The following statement will get me in trouble with ATI Instructor Randy Somers, but here it is: I have a problem with the goal poster. As I share my black Friday experience, you’ll understand why.
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If ATI were to give out an award at SuperConference for the Lowest Labor Rate in the Country, “Patrick” would have been the winner! Patrick was a member who I coached several years ago, who
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“What can I do to get more cars?” asked “Mark,” an ATI member who was experiencing the winter blues. He was averaging $3,900 dollars in weekly mechanical sales and 13 cars. It was hard to
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My wife is the ultimate accountability coach. During the holidays, she was holding me accountable for the completion of several household projects. My first assignment was to change the light-bulb in the basement bathroom. Based
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“Do you always take the action that you know you need to take?” As I reflect on this question, I’m reminded of a scene from my favorite movie “The Matrix.” There was a pivotal point in
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Have you ever wondered: “How do I get what I want in life?” As I reflect on this question, I am reminded of an interview I saw this weekend with former Ohio State University Running
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Are you a victim of the four-minute rule? I now realize this is what happened to my former client “Randy” back in 2010. He had just completed an in-person interview with a service manager candidate
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Staff must not only know their duties but in which order they should be tackled. To ensure your employees know their tasks and prioritize them properly, you must rely on standard operating procedures (SOPs) to create
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I have fond memories of the summer of 2012 when my wife and I got the news that she was expecting our second child. During my coaching calls, my clients would ask, “Eric, are you
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In the spring of 2012, Michelle Long, co-owner of Long’s Car Care Center in Woodinville, Wash, saw an email from her Automotive Training Institute (ATI) coach that changed everything. It was about an all-women 20
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