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1-Day Workshop Highlights

Eight Essential Skills for Auto and Collision Repair Shop Success

7 Hours, 14 AMI Credits

We've helped more than 25,000 shop owners just like you  make more money with less work and less stress than ever before!

Your interactive and entertaining 1-day workshop includes:

  • Seats for you, your spouse and your manager
  • Printed take-away workshop materials
  • Great lunch (or dinner) at a really nice hotel
  • One-hour breaks to connect with other shop owners

In a single day, we'll cover:

  • Unlocking the Power of Your P&L
  • Analyzing and Controlling Your Production Costs
  • Pricing Parts in a Competitive Market
  • Choosing Labor in a Competitive Market
  • Increasing Sales While Building Long Term Relationships with Customers
  • Creating Predictability, Keeping Your Store Staffed, and Preparing for a Secure Retirement Through Effective Succession Planning
  • Increasing and Stabilizing Your Car Count Through Cost-Effective Marketing
  • Effective Estimating Techniques
  • How to Increase Your Profits through Effective Negotiation with Insurance Companies



Eight Essential Skills for Auto Repair Shop Success

7 Hours, 14 AMI Credits

Our interactive and entertaining 1-Day Workshop includes seats for you, your spouse and your manager; printed take-away workshop materials; a great lunch (or dinner) at a really nice hotel; and one-hour breaks to connect with other shop owners.

You will learn the following Eight Essential Skills to re-energize your business—and increase your profits by 3-8%!

Register Now

Skill 1
Improve Your Cash Flow Now

Learn the critical difference between increasing sales and creating positive cash flow, by using the next generation of bookkeeping.

Discover Your Balance Sheet

  • Go from just making money to creating real wealth.
  • Maximize your most precious resource, working capital.
  • Always know how much cash you have to spend INSTANTLY.
  • Uncover 9 secrets of creating consistent positive cash flow, so you’ll never run out of money.

Unlock the Power of Your P&L

  • Learn how to turn your P&L from a tax document into a financial diagnostic tool.
  • Discover how much money you're really leaving on the table.
  • Uncover hidden expenses that suck cash out of your business and increase your stress.
  • Make more money by analyzing and controlling your production costs.
Workshop Registration

Skill 2
Discover Your Sales and Profit Potential

Many shop owners are working harder to make other people more money. Discover how to work smarter not harder to increase cash in your pocket, reduce your stress, and get more freedom.       

  • Dramatically increase your profit without having to dramatically increase your sales.
  • Get peace-of-mind and reduce your stress by turning your business from a sloppy high maintenance monster into a lean, efficient cash flow machine.
  • Learn the system that dramatically increases your sales, productivity, and profits by investing only 1.5 hours each week working smarter not harder.
Workshop Registration

Skill 3
Market Your Shop in the 21st Century

Traditional marketing is becoming more expensive and less effective. Discover how to increase and stabilize your store traffic with the best customers—faster, smarter, and for a lot less money!

Stabilize Your Car Count

  • Increase and stabilize your car count with effective “no cost” marketing.
  • Discover why most ads are ignored and what you can do to get a consumer’s attention.
  • Get the value proposition marketing checklist to make you stand out from your competition.
  • Discover 4 critical steps that turn service appointments into higher sales, customer satisfaction, and repeat business.

Get Found on Cell Phones

  • Discover why your Google prime category dramatically impacts whether new customers can find you.
  • Uncover why Google and Yelp reviews will make or break your car count.
  • Use Google’s newest tool, Events and Offers to get noticed in your area.
  • Discover why SEO is NOT enough to drive new customers to your shop.

Target Your Most Profitable Consumer

  • Increase car count with the best customers who buy 58% of all repair and 71% of all maintenance.

Master Your Phone

  • Convert “how much?” phone calls into service appointments.
  • “Set the stage” to eliminate most price objections at your counter.

Super-Charge Your Sales Skills at Your Counter

  • Learn how to connect emotionally with consumers.
  • Build instant rapport by using the power of total communication.
  • Compete based on value instead of price.
  • Overcome the “I can get it cheaper” objection.
Workshop Registration

Skill 4
Create Consistency & Freedom with SOPs

  • Create a consistent courtesy check process your people will actually follow.
  • Discover the one thing you MUST do BEFORE you go Digital Vehicle Inspections.
  • Learn essential time management techniques that give you more freedom by fixing problems right the 1st time.
  • Create your turn-key business by building a process book and creating effective job descriptions.
  • Learn how to empower your employees to take responsibility for your shop’s success, so you can take more vacations.
Workshop Registration

Skill 5
Improve Your Profitability

Make More Money on Parts

  • Get ATI’s profit driving Parts Matrix.
  • Learn how to build a competitive menu services and still make money.
  • Overcome the “I can get it cheaper” objection and still get your customer’s long-term business.

