Increase ARO, Sales by Improving Courtesy Checks

Positive change in top-line sales often requires a positive change in thinking. But unfortunately, there are times when people accept defeat and mistake negative feelings for fact, such as it feels like there’s a slowdown in cars coming in the door; the phones feel like they’re not ringing as much as they used to; and the invoice stack feels lighter at the end of the day now. The problem with all these feelings is that you can’t track them, nor are they something you can measure. 

Read the complete article at Motor Age