Sales Is a Full-Contact Sport — Win With These Three Strategies

Easy wins toward your goal.

I am a football fan and one of the aspects I respect and appreciate the most is the dynamics and effects of a great coach. In the movie, “Any Given Sunday,” Al Pacino gives an epic speech to his team at halftime in the locker room. I’ve watched this scene countless times. I never get tired of hearing him build the enthusiasm and passion of his team. He sends his team back out on the field fired up and ready to win.

What I truly loved about the speech was his reference to the game being a “game of inches.” It really is. You need 10 yards for a first down which is 30 feet which is 360 inches. Every inch really does count. Reverse it and every inch you allow on defense counts just as much. Don’t believe me? Think back to those markers and chains being dragged out on the field. The tension building as they check to see if a team who went for it on fourth down keeps the ball or loses possession. Most of the time it is a matter of inches.

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