Make More Money on Labor

  • Set your labor rate based on rising costs and still be competitive.
  • Uncover how much your employees really cost you. Time IS money!

Make More Money on Tire Packages

  • Discover the power of “Good” “Better” “Best” packages, that increase your profits and make purchasing easy for your customers.
Workshop Registration

Skill 6
Recruit & Retain the Best Employees

Finding qualified help who wants to work is a huge headache for many shop owners. Discover secrets the pros use to keep their stores fully staffed with the best people.

Learn Effective Staffing Strategies

  • Discover where to look for qualified help, where no one else looks.
  • Learn how to attract the best techs with an optimized online presence.
  • Transition to the new workforce (from baby boomer to the millennials).
  • Save time and aggravation by learning how to avoid hiring the wrong people.
  • Retain your best employees by creating “golden handcuffs”.

Develop Your High-Performance Service Team

  • Turn your adult day care into high performance service culture
  • Align your culture to your brand to motivate your employees and build customer loyalty.
  • Turn average employees into “A” players
  • Create long-term staffing stability with an effective apprentice mentoring program.

Comp Plans & Incentives

  • Choose the right comp plan to attract, retain, and motivate quality employees.
  • Retain top quality employees with pay and benefits and still be profitable.
  • Motivate employees without exploding your payroll.
  • Discover the ultimate service manager comp plan that gives you more free time and freedom without worrying about losing money.
Workshop Registration

Skill 7
Effective Succession Planning

  • Make your business run better even while you’re on vacation for an extended period of time.
  • Make your business more predictable and valuable by creating a process book for your systems and services.
  • Protect you, your family, and your employees by creating a black book for critical financial information, key accounts, and relationships.
  • Protect your income even if your health fails.
  • Create an Advisory Board to make decisions in case you can’t.
  • Discover how to work ON your business instead of IN your business.
  • Learn how become the leader they'll love instead of the manager they hate.
  • Start enjoying more freedom and financial security NOW, instead of hoping for it someday when you retire.
Workshop Registration

Skill 8
Effective Retirement Planning

Plan for Retirement

  • Discover much money do you need to live out the rest of your life.
  • Learn how to fund your retirement, even if selling your shop won’t be enough.
  • Succession and retirement strategies: Discover which one is right for you.
  • Start your roadmap of developing a written plan (Only 10% of owners have one).
  • Design your master book for any key employee to run the business like you do.
  • Learn why you must start training a capable 2nd in command 3 to 5 years BEFORE you plan to retire.

Prepare to Sell Your Business

  • Determine how much your business is worth.
  • Make your business look more valuable to a bank.
  • Learn how to protect yourself if you have to hold the paper (85% fail in the first 18 months).

Prepare to Transfer Your Business

  • Discover how to transfer your business to your kids or an employee.
  • Uncover how to leave assets to your kids, without getting killed in taxes, and without breaking up your family.
Workshop Registration

Eight Essential Skills for Collision Repair Shop Success

7 Hours, 14 AMI Approved Credits

Our interactive and entertaining 1-Day Workshop includes seats for you, your spouse and your manager; printed take-away workshop materials; a great lunch (or dinner) at a really nice hotel; and one-hour breaks to connect with other shop owners.

You will learn the following Eight Essential Skills to re-energize your business—and increase your profits by 3-8%! This version of the workshop incorporates a specific focus on the Collision industry for:

  1. Insurance Company Negotiations
  2. Estimatics for Profit
  3. Collision Repair Marketing
  4. How You Pay Your Staff
Register Now

Skill 1
Improve Your Cash Flow Now

Learn the critical difference between increasing sales and creating positive cash flow, by using the next generation of bookkeeping.

Discover Your Balance Sheet

  • Go from just making money to creating real wealth.
  • Maximize your most precious resource, working capital.
  • Always know how much cash you have to spend INSTANTLY.
  • Learn strategies to control accounts receivables.
  • Uncover 9 secrets of creating consistent positive cash flow, so you’ll never run out of money.

Unlock the Power of Your P&L

  • Learn how to turn your P&L from a tax document into a financial diagnostic tool.
  • Discover how much money you're really leaving on the table.
  • Uncover hidden expenses that suck cash out of your business and increase your stress.
  • Make more money by analyzing and controlling your production costs.
Workshop Registration

Skill 2
Discover Your Sales and Profit Potential

Many shop owners are working harder to make other people more money. Discover how to work smarter not harder to increase cash in your pocket, reduce your stress, and get more freedom.       

  • Dramatically increase your profit without having to dramatically increase your sales.
  • Get peace-of-mind and reduce your stress by turning your business from a sloppy high maintenance monster into a lean, efficient cash flow machine.
  • Learn the system that dramatically increases your sales, productivity, and profits by investing only 1.5 hours each week working smarter not harder.
Workshop Registration

Skill 3
Market Your Shop in the 21st Century

Traditional marketing is becoming more expensive and less effective. Discover how to increase and stabilize your store traffic with the best customers—faster, smarter, and for a lot less money!

