Auto Shop Coaching Blog

Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.


Become fearless

How to Become a Fearless Shop Owner

Become fearless

“What did you fail at this week?” This question was posed to young “Sarah” by her father each night at the dinner table. So much so, that it became part of their dinnertime routine. If
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Lying female with a long nose

How to Sell to a Dishonest Customer

Lying female with a long nose

“Michelle” drives a Mercedes E350 and is on her way to the mall. She will spend over one thousand dollars on Christmas presents for her family. Later in the evening, she will meet with her
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Man who won a trophy

How to Make Next Year Your Best Year Ever

Man who won a trophy

The following statement will get me in trouble with ATI Instructor Randy Somers, but here it is: I have a problem with the goal poster.  As I share my black Friday experience, you’ll understand why.
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Bounce back from your setback

How To Bounce Back From Your Setback

Bounce back from your setback

So, there I was, managing a 3.5 million dollar shop in Largo, Maryland. For three months, I had a pressing need to hire another technician. While my colleagues and competitors complained about car count, I
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