 and joining them has been a game changer for my business. The coaching and assistance to better serve my customers is priceless!"
"Great business. Every auto repair shop should join ATI. Absolutely no complaints and if there were, they would make it right. They Care."
"The day we decided to own our own automotive service and repair facility, I was a Technician, not a business owner. ATI taught us how to own a business and what is needed to own a successful business. Percentages, numbers, production etc. We are very grateful for that training and yes, it was an investment...in ourselves. If the greatest athletes, etc. need a coach, then so do we!"
I would highly recommend George for his SEO skills & teachings! I am learning so much, and I have been given such valuable tools…
"So glad that I joined ATI 8 months ago. In the last 8 months, I have learned some really good information about my business and how to market my business. I love sharing the information with my employees and other business owners."
"The only regret I have is not joining ATI sooner... Before ATI we were doing $360k year. The first year after joining ATI we went to $704k and now we are OVER $1.6 Mil with the same amount of technicians and staff. ATI has the best coaching and support for Auto Repair Coaching and Auto Body Shop Coaching."
"ATI has been instrumental in the growth and management of our company. We have been with them for nearly 5 years and have only seen positive forward-moving results. ATI has an endless amount of informative subject matter and is always ahead of the curve on upcoming trends."
"Classes taken through ATI in person and online are the most powerful tool we have added to our business and we look forward to the future."
"My son, Chris, and I attended the ATI Eight Essentials event in Memphis, 2019. The information provided was genuine and not the typical hype of magical dust offered by some "companies" that claim to be able to make a business successful ... I recommend ATI to anyone that is starting a new business venture or any business that is unsure how to make a profit."
"My only regret is we didn't attend sooner! We attended ATI's workshop for collision repair shop owners and brought back information that was immediately helpful to our shop. ATI helped us understand our 'numbers' and learn to write better estimates to increase profits. We learned strategies to reduce cycle time, increase production, handle parts more efficiently, and implement best business practices."
"I joined ATI at a time when I was struggling financially in my business, so it was a huge decision. I have grown myself leaps and bounds personally and professionally with the guidance of my ATI coach. I have turned my business and life around completely since joining ATI."
"ATI has helped us get our company where we want it to be. They are the Auto Shop Coaching experts. I've become a better person, leader, husband & father from what I've learned from ATI. The monthly price seems expensive to some. I'm ok with a premium price for a premium service. Thank you, ATI, for improving my life."
"I joined ATI 5 years ago. It was a hard thing to do considering I was still new to being an owner and operator of my shop. We went for it and have no regrets doing so...This has been one of the best things that I have ever done for my business and I will be a member for as long as I can see. I would strongly recommend anyone who is thinking about joining ATI to join...There is a wealth of information and a whole network of other owners that are there to help along the way. "
"Being profitable using ATI's KPI's has opened up many doors of opportunity, not just in paying my business off, being able to support my family as well as my employee's families comfortably, but has allowed me the opportunity to give away vehicles to several families in need of reliable transportation."
"Before ATI our business and life were in chaos, and it was not very fun. Since ATI, we have had time away from the business. The business runs very well. And we have a lot of friends that we have met through ATI. So thank you ATI."
"As a manager in this business, I always approach the classes at ATI with an open mind... Not only have I applied the things I learned in these classes to my shop but also in my life in general... I highly recommend not only ATI and their coaches but every class they host! Never disappointed in any aspect of our visit!"
"We enrolled in ATI's program and six months later we're banging out about 40-50% more production than what we were prior to that. ATI made me realize that the structure that I needed wasn't there and they helped build a plan to get that structure."
"The absolute best place you can go for shop owner improvement."
"Ever since I attended my first ATI workshop and store evaluation, I knew that ATI could help me move the dial from a stable store to a great performing store. With ATI's coach, training workshops, SuperConferences, and most importantly, weekly meetings with my team members, we have consistently increased our store's performance, gross sales, and net profit. I could not imagine where I would be without ATI's Training, Coaching, and Members' input."
George Zeeks is an SEO specialist. He helped me raise the sEO of my company beyond what I thought was possible without paying for it. I recommend him to help any shop owner increase their SEO presence.
"I was hesitant at first but after seeing what ATI can do for your business I was all in. Thanks for opening my mind!"
"ATI is the kind of company we never knew we needed until we found them! [They] put the education of all positions and business owners along with quality standards for all automotive shops as their top priority. ATI has top-notch instructors and is truly dedicated to helping shops be the best they can be. We feel like part of their family! We wouldn't be the shop we are today without them."
"ATI has been huge in helping us grow our businesses. We are continually inspired in every class and the coaches are amazing!"