Stabilize Your Car Count

  • Increase and stabilize your car count with effective “no cost” marketing.
  • Discover why most ads are ignored and what you can do to get a consumer’s attention.
  • Get the value proposition marketing checklist to make you stand out from your competition.
  • Discover 4 critical steps that turn collision appointments into higher sales, customer satisfaction, and repeat business.

Get Found on Cell Phones

  • Discover why your Google prime category dramatically impacts whether new customers can find you.
  • Uncover why Google and Yelp reviews will make or break your car count.
  • Use Google’s newest tool, Events and Offers to get noticed in your area.
  • Discover why SEO is NOT enough to drive new customers to your shop.

Target Your Most Profitable Consumer

  • Increase car count by marketing to your most profitable customers.

Master Your Phone

  • Convert phone calls into estimate appointments.
  • “Set the stage” to eliminate most price objections.

Super-Charge Your Sales Skills

  • Learn how to connect emotionally with consumers.
  • Build instant rapport by using the power of total communication.
  • Compete based on value instead of price.
  • Overcome the “I can get it cheaper” objection.
Workshop Registration

Skill 4
Create Consistency & Freedom with SOPs

  • Create a consistent estimatic process your people will actually follow.
  • Discover the one thing you MUST do BEFORE you go to Photo Vehicle Inspections.
  • Learn essential time management techniques that give you more freedom by fixing problems right the 1st time.
  • Create your turn-key business by building a process book and creating effective job descriptions.
  • Learn how to empower your employees to take responsibility for your shop’s success, so you can take more vacations.
Workshop Registration

Skill 5
Improve Your Profitability

Make More Money on Parts

  • Learn strategies for making your parts process more profitable.
  • Learn how to document, charge, and get paid for parts.
  • Learn how to turn shop supplies and hardware into a profit center.

Make More Money on Labor

  • Set labor profitability based on efficiencies and charging for what you do.
  • Uncover how much your employees really cost you. Time IS money!
Workshop Registration

Skill 6
Recruit & Retain the Best Employees

Finding qualified help who wants to work is a huge headache for many shop owners. Discover secrets the pros use to keep their stores fully staffed with the best people.

Learn Effective Staffing Strategies

  • Discover where to look for qualified help, where no one else looks.
  • Learn how to attract the best techs with an optimized online presence.
  • Transition to the new workforce (from baby boomer to the millennials).
  • Save time and aggravation by learning how to avoid hiring the wrong people.
  • Retain your best employees by creating “golden handcuffs”.

Develop Your High-Performance Collision Team

  • Turn your adult day care into high performance business culture.
  • Align your culture to your brand to motivate your employees and build customer loyalty.
  • Turn average employees into “A” players.
  • Create long-term staffing stability with an effective apprentice mentoring program.

Comp Plans & Incentives

  • Choose the right comp plan to attract, retain, and motivate quality employees.
  • Retain top quality employees with pay and benefits and still be profitable.
  • Motivate employees without exploding your payroll.
  • Discover the ultimate manager comp plan that gives you more free time and freedom without worrying about losing money.
Workshop Registration

Skill 7
Effective Succession Planning

  • Make your business run better even while you’re on vacation for an extended period of time.
  • Make your business more predictable and valuable by creating a process book for your systems and services.
  • Protect you, your family, and your employees by creating a black book for critical financial information, key accounts, and relationships.
  • Protect your income even if your health fails.
  • Create an Advisory Board to make decisions in case you can’t.
  • Discover how to work ON your business instead of IN your business.
  • Learn how become the leader they'll love instead of the manager they hate.
  • Start enjoying more freedom and financial security NOW, instead of hoping for it someday when you retire.
Workshop Registration

Skill 8
Effective Retirement Planning

Plan for Retirement

  • Discover much money do you need to live out the rest of your life.
  • Learn how to fund your retirement, even if selling your shop won’t be enough.
  • Succession and retirement strategies: Discover which one is right for you.
  • Start your roadmap of developing a written plan (Only 10% of owners have one).
  • Design your master book for any key employee to run the business like you do.
  • Learn why you must start training a capable 2nd in command 3 to 5 years BEFORE you plan to retire.

Prepare to Sell Your Business

  • Determine how much your business is worth.
  • Make your business look more valuable to a bank.
  • Learn how to protect yourself if you have to hold the paper (85% fail in the first 18 months).

Prepare to Transfer Your Business

  • Discover how to transfer your business to your kids or an employee.
  • Uncover how to leave assets to your kids, without getting killed in taxes, and without breaking up your family.
Workshop Registration

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