Running a successful operation goes beyond just car counts and workflow efficiency. It heavily relies on how we handle challenges within our team, especially when employees falter or fall short of expectations. Our approach to these situations can significantly impact our business trajectory, team morale and the overall culture we foster. Two primary methods emerge when…
Running an auto repair shop can be a lucrative venture, especially when you tap into various avenues for revenue generation. One of the most consistent and profitable areas to explore is tire services. Tires are essential to every vehicle, and their maintenance and replacement needs provide a prime opportunity for monetization. This article will explore…
We have a winner! Congratulations to William Wells, ATI Member and owner of William Wells Three Star Tire & Auto in Columbus, MS, for winning the Indycar race experience. He and a “plus one” will enjoy a free race experience of their choice — airfare and hotel accommodations included! Want a chance at being the…
Automotive Training Institute (ATI), a leading coaching and training company for auto shop owners, hosted its second annual Fall ShowCase at the Hilton Baltimore BWI Airport in Maryland. Hundreds of shops attended both in-person and virtually. Created as a sister event to ATI’s annual SuperConference, Fall ShowCase highlights the best in the auto repair industry, including updates on…
In the fast-paced world of automotive repair, convenience is critical. Today’s consumers expect efficient service and hassle-free transactions, which extend beyond the actual repair process. Offering quick and easy payment options for automotive repairs is not just a customer-centric strategy; it can significantly benefit both repair shops and their clients. Read the complete article at Motor…
If you’re a surfer, you don’t want to be on the back side of a wave paddling feverishly to catch up for a shot to ride on the crest. That was the crux of the presentation ATI executive coach Mike Bennett made on the stage this morning at the ATI Fall ShowCase. Using a plethora…
In a panel led by Chris Messer, VP / Group Publisher at Endeavor Business Media, ATI’s Diamond Partners weighed in on key challenges facing shop owners during ATI’s Fall Showcase 2023. Panelists included Lauren Briggs from NAPA Auto Care, John Eades from Motor Supply Co., Dr. Mark Hale from Facepay, PJ Leslie from Tekmetric, and…
The primary focus in recruiting and evaluation should be to find people whose natural tendencies, motivations and personalities fit your company culture. Skills can be trained and developed. Knowledge and experience are akin to a muscle and can be grown and developed with effort and work. In contrast, changing someone’s character and traits is extremely…
As a shop owner, you’ve likely spent a ton of time building your business, workplace culture and making your employees happy. So, when are you going to start enjoying the fruits of your labor? The first step in creating more free time for yourself is to hire a qualified second in command (SIC). Read the…
The Automotive Training Institute (ATI), is excited to announce Craig Montgomery as our new President. Craig brings a wealth of knowledge and experience to ATI through his past 15 years as an executive in the logistics and automotive technology industries. Most recently, Craig was the Chief Revenue Officer and General Manager for Derive Systems, which…