Who is usually the lowest paid person in your auto repair shop? Most of the time, it is the shop owner. When we account for every hour you spend working at the shop open to …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
Sales / Marketing
How To Improve Your Car Count in Four Minutes or Less
It was the worst recording of an incoming phone call that I’d ever heard. It was so bad that I was sure Ashton Kutcher would appear to confirm that the call was really fake and …
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You’re Not Ruined! How To Respond to a Negative Review
You just got a bad review on Google. It’s a 1-star with a nasty one-sided story about what a terrible job you did, or how your shop ripped them off. As the shop owner, your …
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Influencing the Customer’s Behavior with a Professional Greeting
Calling a place of business to get a task taken care of, make an appointment, or just to gather information can be a dreaded event. Many people will put off the call because they know …
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What Customer Service Should Look Like in Your Shop
One of my members owns a very successful shop on the west coast. Despite COVID restrictions, wildfires, and being in a fairly small city, his shop thrives. His car count has stayed strong, his technicians …
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Make an Impactful First Impression!
Have you ever walked into a business and not been acknowledged? It does not feel great. All the more reason to be sure you always acknowledge a customer who has entered your business within 2-3 …
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The Inconvenient Truth About Your Shop
“So, you expect all of us here today, to be able to charge these unrealistic prices?” This question was posed to the ATI instructor by “John” while he was in an ATI service advisors class. …
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Your New Year’s Goal – Create a Target You Can’t Miss
The countdown is on to a new year. If 2020 left your shop feeling like you’ve been in a boxing match most of the year, you are not alone. Auto repair shop owners across the …
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How to Master the Customer Intake Dialogue
What happens when you have an intake dialogue with a customer, send the work order to the shop, they complete what was on the work order, you call the customer to say the car is …
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Top 5 Tips to Avoid the Holiday Car Count Blues
Are you going to be sobbing over your Thanksgiving turkey as you think about December? Many auto repair shop owners tell me that the holiday season, while busy for many retailers, is their slowest time …
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