Auto Shop Coaching Blog

Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.


The Top 5 Reasons Why Shops Lose Good Techs

Any auto repair shop owner who’s been in business more than 5 minutes knows – finding great automotive technicians is getting harder each year. According to The Bureau of Labor Statistics, at least 76,000 mechanics
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How to Conquer the Car Count Paradox

Have you ever seen a fight break out at the dentist’s office? Let’s think about your last visit. The receptionist handed you a card and said, “Your next appointment will be on May 1st.” She
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The Difference Between Losing and Being Beaten

In his book Essentialism, The Disciplined Pursuit of Less, Greg McKeon tells the story of Larry Gelwix, one of the most successful high school rugby coaches in history. In thirty-five years, his Highland High School
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The Batting Cage Strategy

One of the biggest mistakes you can make is judging the success of your effort by the initial response you get. I was reminded of this as I sat through a 20 Group meeting. Mike
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How to Increase the WOW Count at Your Shop

Imagine that you’re a customer getting your car serviced at your shop. What are the first words that come to mind when you pull up to the curb? What’s the first impression you get as
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The Reason Your Shop Meetings Aren’t Working

I was all in, on-board, and “drinking the Kool-Aid!” As a new district manager of automotive service, I had a just returned from a national meeting where our president clearly communicated the company direction. What
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The Fastest Way to Build Trust With Your Customers

“That’s outrageous! It’s just too much!” Said “Gary,”  the owner of a 2007 Toyota Camry in need of a power steering pump and fluid exchange. I overheard this conversation as I was listening to the recording
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How to Lose Your Good Customers Over Price

I’m losing business because of the pricing matrix!” This statement was made by a shop owner named Rich, during our weekly coaching call. Both his car count and average repair order (ARO) were down from the previous
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The Key to Attracting Your Ideal Customer

Several weeks ago I took my car to a local tire retailer to resolve a slow leak. As soon as I arrived at the service counter, it became obvious that “Jeff,” the service writer, didn’t want
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