There’s a familiar story that is told of a new insurance agent named “Jack” who was struggling to make sales. He would contact ten leads and come away with ten rejections. He believed that business …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
Sales / Marketing
How To Reach Your Repair Order Goal By Winning Over Customers
The most common complaint I hear from auto repair shop owners is “I need more cars to hit my sales goal” – and most of the time that is not the problem. They have plenty …
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Is Your Shop Too Expensive?
Imagine dining out at Ruth Chris Steakhouse. Your waiter comes out and takes the order for your family of four without writing anything down. It takes forty-five minutes for the food to arrive, and when …
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It’s Not About the Price—It’s About the Money
A few weeks ago I was working with my service advisor on overcoming price objections and dealing with price shoppers. One of the points I was making is that with most callers asking for a …
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How To Bounce Back From Your Setback
So, there I was, managing a 3.5 million dollar shop in Largo, Maryland. For three months, I had a pressing need to hire another technician. While my colleagues and competitors complained about car count, I …
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My Biggest Frustration With Goal Achievement
“I’m thinking that one session of repair order audits will instantly solve my Average Repair Order problem!” “I’ve been in business for thirty years, but I’m certain that my upcoming thirty-minute coach call will forever …
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How to Charge an Upscale Price Without Upsetting Your Patrons
So, there I was. I had just arrived in Florida for a weekend getaway and checked into my hotel. The bad news was that it was getting late, and I was getting hungry. The good …
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The Digital Effect: How the Internet Is Impacting Your Shop
How often do you look up your shop online? As a former shop owner, I rarely took the time to review how my shop appeared on the internet. When I first opened my doors, the …
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The Extra Inch
I was recently thinking about what makes a baseball player great. I remembered sportscasters talking about the difference between a player with a .250 batting average compared to one batting .300. The typical major leaguer …
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A “Key” to Your Success
As I reflect on the lyrics from the song “Already Gone,” I’m reminded of a retired dentist I read about named Jack who started a consulting business in the midwest. His clients blamed their declining …
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