ATI is the leading consulting and coaching company serving auto and collision repair shops.

certified full-time coaches
active members
Additional Gross Profit for Shop Owners

We'll help you reach your shop goals.

Find & Retain the Best Techs

It’s no secret there’s a war for talent, but that doesn’t mean you have to be on the losing side. We’ll show you how to find the best techs and keep them happy with the latest recruiting and retention strategies. Get started now with ATI's free Hiring Strategy Checklist. It’s a simple list of questions and strategies that guide you through key areas of the hiring process.

Improve Cash Flow & Profit Potential

You didn’t start your business to just barely get by, or only make ends meet. If that’s how your business runs, you’re not reaching your full profit potential and you’re probably “leaving money on the table.” Use ATI's free Win Number Drill to find out what you need to make in total dollars to meet your operating and growth needs. You’ll also learn where you need to adjust to give your shop an immediate boost.

Market in the Digital Age

Marketing has changed drastically over the decade - making a huge shift from traditional to digital strategies. For businesses, it can be difficult to keep up and make the best decisions. We’ll bring you up to speed on the latest strategies and show you how to use them to accomplish your goals. Start with ATI's free Online Presence and Reputation Building Checklist to improve your shop's search rankings and scores.

Simplify Processes to Gain Free Time

Even the most hardworking shop owners need a break. You should be able to spend time with friends and family and go on vacation without worrying about the shop falling apart. We’ll show you how to standardize your processes and remove inefficiencies so you can train a second-in-command to handle the shop while you’re away. For now, here’s ATI's free Productivity Robbers Checklist to help you work on your business instead of in it.

Create a Succession & Retirement Plan

If you’re like the average shop owner, you’re not saving enough to retire comfortably, and you probably don’t have a business exit plan. Whether you want to sell your shop or pass the torch, we’ll help you create a plan to put you on the path to achieving your goals. One way to get started is to use ATI's free Succession Chart to make sure you can cover all your shop vacancies.

Discover New Strategies at Our Shop Owner Events

Find out how the best shop owners work smarter not harder. We’ll cover key strategies that you can implement right away to start growing your shop to its greatest profit potential.

The average owner event attendee sees an immediate uptick of 3 to 8% profit after putting our tips in action back at the shop.

Find an Event

Advanced Solutions for Every Stage of Growth

Shop Assessments

Following our shop owner event, you can sign up for a virtual shop strategy session with an ATI Specialist to assess your operations and provide a plan of action that aligns with the strategies you just learned.

Re-Engineering Program

Overhaul your shop operations for the better with ATI’s 30- and 48-month all-inclusive programs. You get in-depth training and resources, and unlimited coaching support.

20 Groups

Shop Owners from our program can join small groups that share ideas, support each other and celebrate growth milestones.

Alumni Program

Stay current after your ATI training program with ongoing support and coaching as needed with others who have done the same.

Find solutions for your shop

Personal Coaching to Help You Reach Your Goals

Meet Our Coaches

What Our Members Say...

“ATI showed me the intricacies of the Auto Repair industry and educated me on how to be successful in this industry…Proof is in the bottom line as I was deep in the red in my 1st year of ownership. Now 5 years later we’re well into the black with an awesome team of people that follow the lead each day…Our customers love the personal attention to detail we provide them with, and they appreciate the service we strive every day to provide them with. Thank you, ATI and [our coach]. We are now a growing business instead of a failing one.”

Joe McOwen Balducci's Total Car Care

“Our shop has been a member of ATI for almost a year and we have seen our business and vision transform in ways we really didn’t believe was possible…The amount of content and training materials is full of excellent information and industry-specific insights. I cannot accurately convey the totality of ATI’s help in radically changing us and our business…If you own an auto repair shop, you’re either with ATI and moving to the front, or falling behind with everyone else. Get involved with them today!”

Gator Caswell Hometown Motors

“Been with ATI for over 10 years. They helped us keep on track and have just started a next-level 20 group to help bring our business to a level we never thought we could achieve when we first started.”

Steve’s Auto Repair and Tire Steve's Auto Repair and Tire