How to Respond to a Customer Complaining About Price

A common scenario for shops: The service advisor breaks down the cost of the job to the customer. The customer is incredulous at the price of the part, having made online price comparisons, and claims they can get it from another retailer for much less. This is where the old ‘bring your own steak to the restaurant’ story is often told. But Bryan Stasch, vice president of product and content development at the Automotive Training Institute, doesn’t want you to go down that road.

Read the complete article at Auto Service World.