Auto Shop Coaching Blog

Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.


Become fearless

How to Become a Fearless Shop Owner

Become fearless

“What did you fail at this week?” This question was posed to young “Sarah” by her father each night at the dinner table. So much so, that it became part of their dinnertime routine. If
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Lying female with a long nose

How to Sell to a Dishonest Customer

Lying female with a long nose

“Michelle” drives a Mercedes E350 and is on her way to the mall. She will spend over one thousand dollars on Christmas presents for her family. Later in the evening, she will meet with her
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Man who won a trophy

How to Make Next Year Your Best Year Ever

Man who won a trophy

The following statement will get me in trouble with ATI Instructor Randy Somers, but here it is: I have a problem with the goal poster.  As I share my black Friday experience, you’ll understand why.
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Scared with a "gulp factor"

Does Your Goal Have the Gulp Factor?

Scared with a "gulp factor"

If ATI were to give out an award at SuperConference for the Lowest Labor Rate in the Country, “Patrick” would have been the winner! Patrick was a member who I coached several years ago, who
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Do you have a strong team holding your ladder?

Who’s Holding Your Ladder?

Do you have a strong team holding your ladder?

My wife is the ultimate accountability coach. During the holidays, she was holding me accountable for the completion of several household projects. My first assignment was to change the light-bulb in the basement bathroom. Based
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Bounce back from your setback

How To Bounce Back From Your Setback

Bounce back from your setback

So, there I was, managing a 3.5 million dollar shop in Largo, Maryland. For three months, I had a pressing need to hire another technician. While my colleagues and competitors complained about car count, I
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Interviews often have a hidden timer.

The Four-Minute Rule

Interviews often have a hidden timer.

Are you a victim of the four-minute rule? I now realize this is what happened to my former client “Randy” back in 2010.  He had just completed an in-person interview with a service manager candidate
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Gamble everything

The Biggest Gamble You Can Take

Gamble everything

What’s the biggest gamble you can take as a shop owner? Since Las Vegas is the mecca of gambling, I decided to study two famous Vegas acts, to get the answer. First, there’s Siegfried and
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