What’s the starting point of your success as a shop owner? As I ponder this question, I’m reminded of a video series I watched recently done by Dr. Rhadi Ferguson who wrote the book, Coffee …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
My Biggest Regret as an ATI Coach
Imagine me pulling up to your shop in a shiny, black, 2018 Mercedes Benz CLS 550 Coupe. It’s fully equipped to include the 8-cylinder engine, 18-inch aluminum wheels, leather bucket seats, a sunroof, and the …
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How to Avoid the Biggest Mistake Shop Owners Make
“Joe” is a shop owner who works in instead of on his business. His business has him in bondage to the point that when he needs to consult with his ‘A’ tech, he doesn’t look …
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How to Sell Automotive Repair to a Bottom Feeder
A plainly dressed woman wearing a baseball cap walked into an upscale handbag store looking to make a purchase. She came in carrying a worn-out handbag that appeared to have a lot of miles on …
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How to Keep a Bad Attitude From Impacting Your Shop
After several months of searching for a service manager, “John,” a local shop owner had finally found “Mr. Right.” “Steve,” had over 15 years of experience writing service and was most recently working for another …
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Winning the Game of Inches at Your Shop
The story is told of a man who walked across the entire US continent from coast to coast. Afterwards, he was swamped by news reporters. One of them asked him to recap what the most …
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The Secret to Successful Selling at Your Shop
My interviewer threw me a curve-ball! I had just graduated from college and was interviewing with a sales manager named “James,” for an outside sales position with a major copy machine company. “Sell me this …
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How to Thrive Under Pressure While Presenting an Estimate
During a recent television interview, Michael Jordan was asked what his secret was that allowed him to consistently thrive under pressure and lead his teams to “come from behind” victories. He responded by telling the …
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How To Grow Into A Better Version Of Yourself
So, how do you grow into a better version of yourself? As I ponder this question, I’m reminded of the lobster. As a lobster starts to grow, its existing shell begins to feel uncomfortable and …
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How to Get More Done at Your Shop With Less Effort
Charles Schwab was the Bill Gates of 1918. He was one of the richest men of his day, and the president of the Bethlehem Steel Corporation, one of the largest producers of steel during that …
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