Auto Shop Coaching Blog

Sales / Marketing

How To Profit From Your Biggest Problem

The San Antonio Spurs are one of the most successful franchises in professional basketball.  They’ve won five NBA Championships and have the highest regular season winning percentage in league history. With all their success, the Spurs still
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How to Master The Art of Persuasion

What’s possible if you become a master of persuasion?  As I ponder this question, I’m reminded of something that happened back when I was a shop manager in need of a new car. The shop was
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The Best Kept Secret To Increasing Your Car Count

Are you frustrated by the decrease in car count that came with your increase in Google AdWords? Does it feel like you’re flushing money down the drain with each marketing campaign? In his book titled, Sticky
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How to Prevent a Blowout in Your Bank Account

“This tire is defective! I want to talk to the manager!” This is what I overheard at the service counter while conducting a shop visit back when I was a district manager for a national automotive
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How to Become an Irrelevant Shop

Now that I have your attention, imagine that you’ve just landed in an unfamiliar town where you don’t know anyone, and you lack access to a rental car. To make matters worse, your hotel doesn’t
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How to Bridge the Celebrity Gap at Your Shop

Do you have a celebrity gap at your shop? “Dan,” a shop owner from the Midwest, has one. A few weeks back on a 100-degree afternoon, a customer named “Sarah” arrived at his location with the following
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The Secret to Successful Selling at Your Shop

My interviewer threw me a curve-ball! I had just graduated from college and was interviewing with a sales manager named “James,” for an outside sales position with a major copy machine company. “Sell me this
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How to Sell to a Dishonest Customer

“Michelle” drives a Mercedes E350 and is on her way to the mall. She will spend over one thousand dollars on Christmas presents for her family. Later in the evening, she will meet with her
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