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Baby Boomers Are Sinking Your Ship

According to Pew Research Center, baby boomers are retiring at a rate of 10,000 a day and have been since January 1, 2011. This trend will continue until December 31, 2030. In my 30-plus years in this business, I have never experienced a more difficult time than now to find good qualified staff.

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Automotive Training Institute's Members Raise Over $70,000 for Orlando's Kid Beating Cancer Charity at Annual Conference

ATI raised over $70,000 for Kids Beating Cancer (KBC) from attendees at its annual SuperConference. This year's conference was hosted near KBC's facility in Orlando, FL and attended by over 600 of ATI's members, partners and vendors.

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Overcoming the Uncertainty of the Auto Industry

What's the future of the automotive service industry? As I ponder this common question, I'm reminded of the tale of two CEOs from another industry. Allow me to introduce you to Reed and John. Reed was the founder of a small niche business that was losing money. John was the CEO of an established Fortune 500 organization.

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Veterans Day is Around the Corner!

Here's a marketing idea that's also good for the community: a promo for veterans and active duty. Email blast, Tweet, Facebook, Google +, etc. You could limit the promotion to one day only or for the week.

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The ATI Way | Fundamental #5: Be Performance-Driven

We appreciate effort, but we reward and celebrate results. Set challenging goals, and then go after them. Don't shy away from metrics or accountability. Numbers are the best tool we have to help us understand how we're doing and how we can improve our performance. Holding ourselves accountable for results is a reflection of our commitment to our mission.

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Daylight Saving Time

November marketing Idea! Offer to change your customers' clocks. Here is a sample email blast you can send: Dear [Customer], It is that time of year again and in a few days we will be setting our clocks back one hour on Saturday night November 3 before we go to sleep.

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ATI's SuperConference 2019

SuperConference 2019 Registration is Open!

March 20-23, 2019 at the JW Marriott San Antonio Hill Country Resort

One of the automotive industry's premier annual gatherings, ATI SuperConferences bring together the best minds in the industry, world-class guest speakers and the owners of hundreds of the Top Shops in the US and Canada

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AMi Certified:
Approved for Educational Credit!

Auto and Collision Repair
Shop Owner's 1-Day Workshops

Our Auto Repair and Collision Repair Shop Owner 1-Day Workshops will re-ignite your passion, re-energize your business, and increase your profits by 3-8% or your money back.

Find a Workshop near you and gain more control!

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Seating is Limited

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