"[We have] been with ATI for 5 years. There has been so much we have learned during this time. Our shop has allowed me a very flexible schedule and has become so profitable all at the same time. Thank you ATI. We appreciate all your hard work."
"Since joining ATI's program a year ago, my shop has exploded. Sales have more than doubled but, more importantly, profits are unbelievable! This year, my family and I went on the first vacation we've taken since I opened my shop in 2008!"
"Been with ATI for over 10 years. They helped us keep on track and have just started a next-level 20 group to help bring our business to a level we never thought we could achieve when we first started."
"ATI’s 20 groups are a great place to enhance your learning, share ideas and grow your automotive business. If you need coaching, mentoring, or to learn how to run your automotive repair business, Automotive Training Institute is the best in the nation. The Leading Ladies 20 group is one of the only all women’s 20 Group."
"Love everything about this organization."
"ATI has been a great learning experience. Learned more about the industry in the last 3 years than in over 30 years of hands-on in the automotive profession."
"I've been with ATI for years and I've never been more thankful for their support than right now [during COVID]. Keep up the great work."
"We are two years into the ATI program and I am happy I made the commitment. Thank you to [my coach] for all the tough love and always being there for us. Definitely recommend ATI to any shop owner looking to better their business! These guys are the real deal."
"Great atmosphere for learning. Amazing staff. Very knowledgeable coaches. Whether in person or virtual, this is an amazing training program for anyone wanting to have a well-run automotive business."
The SEO course that George is teaching is fantastic. It is hands-on with interactive classes. The amount of knowledge gained from this class is amazing. I would highly recommend it!
"What amazing things I could say about ATI!! We have been with them since 2019 and they have been amazing for our business and personal life. The coaches here truly care about you and your business. Best investment ever!!"
"ATI showed me the intricacies of the Auto Repair industry and educated me on how to be successful in this industry...Proof is in the bottom line as I was deep in the red in my 1st year of ownership. Now 5 years later we're well into the black with an awesome team of people that follow the lead each day...Our customers love the personal attention to detail we provide them with, and they appreciate the service we strive every day to provide them with. Thank you, ATI and [our coach]. We are now a growing business instead of a failing one."
"ATI has a great program. It is definitely a program that I recommend to other shops. This program can make it easier to manage your business and other things in your own life if you are willing to put in the work. ATI gives you the tools to fix your shop."
"ATI has taught us so much that we never knew we never knew! If you could benefit from exceptional Automotive Business Management Training, their proven experience and results can only help your business excel as well!"
"I just got done with a 5 1/2 week vacation... This vacation and all the long vacations I take are a direct result of ATI. I've been with ATI for almost ten years and, yes, at first I said that won't work in my shop or my area and it took about four years before it got through my thick head that they are here to help and they do care very much. So thank you to ATI for everything you have done for me and continue to do. It has been an interesting ride and it continues to get better every day."
"ATI has been a huge help to my business. Thank you so much for all you do."
"I recently sold my business. I want to thank you for helping me turn my business around and implement policies and procedures. Did very close to $1M in revenue last year, and in my last month, we were at $104k for the month."
"ATI has helped us get our company where we want it to be. They are the Auto Shop Coaching experts. I've become a better person, leader, husband & father from what I've learned from ATI. The monthly price seems expensive for some. I'm ok with a premium price for a premium service. Thank you ATI for improving my life."
"Our business has grown tremendously, and we are very happy with the support and education ATI has given us!"
"[Since joining in 2018], my business is thriving, I'm in process of buying a building, hired some new employees. I have no complaints. My coach is awesome and the teachers are fantastic...It isn't always the easiest, but I will tell you first hand that it's worth every second...ATI is the way for any automotive business. Failing or not."
"Joining ATI definitely helped us take our shop to different level."
"Every auto business owner should sign up [with ATI]! Definitely seen a huge difference in my business."
The SEO Group has been one of the most useful takeaways at ATI. The growth I have seen through the class has helped my business so much.
"I was finally done with trying to 'figure it out' on my own. It’s been 8 months since joining and I wish I had done it sooner! Thanks for helping me implement a proven blueprint of owning a successful shop."
"My first time learning with ATI has been incredible. I had no idea how many things I had been missing to help our business succeed...I'm already looking forward to the next session of learning."
"Love coming [to ATI] and learning new ways to improve my shop. Should have joined sooner! Thanks everyone at ATI!"
We've Helped Over 15,000 Shops Grow—And We're Just Getting Started
Founded in 1980, ATI is the leading business performance system for auto shop owners. We help shops increase profits, streamline operations, and run more efficiently with proven systems support.
Let's Build the Shop You've Always Wanted
Fill out the form to claim your free strategy session. no pressure. Just real insight.
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