Hard work doesn’t pay off. I know Shop Owners who work around the clock but still have low car count. They arrive early, stay late, but have a low retention rate. They work hard to fill their …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
Sales / Marketing
Jumpstart Your Shop’s Marketing with These Top 3 Freebies
As an automotive repair shop owner, you know how important it is to keep your technicians busy. Having insufficient cars coming in the door can break the bank quickly. Often, marketing is the weak point …
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Always Be Closing! The ABCs for Boosting Collision Shop Business
Even the best shop inevitably has a dry spell once or twice a year. Or perhaps you have a shop that struggles all year long to keep your technicians busy. No matter the situation, we …
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How to Gain an Unfair Advantage in Your Area
How do they do it? I asked this question several years ago, as a new member of my local Toastmasters International club. The meetings were held every Tuesday, and the room was always packed with …
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Three Steps to Build a Leading Brand
It’s late in the evening and you’re out of town, driving without your GPS device. You don’t know where you are, you don’t know where you’re going, but you do know that you’re hungry! Up …
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Ready-Aim-Hire! 3 Sure-Fire Tips for Getting the Best Techs
In my last blog, I shared the Top 5 Reasons You’re Losing the War to find (and keep) talented automotive technicians. This week we will look at how to get top talent walking in your …
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The Difference Between Losing and Being Beaten
In his book Essentialism, The Disciplined Pursuit of Less, Greg McKeon tells the story of Larry Gelwix, one of the most successful high school rugby coaches in history. In thirty-five years, his Highland High School …
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How to Increase the WOW Count at Your Shop
Imagine that you’re a customer getting your car serviced at your shop. What are the first words that come to mind when you pull up to the curb? What’s the first impression you get as …
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The Fastest Way to Build Trust With Your Customers
“That’s outrageous! It’s just too much!” Said “Gary,” the owner of a 2007 Toyota Camry in need of a power steering pump and fluid exchange. I overheard this conversation as I was listening to the recording …
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How to Lose Your Good Customers Over Price
I’m losing business because of the pricing matrix!” This statement was made by a shop owner named Rich, during our weekly coaching call. Both his car count and average repair order (ARO) were down from the previous …
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