Why You Stink at Selling Maintenance to Women

With more than half of women in the United States working outside the home and accounting for 47 percent of the workforce, they are quickly becoming the primary customer and target audience for auto repair shops nationwide. In fact, women control 85 percent of purchasing decisions, so if your shop does not cater to their preferences, they’ll likely pass you by or overlook your services entirely.

If you’re missing the mark on attracting women customers and you want to change that and keep them coming back, then the following is a must-read.

Read the complete article at Motor Age