Auto Shop Coaching Blog

Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.


How to Master The Art of Persuasion

What’s possible if you become a master of persuasion?  As I ponder this question, I’m reminded of something that happened back when I was a shop manager in need of a new car. The shop was
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How To Grow When They Say It’s Slow

“My tool guy says that everybody’s slow!” Said “Katie”, the service manager of a local repair shop.   She was averaging $12,000 per week in sales which was a 16% decrease when compared to the previous year.
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The Best Kept Secret To Increasing Your Car Count

Are you frustrated by the decrease in car count that came with your increase in Google AdWords? Does it feel like you’re flushing money down the drain with each marketing campaign? In his book titled, Sticky
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How To Experience Victory In The Valley

There’s a story of a traveler who was on a journey from one village to another. As he was walking, he noticed a monk tilling the ground. He asked the monk the following question: “I’m
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How to Prevent a Blowout in Your Bank Account

“This tire is defective! I want to talk to the manager!” This is what I overheard at the service counter while conducting a shop visit back when I was a district manager for a national automotive
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How to Become an Irrelevant Shop

Now that I have your attention, imagine that you’ve just landed in an unfamiliar town where you don’t know anyone, and you lack access to a rental car. To make matters worse, your hotel doesn’t
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How to Bridge the Celebrity Gap at Your Shop

Do you have a celebrity gap at your shop? “Dan,” a shop owner from the Midwest, has one. A few weeks back on a 100-degree afternoon, a customer named “Sarah” arrived at his location with the following
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