FALL
TRAINING &
INDUSTRY SUMMIT.
Join successful shop owners, ATI coaches, and industry leaders like Tekmetric, Kukui, Imperial Supplies, NAPA, US AutoForce, & more for a day of learning, networking, and growth. Hear actionable presentations from partners helping top-performing shops stay ahead, build a practical plan you can take back to your shop, and connect face-to-face with vendors & fellow shop owners during an extended tradeshow and happy hour. Leave with new ideas, valuable relationships, and a clearer roadmap for your shop's next stage of growth.
Bring your team. Every additional attendee from your shop is $99.
500 South Tryon Street
Charlotte, NC 28202
$199 Non-Members
$99 each additional attendee
ONE DAY THAT COULD CHANGE
THE NEXT YEAR FOR YOUR SHOP
Most events give you ideas. This one helps you decide what to do next. You'll spend the first half of the day learning directly from ATI coaches and successful shop owners who have already solved the challenges you're dealing with right now. Then you'll have dedicated time with the companies, tools, and services that can help you execute. No guessing. No wandering a tradeshow floor wondering who's worth talking to. You'll leave knowing exactly where your biggest opportunities are and which actions will have the biggest impact on your business.
Real numbers, not opinions
Learn the numbers that drive shop performance, including labor gross profit, average repair order, effective labor rate, technician productivity, and car count. You'll quickly identify where money is leaking from your business and what top-performing shops are doing differently.
Vendors who teach, not pitch
Our industry partners aren't there to deliver sales pitches. They're here to share practical ideas, technology, and strategies that can help you improve operations, increase profits, and save time.
In-Person Networking
Spend time with the companies serving the industry while ATI can help you evaluate your options. Instead of collecting business cards, you'll have productive conversations that can set you up with exclusive pricing and help with your shop if you need it.
WHATEVER SIZE YOUR SHOP IS TODAY
Mechanical or collision, one bay or three locations, ATI member or not. If you are trying to run a better business next year than you did this year, there is a seat here for you.
The Solo Operator
You are the owner and the lead tech. You want to stop trading every hour for a dollar and start building something that does not depend on you being in the bay.
Owner With a Team
You have techs and advisors but you are still the bottleneck. You want systems, accountability, and vendors who make your week easier instead of harder.
Established Operator
The shop is profitable and you want the next level: a second location, a real exit number, or a tech stack that scales without adding headcount.
THE PEOPLE ON STAGE
ATI leadership opens and closes the day, and every session is led by someone who works with independent shops for a living.
Mike Bennett
An ASE Master Technician and shop owner who still runs his own shop in Gettysburg, Pennsylvania, and has spent more than a decade training ATI members full time.
CJ Frederick
With ATI since 1999, CJ has led the regional consultant team, new business development, and the national sales group across 25 years of conversations with shop owners.
Including ATI Instructors, a moderated panel of ATI member shop owners, and session leaders from Kukui, Tekmetric, NAPA, US AutoForce and Imperial.
SUMMIT AGENDA
Doors open at 7:30 AM. Coffee is on. Come ready to take notes and leave with your next three moves already written down.
TRADE SHOW PARTNERS
Suppliers and vendors that members with ATI already work with across parts, tires, shop management software, marketing, payments, diagnostics, and accounting. They will be presenting, staffing booths, and bringing show pricing you will not find on a website.
Partners marked with a gold bar are also presenting a session on the main agenda.
LEAVE WITH A PLAN,
NOT JUST BROCHURES
- A clear read on where your shop stands against real industry benchmarks pulled from thousands of independent shops.
- Your next three moves, written down before you leave the closing workshop.
- Pricing and profit changes you can make Monday from the P&L bootcamp and the top performer session.
- Direct relationships with sixteen partners and whatever show pricing you negotiate on the floor.
- A room full of operators who get it and a member panel that has already solved what you are facing.
ROOTED IN OUR PURPOSE.
DRIVEN BY WHAT'S NEXT.
For more than 40 years, the Automotive Training Institute has been committed to one mission: helping independent shop owners build more profitable businesses and better lives. From industry leading business coaching and live events to AI powered learning, digital education, and member buying power, we invest in what is next without losing sight of the values that built our reputation.
MINT MUSEUM UPTOWN
A working day in a room worth showing up to. Sessions run through the main space, the tradeshow floor opens at 5:00 PM, and happy hour runs until 7:30.
Mint Museum UptownLevine Center for the Arts
500 South Tryon Street
Charlotte, NC 28202
Doors open at 7:30 AM • Program runs 8:15 AM to 7:30 PM
Get Directions
REQUEST YOUR SPOT
FOR OCTOBER 22
- Full day of training with ATI coaches and a member panel
- Six partner led sessions on AI, marketing, sales, and tire profit
- Lunch, happy hour, and hors d'oeuvres
- Access to the tradeshow floor and all sixteen partner booths
- Training materials and your written action plan to take home
Tell us who is coming and our team will follow up with your rate and payment details. Seating is limited.
FREQUENTLY ASKED QUESTIONS
What does the ticket cost and what does it cover?
ATI members pay $149 for the first attendee from their shop and non members pay $199. Every additional attendee from the same shop is $99 either way. That covers the full day of sessions, lunch, happy hour and hors d'oeuvres, training materials, and full access to the tradeshow floor.
How do I actually pay?
Fill out the request form above and our events team will reach out with your rate and a payment link. Your spot is held once payment is complete.
Do I have to be an ATI member to attend?
No. This event is open to any independent mechanical or collision shop owner who wants to run a better business. Members and non members are in the same room, and the member panel is one of the reasons to be there. Members do get a reduced rate of $149 on their first attendee.
Can I bring my service manager or my spouse?
Yes, and we recommend it. Some of the best decisions in a shop get made by two people who heard the same thing at the same time. Additional attendees are $99 each, for members and non members alike. Just note how many seats you need on the form.
Is this a sales pitch from vendors all day?
No. Partner sessions are on the agenda because they teach something you can apply. The selling, the questions, and the negotiating happen on the tradeshow floor during happy hour, which is the part most owners tell us they get the most out of.
My shop is small. Is this still worth it?
Yes. The benchmarks and the moves we cover scale to where you are. A solo operator and a three location owner walk out with different plans built off the same numbers.
Where exactly is it and when should I arrive?
The Mint Museum Uptown in Charlotte, North Carolina. Doors open at 7:30 AM, opening remarks start at 8:15 AM, and the day wraps at 7:30 PM after happy hour. Plan on the full day.
What happens after the event?
You leave with takeaways you can use immediately. If you want to go further, the next step is a one on one strategy session with an ATI coach to build a plan for your specific shop. That is your call, not a requirement.
ONE DAY IN CHARLOTTE
COULD CHANGE YOUR NEXT YEAR
Spend October 22 with the people who have helped 31,000+ owners add over $4.4 billion in gross profit, and sixteen partners who supply the shops doing it.